Did Olympus choose the worse possible time to sell their business?

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As you can see from this latest Cipa data the camera market sales crashed by 72% in May. Now what’s the bargaining power for Olympus when selling the business to JIP? I think they might have chosen the worse possible year to sell their imaging business…for three reasons:

  1. This year sales will be terrible but 2021 sales will obviously look much better
  2. The 10 year long Camera market shrinking was expected to reach the bottom this year anyway. From now on sales are expected to stay steady (Source: Canon estimates)
  3. Olympus just made the massive investment to move the factory from China to Thailand. And from 2021 they could expect to have steady sales for a lower production cost

I still have the crazy hope Olympus will at the end decide to NOT sell the business to JIP….

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a bit of everything…

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A Look At The Olympus 12-40mm f/2.8 Pro Zoom for Micro Four Thirds Cameras

What a GX10 should look like and will Panasonic do it? (Dpreview forum)
Dutch E-M1III test at Pixelmania
New from Manfrotto: 504x Fluid Head and Kits Replace the Venerable 504HD (Explora).
How to create cool looking vlogs and stunning videos // Part 3: All about Image Stabilisation (Olympus Europe).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

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Save 47% on Capture One 20 Upgrades – ENDS TODAY at 6 PM New York Time

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There is a “trick” to save 47% on Capture One 20 upgrades!

Instead of paying $109 for the normal upgrade just buy the full Capture One 20 perpetual license for $58 by following these steps:

  • click on the following pages (depending on which version you want): Capture One 20 All Cameras, Capture One 20 Fujifilm/Sony/Nikon
  • buy the perpetual license of Capture One 20 of your choice
  • insert code “JR6B-BNTW-ISI1-6WUL
  • insert the email of your existing Capture One account (no need to create a new account) and pay

This offers end today 6PM New York time.

If you do not own own Capture One, and buy it for the first time, then the savings are as high as 55% or 50%, depending on the code. Here is the overview:

One more software deal: There is also this special 4th of July deal (runs worldwide): You pay $54 only for Luminar 4 using our code “43RUM”

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