This new Panasonic viewfinder is made for colorblind people

Panasonic India:

Our commitment to A Better Life, A Better World never stops. It is this vision that brings to life the #RightToColor initiative on the occasion of this Republic Day. Watch how we enabled colourblind photographers to capture the vibrant colors around them with a little help from #LumixIndia.

via PetaPixel

Weekly 43rumors readers pictures roundup…

Detlef Reich
Laowa 7,5

1) To submit your picture for the weekly readers roundup post you can choose one of the following two options:
Instagram: Follow @microfourthirdsgallery and tag us on your picture to give us the permission to repost your image on the instagram gallery and on 43rumors (we will credit you)
Facebook: Submit your picture on our group: Please add the hashtag “#microfourthirdsgallery ” to grant the permission for reposting on 43rumors. Without the hashtag we will not add your picture!

2) Like and comment the pictures from other readers here: and
3) A selection of most liked pictures by the community and by me 43rumors admin will be posted weekly on 43rumors.

Note: When sending a pic feel free to also add a link to your site to promote yourself! And please do share one single picture per week only. Do not spam :)

This is the weekly selection:

Read More

a bit of everything…

Silent Shutter and Anti-Shock Shutter – what you NEED to know.

Today Gold Box deals at Amazon US, BHphoto, eBay,,,,,
Olympus 17mm f/1.2 PRO image samples by Photozone.
Tony Northrup says the Samsung Galaxy NX is the camera of the decade and here is why… (MirrorlessRumors).
How to Use Multiple Strobe Lights (Explora).
Leica 12mm test at Micro43italia

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

STC Reveal Fogrip for Olympus OM-D E-M1 Mark III & II Cameras

Pres text:

STC Announce new Folding Grip [Fogrip] for new Olympus OM-D E-M1 Mark III and Olympus OM-D E-M1 Mark II Cameras

Global imaging innovator, STC, has announced an all-new folding grip solution for the brand new Olympus OM-D E-M1 Mark III and Olympus OM-D E-M1 Mark II cameras, delivering greater stability and immediate benefit with weight distribution when using medium-to-large lenses for the dedicated Olympus user community.

STC continues to produce ground-breaking innovations for photographers and videographers the world over and their latest product announcement has been designed specifically for the loyal league of Olympus OM-D E-M1 camera users. The new grip, which is compatible with the new Olympus OM-D E-M1 Mark III and Olympus OM-D E-M1 Mark II cameras, follows quickly from the recent revelation of the STC Fogrip for the Sony α7/α9series.

After almost two years of development to ensure its performance, solid build and clever fold-away design, the new grip is certain to quickly become an indispensable partner for Olympus shooters everywhere. Perfect for the travelling photographer, the grip’s clever design and fold-away function enable the camera to sit completely flat when not in use and allows the user to comfortably shoot with just a single hand.

The whole unit has been constructed from extremely tough, yet light 6061 aerospace-level aluminium alloy, which adds just 78g to the camera when attached. Users can keep shooting by easily accessing the camera battery door without removing the grip. Furthermore, ultimate compatibility is assured with both quick-release plates and L-Brackets and the anodized frame, which comes in Olympus-Blue and matt black will give users protection for both the camera and hand-grip.

Olympus, pioneers within the Micro Four Thirds format, has long been renowned for producing cameras which are smaller and lighter than their DSLR counterparts. That said, even small camera bodies can start to feel heavy after shooting for hours on end, or when using large lenses. STC’s new Fogrip for the Olympus OM-D E-M1 Mark III & II addresses this issue by giving users 25% more grip when shooting handheld, making it easier to shoot for longer periods of time and added stability to support lens weight. Furthermore, the new Fogrip for Olympus OM-D E-M1 Mark III & II is compatible with quick-release plates and L-Brackets, allowing for easy transfer and use tripods, along with unobstructed, effortless access to the battery door without the need to remove the grip. STC has produced an optional adonized L-Bracket in Olympus Blue, as well as Standard Black colourways.


Yongnuo, Mediaedge and Venus Optics Join the Micro Four Thirds System Standard Group

Press text:

Olympus Corporation and Panasonic Corporation jointly announced the Micro Four Thirds System standard in 2008 and have since been working together to promote the standard. We are pleased to announce that three more companies have recently declared their support for the Micro Four Thirds System standard and will be introducing products compliant with the standard.

The following companies are joining the Micro Four Thirds System standard group: YONGNUO which develops, produces and sells digital camera switching lenses, performance lighting, video lighting, etc., MEDIAEDGE Corporation, which has been an advocate of video streaming and display system concepts for over 17 years, aiming to produce products that inspire customers, and Venus Optics, the company behind the development and production of LAOWA brand, which produces incredibly practical, cost-effective, and unique products. The possibilities unique to a joint standard are sure to push the enjoyment of imaging ever further.

As the company responsible for initiating both the Four Thirds System and the Micro Four ThirdsSystem standards, Olympus will continue to develop and enhance the product line-up to meet the diverse needs of our customers.

regards “reflecting the beauty of the world and writing into a happy life” as the mission of the company. In the field of image in the information society, YONGNUO is a company that integrates the strength of all employees to develop and produce excellent products and make contributions to the society.
YONGNUO Website:

About MEDIAEDGE Corporation
MEDIAEDGE Corporation has been involved in developing imaging systems for over 17 years, with
-2 -a track record of sales to various industries and business categories, the support of many loyal customers, and a long history in Japan and around the world. With collaborative development of both software and hardware, the company continues to produce imaging systems that customers can feel safe and sound using.
MEDIAEDGE Corporation Website:

About Anhui ChangGeng Optics Technology Company Limited (Venus Optics)
Anhui ChangGeng Optics Technology Co., Ltd (Venus Optics) was established in 2013. With headquarters in China, we are a leading manufacturer of premium lenses, formed by a group of photography enthusiasts and industry experts. Our mission is to design and create our own portfolio of photographic lenses that are truly unique, practical and affordable.Venus Optics Website: