Panasonic advertises 4K with superstar Neymar.

How does Panasonic spend their money to advertise 4K? Easy, they hire superstar footballer Neymar and make him play with the not so cool looking [shoplink 46655 ebay]”Panasonic HX-A500″ (here on eBay)[/shoplink]. Wondering if that’s the kind of advertising that will make people say…wow how cool this 4K thing is :)