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Masanori Sako from Olympus: We plan to launch many new cameras and lenses in 2020!

On March 3 the French magazine Photorend interviewed Masanori Sako from Olympus. Here are the highlights:

2020 goal:
Our objective in 2020 is to stabilize and strengthen our position on the market. To achieve this objective, we are actively carrying out marketing activities and have also set up a roadmap of interesting products. We will continue to develop future technologies for photographers and videographers, such as new cameras and new lenses in 2020.

E-M1X sales:
E-M1X, but it is selling pretty well. The addition of the Starry Sky AF function on the OM-D E-M1X is under consideration.

Full Frame:
Full format is interesting in many cases, but many customers are looking for a more compact and lighter interchangeable lens system and we are almost the only ones able to offer this kind of product on the market. In fact, we are not afraid to be “alone” and we are proud to have the Micro 4/3 and to offer unique features for photographers.

Camera business shutdown rumors:
Some people thought that Olympus was planning to reduce or even close its imaging business, but that is not the case. Imagery continues to play an important role in the business, by being at the forefront of technologies or innovations. We will therefore certainly maintain the imaging activity as an important part of Olympus society. The rapid pace of technological development could help accelerate certain developments in medical devices or life sciences. The photo division is also our public face, and contributes to the fact that many people know about Olympus, which should promote the presence of the brand.

Coronavirus effect on Olympus camera business:
Olympus has been affected to some extent. We don’t see any significant impact at the moment, but we will see. Our factories are now in Vietnam, although some parts are purchased from Chinese companies, so there could be some impact.

New higher resolution MFT sensors:
We are also studying how to use higher resolution sensors in the future. There is no limit, but our priority is to obtain a final image of quality and usable.

Panasonic confirms MFT is high on their priority list and they will not make APS-C L-mount cameras

Panasonic manager Yamane made it clear in a recent Dpreview interview that they have no plan to make APS-C cameras because it would cannibalize their MFT system. Here are some excerpts:

L-mount and MFT:

We will keep developing cameras for both categories – full-frame and Micro Four Thirds.

Why it’s important to stick with MFT:

Some manufacturers, as you know, are making very small lenses, compatible with full-frame, but we think that to do this, they needed to sacrifice lens quality to a certain extent. That’s how they are able to make them so small. That means that those lenses are not fully utilizing the benefits of the full-frame sensor. When it comes to Micro Four Thirds, we can fully utilize the benefits of the sensor, and we believe that as a combination, the overall quality of Micro Four Thirds can be very good.

APS-C L-mount

As of now, we have no plans to enter the APS-C market, because we know that Micro Four Thirds and full-frame can coexist without any cannibalization. If we moved into APS-C, there might be some overlap between Micro Four Thirds and APS-C, and between APS-C and full-frame, so I don’t think we’ll go in that direction.

About 8K:

We will be ready for 8K soon, but we can’t tell you the timing. We need a little bit longer before we can introduce 8K cameras. It won’t be [in the very near future].

 

Impressive: This is how you see the 67km distant Mount Fuji when using the 2x converter on the new Olympus 150-400/f4.5 lens!


Screengrab from the Olympus video (Click to enlarge).

Olympus just shared a youtube video of what would have been their CP+ presentation (you can see the full video at the end of this article).

On top of this post you see the image of the sunset over the Mount Fuji. It has been taken with the new Olympus 150-400/f4.5 lens, built-in 1,25 converter and additional 2x converter to reach a focal length of 2000mm.  It’s an impressive shot if you consider the image was taken from the rooftop of the Olympus  Ishikawa Facility at 67 Kilometers distance!

Please note this image is a screenshot from the HD resolution video…obviously expect much greater sharpness on original sized files!

And now things become even more impressive. From the same facility Olympus took a handheld (!!!) shot of the moon:

And these are the results (Screengrab form their youtube video – Click on image to enlarge).

At the end of their video Olympus clearly said that further “various” lenses are in development:

This is an IMPRESSIVE performance!

I have no idea of the price of the lens yet but I have been told it will be on market by Summer. I guess pricing will be announced at Photokina…if Photokina will happen (fingers crossed).

Here is the official video (150-400mm lens info from minute 36)

Thanks BLI for sharing this video!

Olympus announces the new E-M1III camera with world’s best IBIS system!

Preorders:
E-M1III at Amazon, Adorama, BHphoto, GetOlympus. Olympus DE. Olympus UK, Olympus FR, Olympus ES, Olympus IT, Olympus NL.
Olympus 12-45mm at Amazon, Adorama, BHphoto, GetOlympus.
Olympus E-PL10 at BHphoto.

Previews:
E-M1III hands-on review at Explora. E-M1III at Dpreview. E-M1III Image samples at Dpreview. 12-45mm hands-on at Dpreview. 12-45mm image samples at Dpreview. Preview by CameraLabs. Preview by ThePhoBlographer. E-M III vs E-MII Comparison at ePhotozine. E-MIII Hands-On Review at ePhotozine. E-M1III hands-on at Photographyblog. Hands-on at Imaging Resource. Hands-on by Martin Gallego (spanish). E-M1 II vs E-M1 III by MirrorlessComparison. In depth review by Photofocus. 12-45mm hands-on by ThePhoBlographer.

More tidbits:
Olympus launched the E-PL10 in USA too (Explora).

Videos:

Poll:

Do you like the new E-M1III?

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(FT5) First leaked images of the new E-M1III !!!

Here are the first leaked images of the new Olympus E-m1III. We also got the full press text and other 12-45mm f/4.0 lens images:

UK pricing
E-M1 Mark III Body £1,599.00
E-M1 Mark III 12-40mm £2,199.00
E-M1 Mark III 12-100mm £2,499.00
M.Zuiko Digital ED 12-45mm F4 Pro £599.00

 

E-M1III press text:

..New image processing engine and 20.4 megapixel Live MOS sensor
In combination with the new image processing engine TruePic IX, a 20.4 Megapixel Live MOS sensor, and an extensive line-up of high-resolution M.Zuiko lenses, the 5-axis IS ensures minimal noise even at high-sensitivity settings and top-class image quality with minimal distortion up to the edges of the shot.
For users in need of higher resolutions, the 50MP Handheld High Res Shot feature makes it possible to capture approximately 50 Megapixel high-resolution images without using a tripod. The Tripod High Res Shot function allows for recording ultra high-resolution (approx. 80 Megapixel equivalent) RAW and JPEG images.

..World’s best image stabilisation
When synchronizing the in-lens image stabilisation of supported lenses with the in-body 5-axis image stabilization, the E-M1 Mark III achieves the world’s best stabilization performance of 7.5 shutter speed steps of compensation with 5-axis sync IS. This level of stabilization enables shooting in dark locations and during super-telephoto photography without a tripod, opening up new possibilities for photographers and filmmakers. Without sync IS, the in-body image stabilization ensures image stabilization with any attached Micro Four Thirds lens of up to 7.0 shutter speed steps compensation.

..High-speed, high-precision autofocus
The OM-D E-M1 Mark III is equipped with a 121-point all cross-type On-chip Phase Detection AF sensor for focusing on various areas of the screen. It offers 75% vertical coverage and 80% horizontal coverage of the screen for a wide focusing area. Paired with an advanced AF algorithm, this feature can continually focus on fast-moving subjects with a high degree of precision. Unlike DSLR cameras, there is no degradation in AF precision when using a fast lens. The E-M1 Mark III offers high-precision focusing that can sufficiently bring out the capabilities even of large-diameter lenses such as those with a maximum aperture of f1.2.
AF/AE tracking is possible at maximum 18 fps high-speed sequential shooting while maintaining the full pixel count of 20.4 Megapixels. The subject can also be checked in the viewfinder during high-speed sequential shooting for accurate tracking.
A multi selector makes it possible to quickly shift AF areas with your thumb while looking through the viewfinder. Because users can move the AF areas with the multi selector during sequential shooting, it is possible to accurately focus even on subjects that move erratically, as e.g. often found in wildlife photography. The 43rAF target loop setting is also added, which, based on user selection, either stops the AF target at the edge of the screen or moves it to the opposite edge.

..Face Priority/Eye Priority AF
Face Priority / Eye Priority AF, which automatically detects and focuses on peopleÅfs faces and eyes, is now more advanced. The new image processor TruePic IX features higher processing capabilities and improved AF algorithms to better detect small faces and eyes, whilst keeping stable focusing on a subject even in situations where face detection was difficult in the past (such as e.g. focusing on the sides of faces). It is now also possible to use either the buttons or touch operations to select faces when shooting still images or videos, and detection on or off can be changed with the touch of a single button. Along with versatile video functions, this feature makes the E-M1 Mark III a great tool for vloggers.

..Starry Sky AF
Starry Sky AF, which is new for the OM-D E-M1 Mark III, is a feature that will revolutionize the world of astrophotography. In the past, photographers have traditionally relied on manual focusing. A new algorithm was developed to enable accurate focusing even on the tiniest stars shining in the night sky, enabling ultra high-precision autofocusing. One of two modes in Starry Sky AF is the Speed Priority mode (default setting), which prioritizes focusing speed and complete AF operations in a short period of time. Thanks to the powerful image stabilization, this feature makes handheld astrophotography possible using a wide angle lens. The second mode Accuracy Priority uses a fine-tuned focus scan and is effective for shooting specific stars with telephoto lenses.

..SSWF (Super Sonic Wave Filter)
With Olympus advanced SSWF (Super Sonic Wave Filter) technology (which vibrates the image sensor filter with an acceleration of several thousand G 30,000 times per second to powerfully shake off dust and dirt) and a new sensor coating introduced with the OM-D E-M1X, dirt cannot stick to the sensor, reducing spots in images to 1/10th of that in conventional models. The high-durability shutter unit in the E-M1 Mark III clears 400,000 operation tests and therefore offers a high level of reliability.

..Handheld 4K video
The E-M1 Mark III features an IS mode specifically designed for video recording. Electronic stabilization combined with in-body 5-axis stabilization delivers powerful image stabilization particularly useful for videographers. This provides a high level of performance for handheld video content creation without using a tripod or other stabilizing device, even when shooting in high-resolution formats, which are susceptible to the effects of camera shake, such as 4K or Cinema 4K (C4K).
This model supports OM-Log400 shooting, which enables shooting without loss of details in shadows and highlights, along with color grading for a high degree of freedom over images. In order to make Live View images more visible, a View Assist function is available, which converts the colour gamut to Full HD standard BT.709 equivalent for display.

..Weather sealing
The rugged magnesium alloy body of the OM-D E-M1 Mark III features Olympusrumors acclaimed dust-, splash- and freezeproof design to allow for shooting in any location and environment.

..Olympus apps and software
The OI.Share smartphone app can be used to connect to the camera via Wi-Fi, import shooting data to a smartphone, and to use the smartphone for remote camera operation. OI.Share can now also be used to update the camera firmware and backup and restore camera settings for the OM-D E-M1 Mark III.
Olympus Workspace can handle professional tasks such as RAW processing and image editing, along with offering a great deal of freedom over screen layout, etc. Connect a computer to the OM-D E-M1 Mark III via USB to enable high-speed RAW processing with Olympus Workspace using the new image processor TruePic IX. Clarity and Dehaze editing filters are included for a greater range of expression in astrophotography, etc.
By using Olympus Workspace Version 1.3, being released at the same time as the OM-D E-M1 Mark III, it makes it easy to replace the audio files of the recorded video to High res sound recorded by using Slate Tone on the LS-P4 / LS-100 while recording video.
This control software for computers meets the demands of studio photography. When using the software, live shooting results can be imported via Wi-Fi without using a USB connection, providing powerful support for the workflow of studio shooting. It supports high-speed 5 GHz band communication.

Dimensions:134.1 x 90.9 x 68.9 mm
Weight:504g

12-45mm f/4.0 press text:

..High-performance standard zoom lens
Effective placement of special lenses in the M.Zuiko Digital ED 12-45mm F4.0 PRO lens allow for the world’s most compact, lightweight design covering a focal length from wide angle 24mm to telephoto 90mm (35mm equivalent). A small and lightweight focusing lens enables high-speed, precise AF for any subject. The lens features a dust-, splash- and freezeproof construction with sealing in 9 places to keep out dust and rain, providing peace of mind when shooting on the go.

..Superb macro capabilities
Enjoy intense macro shooting with a maximum magnification of 0.25x (0.5x 35mm equivalent) across the entire zoom range. The closest focusing distance is 12 cm at the wide-angle end, and 23 cm at the telephoto end, delivering a wide range of macro shooting effects such as wide-angle macro shots that emphasize a sense of perspective by capturing vast backgrounds, and telephoto macro shots for more significant background defocusing effects. Diverse macro effects are possible, such as Focus Stacking , which generates a single image on the camera with a large depths of field in focus from the foreground to the background.

..Fixed aperture value across the entire zoom range
Effective placement of aspherical lenses and ZERO (Zuiko Extra-low Reflection Optical) coating – which provides clear depictive performance – drastically reduces aberrations, ghosts, and flares for sharp, high-definition image quality. Suppressing loss of light at the edges of images makes it possible to obtain bright, clear depictive performance up to the very edges. Because the aperture value is fixed across the entire focal length, it is easy to control the exposure when zooming and recording video.

Filter Size:58 mm
Dimensions: φ63.4 x 70 mm
Weight: 254 g

Thanks to the anonymous tipster!

To readers: While I am working to get some early specs I kindly invite you to stay tuned on 43rumors by subscribing here:
RSS feed: https://www.43rumors.com/feed/
Facebook: https://www.facebook.com/43rumors
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To sources: If you want to share some info anonymously please use the contact form on top of the right sidebar. You can also use remailer.paranoici.org to send me an anonymous message at 43rumors@gmail.com

(FT5) Olympus E-MIII press text leaked

Here comes the leaked press text of the new E-m1III:

..New image processing engine and 20.4 megapixel Live MOS sensor
In combination with the new image processing engine TruePic IX, a 20.4 Megapixel Live MOS sensor, and an extensive line-up of high-resolution M.Zuiko lenses, the 5-axis IS ensures minimal noise even at high-sensitivity settings and top-class image quality with minimal distortion up to the edges of the shot.
For users in need of higher resolutions, the 50MP Handheld High Res Shot feature makes it possible to capture approximately 50 Megapixel high-resolution images without using a tripod. The Tripod High Res Shot function allows for recording ultra high-resolution (approx. 80 Megapixel equivalent) RAW and JPEG images.

..World’s best image stabilisation
When synchronizing the in-lens image stabilisation of supported lenses with the in-body 5-axis image stabilization, the E-M1 Mark III achieves the world’s best stabilization performance of 7.5 shutter speed steps of compensation with 5-axis sync IS. This level of stabilization enables shooting in dark locations and during super-telephoto photography without a tripod, opening up new possibilities for photographers and filmmakers. Without sync IS, the in-body image stabilization ensures image stabilization with any attached Micro Four Thirds lens of up to 7.0 shutter speed steps compensation.

..High-speed, high-precision autofocus
The OM-D E-M1 Mark III is equipped with a 121-point all cross-type On-chip Phase Detection AF sensor for focusing on various areas of the screen. It offers 75% vertical coverage and 80% horizontal coverage of the screen for a wide focusing area. Paired with an advanced AF algorithm, this feature can continually focus on fast-moving subjects with a high degree of precision. Unlike DSLR cameras, there is no degradation in AF precision when using a fast lens. The E-M1 Mark III offers high-precision focusing that can sufficiently bring out the capabilities even of large-diameter lenses such as those with a maximum aperture of f1.2.
AF/AE tracking is possible at maximum 18 fps high-speed sequential shooting while maintaining the full pixel count of 20.4 Megapixels. The subject can also be checked in the viewfinder during high-speed sequential shooting for accurate tracking.
A multi selector makes it possible to quickly shift AF areas with your thumb while looking through the viewfinder. Because users can move the AF areas with the multi selector during sequential shooting, it is possible to accurately focus even on subjects that move erratically, as e.g. often found in wildlife photography. The AF target loop setting is also added, which, based on user selection, either stops the AF target at the edge of the screen or moves it to the opposite edge.

..Face Priority/Eye Priority AF
Face Priority / Eye Priority AF, which automatically detects and focuses on peopleÅfs faces and eyes, is now more advanced. The new image processor TruePic IX features higher processing capabilities and improved AF algorithms to better detect small faces and eyes, whilst keeping stable focusing on a subject even in situations where face detection was difficult in the past (such as e.g. focusing on the sides of faces). It is now also possible to use either the buttons or touch operations to select faces when shooting still images or videos, and detection on or off can be changed with the touch of a single button. Along with versatile video functions, this feature makes the E-M1 Mark III a great tool for vloggers.

..Starry Sky AF
Starry Sky AF, which is new for the OM-D E-M1 Mark III, is a feature that will revolutionize the world of astrophotography. In the past, photographers have traditionally relied on manual focusing. A new algorithm was developed to enable accurate focusing even on the tiniest stars shining in the night sky, enabling ultra high-precision autofocusing. One of two modes in Starry Sky AF is the Speed Priority mode (default setting), which prioritizes focusing speed and complete AF operations in a short period of time. Thanks to the powerful image stabilization, this feature makes handheld astrophotography possible using a wide angle lens. The second mode Accuracy Priority uses a fine-tuned focus scan and is effective for shooting specific stars with telephoto lenses.

..SSWF (Super Sonic Wave Filter)
With Olympus advanced SSWF (Super Sonic Wave Filter) technology (which vibrates the image sensor filter with an acceleration of several thousand G 30,000 times per second to powerfully shake off dust and dirt) and a new sensor coating introduced with the OM-D E-M1X, dirt cannot stick to the sensor, reducing spots in images to 1/10th of that in conventional models. The high-durability shutter unit in the E-M1 Mark III clears 400,000 operation tests and therefore offers a high level of reliability.

..Handheld 4K video
The E-M1 Mark III features an IS mode specifically designed for video recording. Electronic stabilization combined with in-body 5-axis stabilization delivers powerful image stabilization particularly useful for videographers. This provides a high level of performance for handheld video content creation without using a tripod or other stabilizing device, even when shooting in high-resolution formats, which are susceptible to the effects of camera shake, such as 4K or Cinema 4K (C4K).
This model supports OM-Log400 shooting, which enables shooting without loss of details in shadows and highlights, along with color grading for a high degree of freedom over images. In order to make Live View images more visible, a View Assist function is available, which converts the colour gamut to Full HD standard BT.709 equivalent for display.

..Weather sealing
The rugged magnesium alloy body of the OM-D E-M1 Mark III features OlympusÅf acclaimed dust-, splash- and freezeproof design to allow for shooting in any location and environment.

..Olympus apps and software
The OI.Share smartphone app can be used to connect to the camera via Wi-Fi, import shooting data to a smartphone, and to use the smartphone for remote camera operation. OI.Share can now also be used to update the camera firmware and backup and restore camera settings for the OM-D E-M1 Mark III.
Olympus Workspace can handle professional tasks such as RAW processing and image editing, along with offering a great deal of freedom over screen layout, etc. Connect a computer to the OM-D E-M1 Mark III via USB to enable high-speed RAW processing with Olympus Workspace using the new image processor TruePic IX. Clarity and Dehaze editing filters are included for a greater range of expression in astrophotography, etc.
By using Olympus Workspace Version 1.3, being released at the same time as the OM-D E-M1 Mark III, it makes it easy to replace the audio files of the recorded video to High res sound recorded by using Slate Tone on the LS-P4 / LS-100 while recording video.
This control software for computers meets the demands of studio photography. When using the software, live shooting results can be imported via Wi-Fi without using a USB connection, providing powerful support for the workflow of studio shooting. It supports high-speed 5 GHz band communication.

Dimensions:134.1 x 90.9 x 68.9 mm
Weight:504g

 

To readers: While I am working to get some early specs I kindly invite you to stay tuned on 43rumors by subscribing here:
RSS feed: https://www.43rumors.com/feed/
Facebook: https://www.facebook.com/43rumors
Twitter: https://twitter.com/43rumors

To sources: If you want to share some info anonymously please use the contact form on top of the right sidebar. You can also use remailer.paranoici.org to send me an anonymous message at 43rumors@gmail.com