OM System announced the development of the new M.Zuiko 90mm f/3.5 Macro IS

I told you that OM should have announced the new OM-5 and a new lens in September. But the OM-5 launch got delayed so we now got “only” this: A new M.Zuiko 90mm f/3.5 Macro IS development info (and two telephoto lenses hinted on the roadmap):
Announcing the Development of the M.Zuiko Digital ED 90mm F3.5
A high-performance Telemacro lens optimized for nature photography
Bethlehem, PA, September 8, 2022 – OM Digital Solutions Corporation is pleased to announce the development of the M.Zuiko Digital ED 90mm F3.5 Macro IS PRO (35mm Equivalent: 180mm), the first high- performance telemacro lens in the M.Zuiko PRO series which also conforms to the Micro Four Thirds System standard. This lens features amazing close-up shooting capabilities with 4×1 maximum image magnification, making it the perfect for macro nature photography.
Development Announcement Outline
| Product Name | Scheduled Launch Date |
|---|---|
| M.Zuiko Digital ED 90mm F3.5 Macro IS PRO | 2023 |
M.Zuiko Digital ED 90mm F3.5 Macro IS PRO main features:
- Excellent optical performance of a 180mm focal length equivalent1 M.Zuiko PRO lens
- Amazing close-up shooting capabilities with 4×1 maximum image magnification
- Dustproof and splashproof protection class equivalent to IP53 for stress-free shooting in any condition
- In-lens image stabilization for easy handheld shooting
Note: This product is in development and the specifications are subject to change.
The development of this new M.Zuiko PRO telemacro lens reflects the brand’s commitment to meeting requests of customers and the marketplace. By adding one to the lineup, there are now three lenses with close-up shooting capabilities boasting a maximum image magnification of 2x1 or more at focal lengths of 60mm2, 120mm3, and 180mm4, for a macro lens lineup that covers everything from standard to telephoto range. This brings the lineup to 11 lenses5 capable of half-macro shooting at a maximum image magnification of 0.5x1 or more for getting close to subjects and making them appear larger, allowing users to enjoy everything from casual close-up photography to using macro lenses for super high magnification photography. This lens lineup is part of the appeal of the OM SYSTEM, bringing greater joy to users through macro shooting.
The OM SYSTEM aims to provide cameras you can take with you anywhere and let you capture emotions as you see and feel them, transforming the imaging experience into something more exciting. OM Digital Solutions will continue to make the most of the Micro Four Thirds System, expanding the lens lineup for greater possibilities of expression, helping every photographer on their adventures.
2 35mm equivalent, M.Zuiko Digital ED 30mm F3.5 Macro
3 35mm equivalent, M.Zuiko Digital ED 60mm F2.8 Macro
4 35mm equivalent, M.Zuiko Digital ED 90mm F3.5 Macro IS PRO
5 M.Zuiko Digital ED 12-40mm F2.8 PRO II, ED 12-40mm F2.8 PRO, ED 12-45mm F4.0 PRO, ED 12-100mm F4.0 IS PRO, ED 30mm F3.5 Macro, ED 40-150mm F2.8 PRO, ED 60mm F2.8 Macro, ED 90mm F3.5 Macro IS PRO, ED 100-400mm F5.0-6.3 IS, ED 150- 400mm F4.5 TC1.25x IS PRO, ED 300mm F4.0 IS PRO. The ED 40-150mm F2.8 PRO and the ED 300mm F4.0 IS PRO are when combined with a teleconverter lens. As of September 8, 2022
via Dpreview
Still HOT in European Amazon stores: Save big on MFT cameras and lenses and Sandisk storage
EU readers can enjoy some very good deals this week on European Amazon stores:
- Save big on Panasonic/Olympus cameras/lenses at Amazon Germany, Amazon UK, Amazon Italy. Amazon France. Amazon Spain.
- Save big on Sandisk cards and WD storage at Amazon Germany, Amazon UK, Amazon France.
- Save big on Adobe software at Amazon UK, Amazon Italy.
- Complete overview of all deals listed at Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Now available for preorder: A Revolutionary New Version of ON1 Photo RAW is Coming Soon!
Today ON1 PhotoRAW announced the full features of their new ON1 Photo RAW version 2023 (Click here to see all features and preorder it for $99).
Here is the press text:
A Revolutionary New Version of ON1 Photo RAW is Coming Soon!
ON1, creators of software applications and plugins for photographers, announce the all-new ON1 Photo RAW version 2023 is coming in October. The 2023 version is the most significant update in ON1 Photo RAW’s history. Many new AI-powered features turn traditional photo editing methods on their head.
These new technologies in Photo RAW 2023 take away the steep learning-curve that come with more traditional ways of editing. Photographers no longer have to deal with the tedious methods of masking, layering, brushing, or adjusting when working on specific areas of their photos.
The most incredible new editing tool is Super Select AI. If you can point, you can make edits and adjustments to your photos that would have taken multiple steps and tools in the past. Super Select AI removes the nuisance of learning new tools to achieve the desired editing results. It will allow photographers to point to an area of the photo, such as the sky, people, objects, background, and foreground, and choose a type of effect or enhancement for just that area.
“If there’s a tool that puts version 2023 a step above any other photo editor, it’s Super Select AI. It completely changes how you approach and interact with your photos. It is so simple, you will be able to expand your creativity like never before. The first time you use this tool, you immediately start to wonder about the possibilities Super Select AI presents. And, the results are instant, the speed is incredible! It makes me smile every time I use it. It’s just that good,” says Craig Keudell, ON1 President.
The new version 2023 also includes several other remarkable new AI-powered masking technologies. The new Mask AI will automatically segment photos and identify objects like people or animals and regions like the sky, mountains, flora, water, and ground. Photographers can then select the areas from a list and apply filters or adjustments with a great-looking mask. Taking the new AI-segmenting technology a step further, Photo RAW 2023 also includes AI-Powered Adaptive Presets. These new subject-aware presets will give photographers one-click solutions to challenging problems like brightening the subject, darkening the sky, or adding detail to foliage.
ON1 Photo RAW 2023 also takes a giant leap forward in providing superior image quality. AI-powered state-of-the-art technologies for removing noise, sharpening, and upscaling photos will all be in version 2023. ON1 will combine the industry-leading and updated NoNoise AI with an all-new Tack Sharp AI technology. This fantastic new tool uses state-of-art machine learning to deblur or sharpen. It will detect and remove motion blur and even save out-of-focus shots. Version 2023 is one of the only applications that will give photographers the best-in-class noise reduction, sharpening, and the most advanced image upscaling technology with ON1 Resize AI–in one application, at a remarkable price.
“Many of these new features will save customers a ton of time. They not only remove the frustration people have with learning something new, but they also give you so much flexibility. Everyone knows that you need to adjust noise reduction and sharpening at the same time, they are a yin and yang balance. Having Tack Sharp be part of NoNoise lets you adjust them together for the best results.” adds Dan Harlacher, VP of Product.
The list of new features and updates in version 2023 keeps growing. Other new features include a significant update to Quick Mask AI and a new way to add keywords automatically. The new Keyword AI can see hundreds of objects and regions, identify locations, find people, and understand photographic properties, which then become searchable terms to help find photos faster. No one enjoys keywording their photos but everyone wants to find them instantly. Keyword AI will take the pain out of keywording for you.
Lastly, the new version includes a new content-aware crop tool, auto color-fringe reduction, improvements to Sky Swap AI, full screen previews of presets, a new application manager, and new camera and lens support.
Pricing & Availability
ON1 offers the choice to purchase with both perpetual license or subscription options for ON1 Photo RAW. ON1 Photo RAW 2023 is available to pre-order today for $99.99 for a perpetual license for new customers. Owners of any previous version of any ON1 products can order version 2023 for the upgrade price of $79.99. A free 14-day trial will also be available to download in October once the product is officially made available.
ON1 subscribers will automatically receive the new ON1 Photo RAW 2023 as part of their plans, along with the 2023 versions of the ON1 Plugins, soon after the release of Photo RAW 2023. ON1 subscription plans always include the latest version of ON1 Photo RAW for computers and mobile, the cloud syncing, and all ON1 plugins. Starting subscription plans are as low as $7.99 per month or $89.99 per year.
A single purchase of any ON1 product includes Windows and macOS versions for use on two computers and support for 11 languages. For a limited time, any purchase of the new ON1 Photo RAW 2023 includes bonuses of 50 additional Adaptive Presets for Portraits and Landscapes and a new course for using the new Mask AI features.
Key Features in ON1 Photo RAW 2023
- Super Select AI — Applying adjustments to areas in your photos couldn’t be easier than the new Super Select AI Tool. Just tap on the areas you want to adjust and then pick an adjustment. Want the sky darker? Click-click-done. How about greener grass? Click-click-done. It’s a speedy and natural way to edit that will change how you approach editing your photos for the better.
- Mask AI — Say goodbye to tedious brushing when you need to mask or target a specific area. Mask AI uses state-of-art machine learning to segment photos, identifying objects like people or animals and regions like the sky, mountains, flora, water, and ground. You can select subjects or areas from the list when masking layers, effects, or local adjustments. Mask AI will create great-looking masks instantly. You can even choose regions to apply filters or adjustments to when you add them, making it easy to get just the adjustment you want.
- AI-Powered Adaptive Presets — Presets just got even more powerful. They can automatically target common subjects like people, water, skies, and buildings. The incredible new subject-aware presets give you one-click solutions to challenging problems like brightening the subject, darkening the sky, or adding detail to foliage. Best of all, you can create your own subject-aware presets.
- Quick Mask AI — We’ve rebuilt the Quick Mask tool to make it faster and more intuitive. The AI segments the photo into regions and objects automatically. Then click on the segments you want to mask, which automatically builds a high-quality mask, no brushing needed.
- Tack Sharp AI — State-of-the-art sharpening and deblurring is now part of NoNoise AI, your single solution for simultaneously removing noise and sharpening photos. It can detect and remove motion blur as well as save out-of-focus shots. Stop throwing out the perfect shot just because it’s a little soft.
- Keyword AI — No one likes adding keywords, but we do like finding our photos. Keyword AI in Browse uses AI semantics and metadata to suggest keywords for you automatically. It can see hundreds of objects and regions, identify locations, find people, and understand photographic properties. These all become searchable terms to help you find your photos faster.
- Content-Aware Crop — If you have ever had to crop or level a photo and have lost important details near the edges, the new content-aware crop will be a lifesaver. It can expand the photo canvas and fill the new edges with realistic detail.
- Improvements to Sky Swap AI — Leveraging the new Mask AI technology, we continue improving the sky’s AI detection and masking. We are adding options for adjusting the angle of the sky and for better matching of edges like trees when going from a light to a dark sky.
- Auto Color Fringe Reduction — Determining the right amount of color fringe removal is a thing of the past. The new auto option detects the color fringe or chromatic aberrations and removes them automatically.
- ON1 Application Manager — The ON1 Application Manager makes it easier to find and install ON1 Apps and keep them up to date. If you are a subscriber, you can find all your apps, and new apps will be available automatically.
- In-App Notifications — Learn about new courses, videos, and creative assets in the app with new account in-app notifications.
- Full Screen Preview of Presets — You can now get a huge, full screen preview of a preset applied to your photo simply by mousing over the thumbnail of the preset. This makes shopping and select the right preset much faster.
- Support for new cameras and lenses — Added support for GoPro GPR raw format. We will also be adding support for a range of new cameras and lenses, which will be shared as we get closer to the release.
About ON1 Photo RAW
ON1 Photo RAW 2023 is the ultimate all-in-one photo editing application. This professional-grade AI-powered photo editor is a robust organizer, raw processor, layered editor, and photo effects app. Top it off with mobile and cloud integration, and photographers have a complete desktop and mobile workflow ecosystem. With the most incredible new AI-based technologies and features in years, version 2023 will offer photographers unique new approaches to how they edit, save time editing and still achieve superior quality in their editing results.
Preorder now the new ON1 Photo RAW 2023 software ($99 or $79 if you upgrade).
Curiosity: Panasonic manager admits that the GH2 hacker movement made them realize the GH series should be made for professionals

In an interview with the Chinese blog Xitek a Panasonic manager admitted this (google translated text):
More than 10 years ago, some people in the industry became obsessed with improving the quality of image capture by increasing the video bit rate and so on. After the release of GH2 in 2010, hackers from all over the world turned their attention to GH2 and began to crack the GH2 firmware frantically, and it became more and more rampant. While this was not what we expected, we also realized that customers may indeed have this need. After comprehensive consideration, we decided to change the target user group of the GH series from home users to professionals. Since the GH3, we have been focusing on developing a comprehensive single-lens mirrorless camera to createAuthors are better at video production. It’s the constant changes over the years that have made the GH series so well-received in the video shooting world.










