OM Digital interview: The business is improving!
Imaging Resource published an interview made with three OM Digital managers, Here are the highlights:
- Our middle- and higher-end products: their situation is better than before under Olympus. So that means our business is generally improving, and our current business is going smoothly. I obviously can’t share too many details, but our current business seems to be good, especially thanks to the OM-1.
- More new users are purchasing the OM-1, compared to the products in the past, people who maybe had used other brands before. When those people buy our OM-1, they also buy our PRO lenses as well. So the OM-1 contributed a lot to our PRO lens sales as well. So our current business is very good.
- We also utilize outsourcing for some of the elements required for product development. The R&D resources owned by Olympus are one part of this outsourcing, and we work with them in that aspect as well.
- Part of the Olympus factory in Vietnam has been transferred to us as an asset, and serves as a manufacturing site for OM Digital Solutions. Therefore, we are essentially manufacturing our own products in our own factory.
- The OM-1 will be the last camera with the Olympus brand logo. Although we are currently considering brand changes for existing products such as lenses, we cannot provide any details at this moment.
- According to our company’s surveys, it shows that the market volume of pro photographers and high-end amateurs has not changed. We believe that in the future, this market volume will not change significantly. So we are focusing on the mid- to high-range. That is our strategy.
- Consumers have told us that they want a compact-sized lightweight camera system. So expanding the f/1.2 series isn’t as high a priority, because longer or wider lenses would be larger than the current ones.
- We hope to leverage further advances in computational photography to allow high-quality images and greater photographic expression without relying on sensor size, so that customers who own full-frame cameras can also enjoy our camera systems.
