a bit of everything…

Z CAM E2-M4 – What’s New?

Today Gold Box deals at Amazon US, BHphoto, eBay, Amazon.de, Amazon.co.uk, Amazon.fr, Amazon.it, Amazon.es.
Food Landscape Photography at Home: Photography Tips for Creative Visual Storytelling (Explora).
Olympus M.ZUIKO 45mm f/1.8 Prime Lens Image and Sharpness Test Samples (Sandra & Markus Trachsel)
Olympus Q&A, Photography Chat (Rob Trek).
How to create cool looking vlogs and stunning videos // Part 4: All about Professional Features (Olympus Europe).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

Did Olympus choose the worse possible time to sell their business?

As you can see from this latest Cipa data the camera market sales crashed by 72% in May. Now what’s the bargaining power for Olympus when selling the business to JIP? I think they might have chosen the worse possible year to sell their imaging business…for three reasons:

  1. This year sales will be terrible but 2021 sales will obviously look much better
  2. The 10 year long Camera market shrinking was expected to reach the bottom this year anyway. From now on sales are expected to stay steady (Source: Canon estimates)
  3. Olympus just made the massive investment to move the factory from China to Thailand. And from 2021 they could expect to have steady sales for a lower production cost

I still have the crazy hope Olympus will at the end decide to NOT sell the business to JIP….

a bit of everything…

A Look At The Olympus 12-40mm f/2.8 Pro Zoom for Micro Four Thirds Cameras

Today Gold Box deals at Amazon US, BHphoto, eBay, Amazon.de, Amazon.co.uk, Amazon.fr, Amazon.it, Amazon.es.
What a GX10 should look like and will Panasonic do it? (Dpreview forum)
Dutch E-M1III test at Pixelmania
New from Manfrotto: 504x Fluid Head and Kits Replace the Venerable 504HD (Explora).
How to create cool looking vlogs and stunning videos // Part 3: All about Image Stabilisation (Olympus Europe).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

a bit of everything…

Most Popular Olympus Camera in 2020

Today Gold Box deals at Amazon US, BHphoto, eBay, Amazon.de, Amazon.co.uk, Amazon.fr, Amazon.it, Amazon.es.
Choosing the Right Mobile Printer (Explora).
Olympus Snow Leopard (Daniel J.Cox).
Olympus M.Zuiko Digital ED 12-45 mm f/4.0 PRO – test at Optyczne.
How to create cool looking vlogs and stunning videos // Part 2: All about Camera Settings (Olympus Europe).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

Olympus will ship the 150-400mm f/4.5 in winter. New 8-25mm f/4 Pro lens added to the roadmap


Click on image to enlarge

Olympus has postponed the shipment start for the 150-400mm f/4.5 in winter. And added the new 8-25mm f/4 Pro lens to their roadmap.

Press text:

OLYMPUS UNVEILS UPDATED M.ZUIKO® DIGITAL LENS ROADMAP

Provides Updates on the Development of the M.Zuiko Digital ED 150-400 F4.5 TC1.25x IS PRO Lens and Announces the Development of Firmware to Support Bird Subject Detection Autofocus for the OM-D® E-M1X

Center Valley, PA, July 2, 2020 – Olympus is pleased to announce an updated M.Zuiko Digital lens roadmap, outlining plans to expand the M.Zuiko lens lineup and including an update of anticipated availability of the previously announced M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO super telephoto zoom lens with built-in 1.25x teleconverter.

The upcoming M.Zuiko Digital ED 150-400mm F4.5 TC1.25x IS PRO lens, for which development was announced in January 2019, continues with an estimated scheduled release of winter 2020. This is the first Olympus® interchangeable lens with a built-in 1.25x teleconverter, extending the maximum focal length to 1000mm1 (35mm equivalent). Final images of the lens are now available.

Two new lenses, the M.Zuiko Digital ED 8-25mm F4.0 PRO lens, as well as an unspecified macro lens, will join the M.Zuiko lineup as part of Olympus’ commitment to broaden the field of photographic expression. Olympus will continue enhancing its lens lineup to maximize the unrivaled system portability made possible by the compact, lightweight, high image quality of the Micro Four Thirds® System.

Furthermore, to make super telephoto shooting more convenient and to fulfill the growing needs of birding and wildlife photographers, development is underway to newly add Bird Detection capability to Olympus’ Intelligent Subject Detection Autofocus on the OM-D E-M1X camera. This new feature will be available for the E-M1X via a firmware update that is scheduled for release in Winter 2020.

1 When using the built-in teleconverter. Widest aperture setting is F5.6.