Olympus strategy roundup: Focus on OMD, fast primes, no “rangefinder” PEN.


With the GH4 buzz some of the important Olympus news may have been missed. Here is a roundup!

OMD rules:
Olympus financial results got better thanks to the OMD line. And that’s why Olympus claimed in their latest report that they want to focus their resources on new OMD camera development and OMD marketing. But what should be done to compete against the competition?

No rangefinder designed PEN:
Mr Terada from Olympus made it clear that the optimal position for an EVF is on the lens axis. This basically kills the rumor from a Japanese Magazine saying there would be soon a new PEN with integrated EVF in the corners.

The lens strategy:
The 40-150mm f/2.8 and 300mm f/4.0 PRO zoom will be released in 2015. But Olympus is also developing some prime lenses with big “WOW” effect. A 12 or 14mm f/1.0 for example!

New firmware coming:
OMD cameras will get a new firmware update that enhances the EVF capability. It’s not clear what the new features will be. Maybe a split screen just like the Fuji X-T1?

That’s it for now. Let’s see if trusted sources can soon tell us more about the Olympus 2014-2015 strategy!


Olympus, Panasonic, Vogitlander 25mm lens battle at Pixelmania.


Image courtesy: Pixelmania

The Dutch site Pixelmania  posted a first comparison between the three 25mm MFT lenses. You can see the full size images taken at f/1.8 aperture here: Olympus lens (full size here), Panasonic lens (full size here), Voigtlander lens (full size here).

Pixelmania writes the Olympus has the best center to corner sharpness between the three lenses!

Store search links for the three lenses:
Olympus 25mm f/1.8 at Amazon, B&H, Adorama, Olympus US store, FocusCamera, eBay.
Panasonic 25mm f/1.4 at Amazon, B&H, Adorama, Olympus US store, FocusCamera, eBay Voigtlander 25mm f/0.95 at eBay


a little bit of everything…


Panasonic GH4 Shoot with Lumix Luminary William Innes

Win an Olympus Stylus 1 by joining the Olympus Impressions Contest.
Olympu SP-100 hands-on at DSLRmagazine.
JPEG Standard 9.1 Will Bring 12-Bit Color, Lossless Compression (Popphoto).
Pocketable paparazzi: Real-life test of the Tokina 300 mm f/6.3 reflex lens for street photography on the GM-1 (Medium).
Oly 25mm 1.8 Unboxing, first impression and image samples (Mirrorlessreview).
Peter Van Agtmael used the EM5 and 45mm 1.8 for some of the images in the winning series at WorldPressPhotos.
E-PL5 and 45mm f/1.8 lens combination: taking photos with a pocket camer at Qamera.
E-M10 test at Akam.
E-M10 hands-on at DC.watch.
Panasonic GM1 Field Report at Luminous Landscape.
Panasonic Lumix Leica DG Summilux 25mm f/1.4 ASPH review (ShotSlot).
DIY Slide Digitizer with Olympus OM-D and Leica Projector (TheDigitalStory).