Olympus announced that it has completed the transfer to Japan Industrial Partners on January 1. New website will be online tomorrow!

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Olympus officially announced that it has completed the transfer of their imaging business to the new OM Digital company. The best news here is that long time Olympus imaging manager Shigemi Sugimoto (picture on top) is the president of this new company.

This is the official press text:

Olympus Completes Transfer of Imaging Business

Tokyo, January 4, 2021 – Olympus Corporation (“Olympus”) concluded the transfer of its Imaging business to Japan Industrial Partners Inc. (“JIP”) on January 1, 2021. The final transfer was based on the definitive agreement both parties signed on September 30, 2020, which included details of the arrangement. With completion of the transfer, OM Digital Solutions Corporation takes over the Imaging business from Olympus.

Heads of sales and marketing and R&D for imaging products will be relocated to the headquarters of OM Digital Solutions Corporation. Production will continue at the facility in Dong Nai province, Vietnam, where imaging products have been manufactured since 2008. OM Digital Solutions Corporation will continue to provide customer support for the imaging products which have been manufactured and sold by Olympus.

”OM Digital Solutions Corporation will develop and introduce unique products to create new value while continuing to provide high-quality, highly reliable products, including the Zuiko and OM brands, which are grounded in optics and digital imaging technologies cultivated by Olympus over many years as well as IC recorder that combines advanced digital voice and sound recording technology with comfortable operability,” said Shigemi Sugimoto, Representative Director and President of OM Digital Solutions Corporation and former Imaging Division Head of Olympus..

“The Imaging business has been at the heart of Olympus since the launch of our first camera, the Semi-Olympus I in 1936, so I am delighted that it will continue to develop and thrive under OM Digital Solutions Corporation,” added Yasuo Takeuchi, President and CEO of Olympus Corporation. “Following the transfer of the Imaging business, Olympus will concentrate on Medical and Scientific Solutions, in our ongoing efforts to become a global medtech company which offers products and services to make people’s lives healthier, safer and more fulfilling.”

Information on OM Digital Solutions Corporation:

  • Company name: OM Digital Solutions Corporation
  • Location of headquarters: 49-3, Takakura-cho, Hachioji, Tokyo
  • Website: https://om-digitalsolutions.com/ (available from January 5)
  • Representative Director: Shigemi Sugimoto (Representative Director and President)
  • Business operations: Operations involving the manufacture and sale of digital cameras (primarily mirrorless interchangeable lens cameras), interchangeable lenses, and audio products including IC recorders
  • Capital: Around 37 billion yen (As of Jan 1, 2021)
  • Number of employees: around 2,000 globally
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a bit of everything…

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Yongnuo 42.5mm f1.7 Lens Review vs Olympus 45mm f1.8 ep.286

So with Olympus announcing they’re selling off their camera business, what are people thinking re: the future of M43? (Reddit).
6 Features that make Olympus OM-D E-M1 Mark III great for video (Alfred Paolo Confiado).
Mitakon Speedmaster 25mm F/0.95 on Panasonic G80 (Nespresso test shot).
How to Use Focus Stacking for Landscape Photography (Explora).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

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Olympus 150-400mm PRO lens review by Mirrorlesscomparison

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Preorders: Olympus 150-400mm lens at BHphoto, GetOlympus, Adorama.

Mirrorlesscomparison tested the Olympus 150-400mm PRO lens:

The Olympus 150-400mm Pro is an impressive lens, of that I have no doubt, but it comes with a price that doesn’t go unnoticed, so let me try to answer the question I wrote in the introduction: is it worth it, or has Olympus gone too far?
From a micro four thirds user perspective, a lens tagged at $7500 (or £6500 / €7150) is quite the jump from anything else that has been released before. For those who have invested in the system not only for the portability but also for the possibility of buying quality gear without breaking the bank, it can come as quite the shock.
From a Canon or Nikon user perspective, the high price might not come as a surprise. The 800mm lens I compared it to can be found for $13,000. The Nikon version is 3K more expensive. The 200-400mm f4 and 180-400mm f4 with the built-in teleconverter are also priced above 10k. So suddenly, the cost of the Olympus lens doesn’t look all that bad.

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8 Reasons Micro Four Thirds is Best For Video

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Camera Conspiracies:

Does micro four thirds still have a place for video? Now that Canon and Sony full frame has 10 bit and IBIS, way better autofocus, what is Panasonic and Olympus’ advantage? It’s mostly disadvantages, but I found 7 m4/3 advantages over the full frame overlords. Micro four thirds is not dead, just teetering on the brink of irrelevance. We’ll be testing a new lens today, we’ll be battling the Olympus em1 iii vs the Panasonic G9 with the same lens! Olympus 12mm f2 vlog test and review.

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a bit of everything…

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Why I’m Loving Olympus 12-40mm F2.8 PRO More Lately

The Vazen Anamorphic Review – Presented in 4k Cinemascope (EH Films).
M.Zuiko Digital ED 150-400/4.5 TC 1.25x IS PRO (Kroupski – activate youtube translation).
How to setup the Olympus OM-D E-M1 Mark III to shoot ProRes Raw on the Ninja V (Alfred Paolo Confiado).
8 Tips for Improving Framing and Depth in Your Landscape Photographs (Explora).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

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