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What happens next: 2020 camera and lens release will definitely continue. After that new products will be branded as “OMD” and “ZUIKO”

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A couple of additional info on the big news:

  • Outside of the Tokyo headquarters nobody knew about the sale. Olympus Europe and North America only learned this from the press release
  • The 2020 product launch roadmap is still valid and at least one new camera and one new lens will be announced soon
  • Starting from 2021 new products will not have the “Olympus” name in it. Cameras will be branded purely as “OMD” or “PEN” and lenses as “ZUIKO”

Modified Logo credit sachi_mahe

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