Interview with OM Germany manager: “8-25mm f/4.0 lens is coming soon”

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The German OM Digital manager Olaf Kreuter gave this interview. Activate the youtube auto translation caption if you do not understand German. A couple of highlights:

  • OM Digital has a long term plan with forecasts for products and revenue goals
  • Many Olympus managers and technicians moved from Olympus to OM Digital. An example is AKi Murata.
  • We will focus on macro and wildlife
  • They confirms there will be many products this year
  • they confirm there is a camera with “WOW” potential coming in 12 months.
  • The minimum commitment is to release at least 1 new camera and 2 new lenses per year
  • we will design our own sensors and than Sony builds them for us
  • for now we will continue all camera lines (Tough-PEN-OMD)
  • 8-25mm f/4.0 lens is coming soon
  • We are developing new telephoto lenses (but none with Fresnel tech)
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Robin Wong: Why Micro Four Thirds Is The Future, Not Full Frame?

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Robin Wong writes:

Micro Four Thirds was the best selling system format in Japan for 2020, yet some “photography YouTubers” claimed doom and gloom, saying Micro Four Thirds is dead, and full frame will be taking over. I disagree. I think Micro Four Thirds is the best balanced system format moving forward, being truly small and compact in size and delivering high quality images. Also, camera sales (regardless of brands and formats) have been drastically declining over the years. It is not difficult to predict that the camera making business will not be sustainable, and the only way to move forward and survive this, is for the camera manufacturers to co-exist with smartphones to continue to drive sales to the industry. In order to evolve to work alongside smartphones, Micro Four Thirds makes more sense and I believe this is the future of photography, not full frame format.

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