Dpreview interviewed Shigemi Sugimoto, President and CEO, and Eiji Shirota, Chief Profitability Officer.

Here is my very short summary of what has been said:

• It’s clear OM Digital is focusing on outdoor photography. To leverage the advantage in size the MFT system has.
• As a result of the launch of the OM-1, purchases of lenses also increased, especially our telephoto lenses.
• They don’t see Full Frame as a competitor. There are many photographers that simply use both systems in base of their needs.
• The priority is to increase the speed and accuracy and not necessarily the Megapixels of a camera. But this does not mean that they have stopped increasing image resolution or that high-pixel photos are unnecessary
• While the lineup is quite comprehensive, they believe that it is not complete yet.

The new Benro Theta is selling like hotcakes on Kickstarter (Click here). Here is the full 12min long tutorial that shows you why this tripod is so unique:

Photoreview asked their readers to rank the reliability of their products. As you see OM/Olympus camera have been ranked as the most reliable ones. Panasonic was way behind and only Canon did worse.

OM System OM-1: AF Release Settings, Auto Playback, and Mic Settings

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
M43 Camera News, My Holiday Camera 2023 and Lumix 100-400 shots (ThatMFTguy).
Sensor Formats: Depth of Field, Focal Length, F-Stops & Image Quality – Equivalence? (Thomas Eisl).
Best Photo Scanners in 2023 (42West).
Godox Brings on the Brightness with SLIII Bi-Color Monolights (Explora).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

Not only Japanese stores but now also BHphoto marked the E-PL10 as discontinued. Let’s see if OM Digital still plans to make new PEN cameras…

Yep you can do it if you have the patience to follow all his steps :)

World Wildlife Day with OM SYSTEM

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
First Impression of the M.Zuiko ED 90mm F3.5 Macro IS PRO by Lisa and Tom Cuchara
LUMIX Live: Setting up your LUMIX camera for Photography
Gen Z is Bringing Back Retro Digital Cameras — Here’s Why (42West).
Versatile ARRI Pro Lighting with the Modular Orbiter and More (Explora).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.