I told you that OM should have announced the new OM-5 and a new lens in September. But the OM-5 launch got delayed so we now got “only” this: A new M.Zuiko 90mm f/3.5 Macro IS development info (and two telephoto lenses hinted on the roadmap):
Announcing the Development of the M.Zuiko Digital ED 90mm F3.5
A high-performance Telemacro lens optimized for nature photography
Bethlehem, PA, September 8, 2022 – OM Digital Solutions Corporation is pleased to announce the development of the M.Zuiko Digital ED 90mm F3.5 Macro IS PRO (35mm Equivalent: 180mm), the first high- performance telemacro lens in the M.Zuiko PRO series which also conforms to the Micro Four Thirds System standard. This lens features amazing close-up shooting capabilities with 4×1 maximum image magnification, making it the perfect for macro nature photography.
Development Announcement Outline
|Product Name||Scheduled Launch Date|
|M.Zuiko Digital ED 90mm F3.5 Macro IS PRO||2023|
M.Zuiko Digital ED 90mm F3.5 Macro IS PRO main features:
- Excellent optical performance of a 180mm focal length equivalent1 M.Zuiko PRO lens
- Amazing close-up shooting capabilities with 4×1 maximum image magnification
- Dustproof and splashproof protection class equivalent to IP53 for stress-free shooting in any condition
- In-lens image stabilization for easy handheld shooting
Note: This product is in development and the specifications are subject to change.
The development of this new M.Zuiko PRO telemacro lens reflects the brand’s commitment to meeting requests of customers and the marketplace. By adding one to the lineup, there are now three lenses with close-up shooting capabilities boasting a maximum image magnification of 2x1 or more at focal lengths of 60mm2, 120mm3, and 180mm4, for a macro lens lineup that covers everything from standard to telephoto range. This brings the lineup to 11 lenses5 capable of half-macro shooting at a maximum image magnification of 0.5x1 or more for getting close to subjects and making them appear larger, allowing users to enjoy everything from casual close-up photography to using macro lenses for super high magnification photography. This lens lineup is part of the appeal of the OM SYSTEM, bringing greater joy to users through macro shooting.
The OM SYSTEM aims to provide cameras you can take with you anywhere and let you capture emotions as you see and feel them, transforming the imaging experience into something more exciting. OM Digital Solutions will continue to make the most of the Micro Four Thirds System, expanding the lens lineup for greater possibilities of expression, helping every photographer on their adventures.