a bit of everything…


ZCam E2C FOOTAGE – Low light and Exposure recovery

Mirrorless Lenses: The Year in Review, 2019 (Explora).
Olympus OM-D E-M5 Mark III | Unboxing (Valuetech).
Irix 45mm T1.5 Cinema Lens and Cinema Lineup (Personal View).

A picture of the legendary photographer Peter Lindbergh using a m43 camera!
https://www.tt.com/panorama/leute/16020783/deutscher-starfotograf-peter-lindbergh-mit-74-jahren-gestorben
Sadly, he recently passed away and was mourned by models, artists, and publishers around the world, including Meghan Markle and Vincent Peters.

Plenty of news on the facebook E-M1II group, Panasonic FF and the GH5 group.

Official Olympus statement: “we will continue to work on the improvement of profitability and efficiency in the Imaging Business”

“Sina Finance news” officially asked Olympus to comment the rumors about the possibility of their camera business shutdown. The official answer (note: google translated):

“The image business has always been the driving force of technology, including imaging technology and mass production technology, for medical and The science field has made tremendous contributions. As stated in the new business strategy, since the imaging business and the scientific business are important businesses supporting the company, we will continue to work on the improvement of profitability and efficiency in these two business areas.”

Sina also asked them regarding the fact that there is no discussion about the image business and the scientific business in the business strategy, does it mean that Olympus is considering the sale of these businesses? Olympus answer is:

Detailed information about these business plans can be found in the next quarter’s earnings.

So we will see in next quarters report how Olympus plans to revive their financially declining Imaging Business.

It’s total BS that Olympus wants to quit the Imaging Business as it “remain crucial component to the overall Olympus business”

I got multiple feedback the past  hours from high level Olympus managers. Such rumors about Olympus closing their MFT adventure are 100% totally BS.

They also reminded me that in their latest press release they stated this clearly:

The Imaging and Scientific Solutions divisions remain crucial components to the overall Olympus business, and will strive to improve profitability and operational efficiency.

The Imaging Business is a driver for all other successful divisions too (particularly for the medical business). They also reminded me that they invested a lot of resources to move the factory and make it more future proof (as it will reduce the production costs). Expect 2020 to see again some major innovation from Olympus to silence once more these “closure rumors”.

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Note: Gordon Laing (watch from minute 16:30) also called “clickbait” on this news and perfectly explains why he sees future in the MFT system:

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