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Panasonic is merging the Consumer and Professional Imaging/Video divisions


Press text:

Panasonic Group to Integrate & Strengthen Imaging Businesses
Pro-AV and Panasonic Visual to be transferred from Panasonic Connect to PEAC*

Panasonic Connect Co., Ltd. and Panasonic Entertainment & Communication Co., Ltd. (PEAC)
announced today that they have decided to transfer the Professional AV business and Panasonic
Visual Co., Ltd. from Panasonic Connect to Panasonic Entertainment & Communication. Foreseeing
future growth in the overlapping markets for consumer and professional video production, and live-
video streaming, the move to integrate the businesses will enable the Panasonic Group to strengthen
its imaging business and achieve high growth. The integration is scheduled to take place on April 1,
In recent years, the imaging market has seen increased demand, particularly for mirrorless digital
cameras, due to the expansion of video production for solo creators. While on the other hand, the
professional video production market, such as cinema and broadcast production, is also growing, and
due to the increasing size of sensors in mirrorless digital cameras and tighter budgets for production
the lines between consumer and professional video production markets are quickly blurring.
Furthermore, in the field of live broadcast and video streaming, there is an increasing demand for
diverse video shooting and streaming equipment that satisfies the requirements of video creators
and caters to improved video and audio quality, as well as advancements in visual expression.
In the future, there is expected to be further integration of consumer and professional video
production and live-video streaming, leading to the continued growth of the imaging market.
Both companies have determined that in response to this trend, there is a need to bridge the divide
between professional and consumer uses in order to provide timely and consistent support
throughout the entire process from video shooting to editing and streaming, while developing
products and services that exceed the expectations of video creators. To achieve this, the imaging-
related businesses spanning both companies will be integrated into one organization within the
Panasonic Group.
As a result, the Group’s resources in this market will be consolidated within Panasonic Entertainment
& Communication, which will make the imaging business a pillar of its growth strategy and strengthen
its ability to adapt to market changes and respond quickly to the needs of a diverse range of video
*PEAC: Panasonic Entertainment & Communication Co., Ltd.

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