ALexander spotted this:

I am a reader of 43rumours and wanted to share something curious: I just spotted an Olympus lens (supposedly 300mm f4) working on the side of the field during the Champions League match of Juventus vs Atletico. Thought it would be interesting to share with other readers as well :) Maybe they are testing the EM1X in action.

Probably we will soon see some Olympus advertisement showing the camera in action at the Champions League…

Olympus Spain stressed theat they will continue working to innovate in the photography market. Here is the google translated text from Photolari:

“The business area of ​​photography plays an important role as a pioneering technology driver for the entire Olympus group, developing and innovating in the field of digital technology and networks that are then applied in our business area of ​​medical and scientific solutions. “, Explains Albert Martí, head of the photographic division for southern Europe.

That is to say, that this image of the successful medical division as a mere subsidiary of the photographic business has little to do with reality because there is a dependency and technological transfer from the second to the area of ​​medicine.

In this sense, according to Martí, “Olympus is currently in a program of integral transformation to continue its development and growth as a global company of medical and optical technology.”

And where is the photography department and its future? Olympus will continue working -says Photolari- to continue innovating in the photography market, always faithful to its philosophy and our main differentiating competences: a compact and lightweight photographic system, exceptional image stabilization and high-resolution objectives.

Fernando Marmolejo – Olympus OM-D E-M1X (EN)

Where are you, E-M5 Mark III? (Imaging Resource).
CP+ booth from Olympus (DC.watch).
Photography Accessories for Your iPad (Explora).
Olympus OM-D E-M1X 4K 30fps, Handheld, Pigeons (ePhotozine).

Olympus OM-D E-M1X Sample Photos (ePhotozine).

Share your best pictures on our new Instagram MicroFourThirdsGallery.

Plenty of news on the facebook E-M1II group, Panasonic FF and the GH5 group.

Today Olympus Japan said the new 12-200mm lens will start shipping out on March 22.

Preorders: 12-200mm lens at GetOlympus and Bhphoto.

One more thing: The German website D-pixx.de just published a test of the new 12-200mm lens.