Olympus has officially launched the E‑PL10 in Europe. More info at Olympus UK.

Today Chief Executive Officer Yasuo Takeuchi said:

“The issue of personnel will naturally need to be addressed. It’s a strategy to improve performance, and something that will come about in due course.”

And Bloomberg writes:

Takeuchi also backtracked on some of his comments in the past that the camera business was not for sale, saying that may not be the case anymore. The imaging unit, which makes up 6% of sales, is the lowest margin and lowest growth businesses in Olympus’s portfolio, according to past company presentations. Olympus is working to stabilize the imaging business by focusing on its main markets, a spokeswoman said.

As suspected Olympus will keep trying to cut costs and personnel to reduce the imaging business losses. Not an exciting business strategy :( But again, it’s something nearly all companies have to do to survive the shrinking market.

And as I reported in these weeks there is no valid evidence for the “rumor” saying they will sell  the business within 8 months. I am actually  certain that  in the short-mid term Olympus will keep the Imaging Business.  And that statement they made today may  be just a way to please certain US  investors…

The new firmware update programs for LUMIX S1R, S1, GH5, GH5S and G9 allows use of Profoto wireless transmitters “Air Remote TTL-O/P” and “Profoto Connect-O/P“, enabling wireless connection and control of external strobes for professional shooting. Here’s the first impression from LUMIX US Ambassadors Charles and Jennifer Maring

An impressive work from Panasonic! They improved all current camera models sometimes also by a huge margin. Here are all links:

LUMIX Tether : Operation with macOS 10.15 Catalina
DC-S1 Firmware update service
DC-S1R Firmware update service
DC-GH5 Firmware update service
DC-GH5S Firmware update service
DC-G9 Firmware update service
DC-GF10 / GX880 Firmware update service
DC-GF9 / GX800 / GX850 Firmware update service
DMC-GX80 / GX85 Firmware update service
DC-TZ90 / TZ91 / TZ92 / TZ93 / ZS70 Firmware update service
DC-TZ200 / TZ202 / TZ220 / ZS200 / ZS220 Firmware update service
DMC-LX10 / LX15 Firmware update service

All firmware updates will be available at the LUMIX Global Customer Support website https://av.jpn.support.panasonic.com/support/global/cs/dsc/ few hours from now on 19 November,2019!