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Official Olympus statement: “we currently have no plans to sell the business and have already established a clear and exciting product roadmap for the coming months and years”


Olympus released an official statement at Photofocus. Before to read the Olympus statement Photofocus reminds us that:

It was implied in the (Bloomberg) article — without a quote from Takeuchi — that Olympus was not opposed to selling its Imaging division.

But here is the official Olympus statement answering the Bloomberg article:

“As announced in our Corporate Strategy, Olympus is further focusing on our Medical business and follows the strong ambition for all of our businesses to be profitable and contribute to our overall business objectives. In that regard, we are continuously evaluating our overall portfolio, as announced in our Corporate Strategy on November 6, 2019.

“For Imaging, however, we currently have no plans to sell the business. The task is therefore to stabilize and strengthen its market position. To achieve that, we are actively running marketing activities, and have already established a clear and exciting product roadmap for the coming months and years. We are actively pursuing future technology developments that will enhance photography and video for creators. Furthermore, Imaging is and will continue to be an important technology and innovation driver for our other businesses.

“Our Imaging business features a unique product portfolio. Olympus products are compact and lightweight, feature market leading image stabilization and autofocus. Many of our high-end products are also splash-proof. No other product offers customers this level of optical excellence paired with the highest mobility.

“Just last month we launched our new OM-D E-M5 Mark III – a light yet feature packed addition to our semi-pro camera portfolio, inheriting pro-features like a high precision AF from our OM-D E-M1 Mark II model. Furthermore, we have announced the development of M.ZUIKO DIGITAL ED 150-400mm f/4.5 TC1.25x IS PRO earlier this year to be launched by next year. Customers can follow our break-free campaign on various channels and worldwide.”

Photofocus writes:

After reading both the Bloomberg article as well as Olympus’ statement, it’s pretty clear that Olympus is in this for the long haul. Without a direct quote from Takeuchi in the Bloomberg article, the article at best creates another rumor, and lacks the journalistic integrity necessary in these types of situations.

I am pretty sure this will keep getting back and forth the next months. Let’s hope the new 2020 Olympus products will convince us all they are on track to make the business profitable again.

Thanks Bryan Esler!

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