Forbes interviewed the CEO from Olympus who said about the camera business:
“We had to move before it became too late and those businesses became obsolete,”
PetaPixel commented on this:
Takeuchi says that even though cameras were a huge part of Olympus’s brand identity, it was a requirement for the business to stay afloat. At the same time, he says that the cameras still had a right to exist and as such needed to find the right home.
“They have a right to survive business-wise and to have the right owner. It was unfortunate for them to have Olympus as their owner, and they can now have another future,” Takeuchi says.
It isn’t clear what part of Olympus’s camera division Takeuchi believed was at risk of becoming obsolete, especially considering that OM-Digital, the new name of the Olympus camera technology under Japan Industrial Partners, released a new camera earlier this year: the OM-1. That camera was quite impressive and PetaPixel’s Matt Williams went to far as to say it is the best Micro Four Thirds camera ever made. It is also the last camera that will bear the Olympus branding.
