Nikkei magazine has published the global sales number and market share of digital stills and video cameras sold in 2023. The numbers are based on data from CIPA and JEITA and have been reported by the Japanese website dclife.

Here are the worldwide market shares for 2023

1. Canon … 3.34 million units (46.5%)
2. Sony … 2 million units (27.9%)
3. Nikon … 810,000 units (11.3%)
4. Fujifilm … 430,000 units (6.0%)
5. Panasonic … 260,000 units (3.6%)
6. OM Digital … 180,000 units (2.5%)
7. Ricoh Imaging … 60,000 units (0.8%)

Nikkei writes:

The rate of decline in the global digital camera market share has slowed compared to before, and demand for high-performance mirrorless cameras is increasing, with our magazine describing it as “high-performance mirrorless cameras are strong and the market is recovering.” The ranking of sales volume share remains the same as in 2022 , with Canon in first place, and if you add Sony’s share in second place, the two companies will exceed 70% of the sales volume share. Canon and Sony still seem to be overwhelmingly strong. I would like to see the share based on value as well.

Panasonic and OM Digtial combined sold as much cameras as Fujifilm. Not really strong numbers…

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BCNranking published the top 50 of the best selling cameras on the Japanese market for the month of July:

1. Sony ZV-E10 with powerzoom kit lens
2. Sony ZV-E10 (WHITE) with powerzoom kit lens
3. Sony ZV-E10 with double kit kit lens
4. Canon R10 with 18-150mm lens
5. Canon R50 double lens kit
6. Sony A6400 double lens kit
7. White Canon R50 double lens kit
8. Silver Sony A7cII with kit lens
9. Black Sony A7cII
10. Panasonic G100 with kit lens
11. Silver Sony A7cII
12. Nikon Z50 double lens kit
13. Sony A6700 with kit lens
14. Black Sony A7cII with kit lens
15. Sony A6400 (Silver) double lens kit
16. Nikon Z30 double lens kit
17. Canon Kiss X10 double lens kit
18. Sony A6700 body only
19. White Sony ZV-E10 double lens kit
20. Sony ZV-E10body only
21. Black Canon R50 with 18-45mm lens
22. Silver Nikon ZFc with 16-50mm kit lens
23. Silver Fujifilm X-T50 with kit lens
24. Nikon Z8
25. Canon R10 with kit lens
26. Canon R5II body only
27. Nikon Zf
28. Nikon Zf with 40mm lens
29. Canon R100 double lens kit
30. Panasonic G100 with kit lens
31. Fujifilm X-T50 with kit lens
32. White Canon R50 with 18-45mm lens
33. Nikon Z6III
34. Canon R6II
35. Olympus E-P7 with double kit lens
36. Silver Fujifilm X-T50
37. Sony A7IV
38. Nikon Z6III with 24-140mm lens
39. Nikon ZFc with kit lens
40. Nikon D7500 with kit lens
41. Canon RP with 24-105mm lens
42. Canon R100 with kit lens
43. Silver OM-5 with kit lens
44. Sony A7IV with kit lens
45. Canon R8
46. Nikon Z 6II with kit lens
47. Canon R7 with 18-150mm lens
48. OM-5 with kit lens
49. Nikon D7500
50. Nikon Z 5 with 24-200mm lens

A couple of things you learn from that ranking:

• Panasonic G100 is the best selling MFT camera in Japan
• E-P7 and OM-5 still selling well despite being “old” cameras
• The new camera slike the G9II, GH7 and OM-1II are not to be found into the top 50 :(

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