Interview with Thierry Bourque from OM System: “Smartphones cannot compete with System cameras”


Thierry Bourque (image by Phototrend).

Thierry Bourque is product specialist and training manager at OM Digital Solutions. Phototrend had a chat with him and here are some highlights:

  • He explained why OM System was not at this years Salon de la Photo show in Paris: “Today, we are very oriented towards wildlife, nature and landscape photography and we believe that the Salon de la Photo is less representative of this type of photographer.
  • We want to “focus less on technical performance. Our challenge is also to show that the compactness and lightness of a camera are also advantages, that this is not done at the expense of image quality.
  • OM System will stick to MFT format: “We are convinced that the micro 4/3 is the best compromise between quality, compactness and lightness that a camera must offer today. Unfortunately, I think that if many people have turned away from photography it is also because of this: the camera has become too bulky for them, and becomes a burden – literally and figuratively. I think this has been a brake in the development of digital photography. Today, we need to offer more compact and lightweight solutions. It’s another approach, and I don’t think it’s a bad idea.
  • Smartphones cannot compete with real system cameras: “For example, today I don’t see a smartphone capable of taking animal photos. When we talk about case, we also talk about system. Smartphones cannot compete with the optics that can be put on a camera. I’m not saying in 20 or 30 years. But today, photo optics will always be better than optics on a smartphone.
  • “The advantage of OM System is that we only do photography, whereas Olympus also did medical, industrial, microscopy and was involved in diversified activities. It was therefore complicated to get out of the game in photography at Olympus when you know that the activity did not even represent 20% of turnover. Olympus also used photographic optical research and development for microscopes and endoscopes. Now it’s 100% photo: it allows us to work more precisely and faster. Again, without criticizing the story with Olympus. It’s a different way of working, with greater responsiveness and better adaptation to the market and demand.

a bit of everything…

Super Fun With Olympus 17mm F2.8 Lens!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Konica Minolta’s Last Camera Service Repair Centers are Finally Dead (PetaPixel).
LUMIX Live: Time lapse & Stop Motion with LUMIX Cameras & AMA
OM System OM-5 Camera: Hands-On Review (42West).
Choosing the Best On Camera Monitor and External Camera Screen (Explora).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

Two days left to grab those software deals: 60% off on Topaz and 50% off on DxO

Also today you have NEW Black Friday deals you can find here at Amazon US, BHphoto, Adorama, Amazon CA, Amazon DE, Amazon UK, Amazon FR, Amazon IT, Amazon ES, Amazon NL, Amazon SE, Fotokoch DE, Calumet DE, WexUK, Digidirect AUS.

THE BEST Black Friday deals run on software and storage. These will end on Monday night:

Storage deals (SD cards and hard disks):

  • Save big on Sandisk SD cards and WD storage at Amazon US.
  • Save big on Seagate drives at Amazon US.
  • Save big on Lexard SD cards and storage at Amazon
  • Save big on PNY SD cards and storage at Amazon
  • Save big on ProGrade SD cards and storage at BHphoto
  • Get up to $500 if you trade-in a camera or lens at BHphoto and Adorama.

MFT gear deals:

More Black Friday deals:

Panasonic claims 4.4% of the digital camera market share in 2021

The Nihon Keizai Shimbun has updated all data on 70 items of global market share, revealing the global market share of digital cameras and CMOS sensors in 2021:

Digital camera 2021 global market share *Techno System Research research

  1. Canon … 45.8% (-2.1%)
  2. Sony … 27.0% (+4.9%)
  3. Nikon … 11.3% (-2.4%)
  4. Fujifilm … 5.9% (+0.3%)
  5. Panasonic … 4.4% (±0.0%)

CMOS sensor 2021 global market share *British Omdia research

  1. Sony Group … 44.0% (-4.2%)
  2. Samsung Electronics … 18.5% (-1.5%)
  3. Omnivision … 15.1% (+2.0%)
  4. Galaxy Core … 5.4% (+2.5%)
  5. On-semi … 4.5% (+0.7%)

via Dclife