Press text: Meyer Optik Görlitz Lydith 30 f3.5 II available at BHphoto

You can now preorder the new Meyer Optik Görlitz Lydith 30 f3.5 II at BHphoto.

Press text:

Meyer Optik Görlitz Lydith 30 f3.5 II available!

  • New mechanical design and improved optical construction
  • Living colors and high-contrast rendering
  • High sharpness with unique transition into a wonderful Bokeh
  • Very short minimum object distance and stepless aperture

Bad Kreuznach – 24th August 2020 – Following the successful launch of the Trioplan 100 f2.8 II in June, Meyer Optik Görlitz releases the second new lens today – the Lydith 30 f3.5 II.

“With a focal length of 30 millimeters, the Lydith currently represents the shortest focal length in our portfolio and its imaging properties enable photographers to capture scenes with exceptional vividness”, explains Timo Heinze, Managing Director OPC Optics. “The way Lydith renders colors and draws contrast-rich, extremely sharp images with wonderful bokeh effects, leads to very dynamic images.”

New mechanical design and improved optical construction
The new Lydith 30 f3.5 II comes with a completely new mechanical design and revised optical design. “We have gathered lots of feedback and decided to step away from the previous mechanical design and to develop it from scratch. For us, usability and, of course, performance were our main focus. We have also greatly improved the internal optics and are now very satisfied with the final lens,” Timo Heinze continues.

Living colors and high-contrast rendering
The Lydith has always been known for its ability to bring colors to life and create very sharp, high-contrast-images. In certain shooting situations, the high-contrast rendering pushes the typical Lydith effect of releasing the focused object from the background in a three-dimensional way.

High sharpness with unique transition into a wonderful Bokeh
With the Lydith 30 f3.5 II, OPC Optics now releases one of the sharpest and highest-contrast lenses of Meyer Optiks historical portfolio. Of course, the Lydith also offers an extraordinary bokeh with stunning effects. At infinite distance, e.g. for street or landscape shots, the Lydith draws a special sharpness transition to the edges of the image, which leads to a higher concentration to the image center without being too pushy. At close distances, e.g. for plant photography, the Lydith then produces a wonderful bokeh – characterized by soap bubbles, a slight swirl, and a watercolor-like blurriness, which intensifies the three-dimensional impression even more.

Very short minimum object distance and stepless aperture
The new Lydith 30 f3.5 II is also ideal for macro photography due to its short minimum object distance of 0.15m, the three-dimensional imaging and the high sharpness at close ranges. In addition, videographers can once again take advantage of a stepless adjustable aperture.

What comes next?
The first serial production of the Trioplan 50 f2.8 II will be completed shortly as well. In addition, the new Primoplan 75 f1.9 II and the Primoplan 58 f1.9 II are expected to be released in 4-6 weeks. The respective launches will be announced in separate announcements.

Further technical details and photos taken with the new lenses are available at www.meyer-optik-goerlitz.com/en.

a bit of everything…

Do You Really Need Lens Image Stabilization?

Today Gold Box deals at Amazon US, BHphoto, eBay, Amazon.de, Amazon.co.uk, Amazon.fr, Amazon.it, Amazon.es.
Guide to Classic Olympus OM Zuiko lenses on film and Sony Full Frame (Phillip Reeve).
The Future of Olympus Cameras: A Conversation with Aki Murata, President, Consumer Products Group (Adorama news)
Light up Your Subject with the Lupo 700 Smartpanel Bicolor On-Camera LED Light (Explora).

Eric:

I just finished up this video about the advantages of the Olympus Micro four thirds  system for travel and nature photography. That said, I myself have been using the same system, exclusively,  for over two years now. This video was shot on the Olympus OMD system. If you feel it is appropriate, you are welcome to repost. If you require further information please let me know.  

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

On the Japanese market Olympus confirms strong sales!

The latest BCNretail data collects the sales number of the first half of 2020. And those were the most sold cameras:

  1. OlympusE-M10 Mark III EZ double zoom kit Silver
  2. Olympus PEN E-PL9 EZ double zoom kit White
  3. EOS Kiss M double zoom kit White
  4. α6400 double zoom lens kit black
  5. EOS Kiss M Double Zoom Kit Black
  6. Olympus PEN E-PL9 EZ Double Zoom Kit Brown
  7. Z50 Double Zoom Kit -8th α6400 Double Zoom Lens Kit Silver
  8. Panasonic GF9 Double Lens Kit Orange
  9. Olympus OM-D E-M10 Mark III EZ Double Zoom Kit Black

Olympus and MFT is doing well in Japan. Hard to believe Olympus couldn’t manage to make this business profitable.

via Digicameinfo via Digitalcameraworld

a bit of everything…

Kamlan 50mm F1.1 II Review – Affordable Manual Lens, But Is It Good Enough?

Today Gold Box deals at Amazon US, BHphoto, eBay, Amazon.de, Amazon.co.uk, Amazon.fr, Amazon.it, Amazon.es.
Lumix S1H vs GH5 Live Photo Comparison (Stronz Vanderploeg)
Flat-Field Lenses and Why They Matter When Shooting Close-Ups (Explora).
Online Stream über die neue OM-D E-M10 Mark IV und das M.Zuiko 100-400 mm (Olympus Europe).

Ben:

I’ve just made a new video that may be of interest to your readers.  It’s a long-term, practical review of the Panasonic Lumix G9 based on real-world use.  I focus on how firmware 2.0 has made the camera a powerhouse for videographers, especially at it’s current price which is considerably lower than the popular GH5.  What’s great about this and other MFT cameras is that they never overheat, unlike newer and much more expensive alternatives from other brands ;)  I’ve also included lots of sample footage captured with the camera so people can get a good idea of it’s capabilities in the real world. youtube.com/watch?v=CdqoNKCCt7A

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

Panasonic manager Yamane explains why Micro Four Thirds (and particularly the GH line) has a future

Imaging Resource had a chat with Mr. Yosuke Yamane, Director of Panasonic’s Imaging Business Unit. This is what he had to say about the future of MTF:

There is some video footage which only Micro Four Thirds can realize, in terms of optimum depth of field, mobility, zoom ratio and so on. So Micro Four Thirds is also a precious asset for us to cover video shooting needs. The GH-series has been already used by lots of videographers, and it is used for high-end video shooting by one-man operations. So without fail, by using the GH, customers can make very attractive footage using the characteristics of Micro Four Thirds. We are now studying how we are going to evolve GH series going forward, [to make the most of its advantages].

Thanks to Micro Four Thirds’ smaller sensor size, it is good for high-speed response; high frame-rate video

For telephoto or super-telephoto, maybe we should go with the Micro Four Thirds, which makes a more compact package with high-zoom. So we are studying the future development plan, including Micro Four Thirds.

Interesting to hear that Panasonic basically gives up the compact fixed lens camera business:

Looking at the evolution of smartphones, they will have a multiple sensors and lenses to adapt to various focal length shooting conditions. So this category is gradually being taken over by the smartphone. Especially compact cameras with middle-range zoom lenses, they will be the most affected by the smartphone evolution and expansion of the smartphone. Personally, I use LX or GX for snap shooting, and this is very effective. But we have to admit that this category is the most affected by the smartphone’s expansion.

Summary:
Miro Four Thirds will focus on video and telephoto performance. While the fixed lens camera business is death.