new pricing from Jan 11
If you plan to buy or upgrade it’s best you buy the new Capture One 21 software now (full info here).
E-M10III at GetOlympus, BHphoto, Adorama and Amazon.
According to the newly published BCNranking data those were the most sold cameras in Japan during 2020:
One more time this shows that at least in Japan Olympus did do well. Let’s hope this is enough for JIP to keep pushing the MFT system.
via DigicameInfo via Petapixel.
BMPCC4K Rig For Travel Filmmaking
5 Cinematic Lighting Techniques in 90 Seconds // Lumix G7 & GH5 + Godox SL60W (Vitor).
10 Things to Do First with Your New Camera (Explora).
Interview with Olympus photographer Takehiko Sato (DC.watch).
Imaging Resource Camera of the Year 2020: Best Prime and Zoom Lenses
Imaging Resource Camera of the Year 2020: Best Enthusiast Full Frame, Crop Frame, and Professional
Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group
The official Olympus US and European pages are now fully operable (stores online) and present the following message:
We are transforming into a new company. However, our philosophy will remain the same.
Just a few days ago, OM Digital Solutions, an independent company from Olympus, launched. Although this is a newly born company, we pledge to inherit the same passion and philosophy for camera making that was cultivated over the 84 years as Olympus.
When exploring the rich history of Olympus cameras, we cannot forget to mention a developer by the name of Yoshihisa Maitani, a legacy who was involved in the development of a number of cameras that left their name in photographic history, and created a boom in the industry, including renowned camera models such as the Olympus PEN (1959), Olympus PEN F (1963), Olympus OM-1 (1972), and Olympus XA (1979).
Maitani left some words for us: “I did not inherit the Olympus DNA, and was not taught it either. I just loved taking pictures, and thought that this was a necessary thing, and so I devoted all of my efforts to it.” In order to meet the needs of photographers, the philosophy of our company has, without question, been built with the determination and fighting spirit of Maitani in mind.
As we welcome a new start as OM Digital Solutions, we would like to convey our identity to everyone who loves Olympus cameras, while looking back on the achievements and words of Maitani.
From now on all official news about MFT products will be seen on the new om-digitalsolutions.com/en/ website!
The CEO added the following message on the frontpage:
On January 1, 2021, we progress as OM Digital Solutions Corporation. In recent years, moves towards digitalization have accelerated in response to changes in the marketplace, and new technological developments are being made in a number of fields. At the same time, the sense of value is critical, and we believe that what is truly being sought right now is a fulfilling life.
During our business as the Imaging Division of Olympus Corporation, we contributed to society with products such as cameras, audio recorders, and binoculars. With the camera business in particular, we utilized original ideas when developing products. In the film era, we succeeded with the development of the unprecedented compact, lightweight design of the OM series of 35mm SLR cameras. We have inherited this passion and development philosophy in the digital age, leading to the Micro Four Thirds standard, and a compact, lightweight design, through the mirrorless OM-D series. In addition, we have developed various state-of-the-art technologies, including lens groups with high optical performance, world-class image stabilization, and the High-Res Shot function, delivering high resolution imaging to photographers everywhere.
It is our manufacturing capabilities that have supported this business. This has been accomplished through forward-looking insight, a challenging spirit, and close relationships with our manufacturing site. We will continue to launch innovative products in existing business areas such as cameras, audio recorders, and binoculars, while combining our inherited manufacturing capabilities with state-of-the-art digital technologies, and will provide new solutions that stretch beyond the boundaries of existing products on the market.
The launch of this new company brings together a more focused and flexible organizational structure. Moving forward, this will allow the freedom to explore new business opportunities, enabling us to contribute to society with more passion than ever.
