Olympus CEO Takeuchi tells at Nikkei that camera business is strategic for medical business growth

Nikkei.com reports that Olympus CEO Takeuchi once more confirmed that the camera business is strategic for the medical business growth. The company as a whole is doing well and expected to growth double digit in 2020. A goal that can also be achieved thanks to the R&D in the camera division.

Also the Imaging director Shigemi Sugimoto told via Newsswitch that there is an intense “relationship with the medical business. We can contribute to other businesses with two axes: technology that produces high-definition images and know-how in mass production.” Moreover:

Cameras and interchangeable lenses have a rapid development cycle of technologies such as image processing and optics, and will be the driving force of imaging, which is the core of Olympus technology. The technology cultivated in the imaging business is useful for 4K endoscope systems in the medical field.

I am 100% sure Olympus will still in the camera business in the long term :)

via Digicameinfo

Panasonic confirms it will be present at Photokina 2020 and contribute “with great innovations”

The Photokina organization issued a press release which contains a statement from Panasonic manager Yosuke Yamane:

“For many years, photokina has been the ideal platform for us to present our product innovations. The Imaging industry is facing big changes and challenges these days. In 2020, we will also be coming to Cologne with big expectations in the new photokina format and are looking forward to contributing with great innovations.

Unlike Panasonic Olympus has decided to NOT participate at Photokina. And also other big players like Leica and Nikon decided to skip the event which will start on May 27.

via PetaPixel

Dpreview Interview: Aki Murata of Olympus says “Full-frame isn’t for everybody, more telephoto lenses coming”

Dpreview interviewed Aki Murata from Olympus. A couple of takeaways:

1) Olympus sees a trend with people coming from Full frame buying Olympus (for the birding and wildlife field)

2) Focus is on semi pro and pro market as Olympus can serve up products that can take photos which aren’t possible with a smartphone

3) Olympus will introduce more super telephoto lenses. And that’s an area of difference with Full Frame as Olympus MFT lenses will be small and of high quality

4) Olympus says Full-frame isn’t for everybody. It’s important for all photographers to think about what matters to them

5) There are no plans to make a new system with different sensor size

It was a nice interview with clear answers. Can’t wait to get my hands on their new 150-400mm lens :)

Olympus manager says the startegy is to now release a minimum of “2 bodies and 3 lenses every year”

Mapcamera interviewed a bunch of Olympus managers present at the “Olympus Photo Festa 2019” in Tokyo. The main hint  about  their future  strategy was the following statement:

“We will use this to develop products at the pace of 2 bodies and 3 lenses every year.”

Olympus did also show the new Zuiko 150-400mm F4.5 TC1.25x IS PRO lens behind glass. The lens will be released in 2020:

OLYMPUS DIGITAL CAMERA