PetaPixel: Panasonic Doesn’t Think Users Want Computational Photography Features

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This is interesting:

Speaking to PetaPixel at the CP+ exhibition in Yokohama, Japan last month, representatives from Panasonic say that while they recognize what the benefits of the technology might bring to the table, they believe that the company’s target market is not interested in the features at all.

I think when it comes to computational photography, we believe it’s kind of aimed more towards those [entry-level] users or users that come from a smartphone [who] wants to use AI as one of the benefits of a [standalone] camera,” Tomoki Nakanishi, Marketing Supervisor of Panasonic’s Imaging Business Unit, says.

As you know companies like Samsung are betting high on computational photography/Imaging for their smartphones. I am not sure that “ignoring” AI is a safe bet. I understand the value of “true” photography. But every photographer knows that images get modified and edited though regular Photoshop postprocessing. So there has been always a grey zone between “real photo” and “edited photo”. Ai could be useful in speeding up some of the post processing of the images and it might be worth for Panasonic considering to implement some of these features inside their cameras. What do you think?

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a bit of everything…

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150-600mm vs 150-400mm +1.25 extender How do they compare to each other?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
OM-1II Hands-On Review with Susan Magnano (42West).
Shooting a Complete Solar Eclipse with m43 and how to process the data! (Jim Chung).
OM-1 Firmware 2.0 Is Coming! (Robin Wong).
Choosing a Lens for Wildlife Photography (Explora).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
I kindly invite you all to follow me on Youtube, Instagram, Threads for more broader camera talk :)

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Panasonic says organic sensor development is complete…but there is yet no plan to use it in any camera

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The 8K camera prototype wit organic sensor displayed by Panasonic a couple of years ago

PetaPixel had a chat with Tomoki Nakanishi, Supervisor at Panasonic’s Imaging Business Unit. About the organic sensor he said:

“If we [make a] new camera, we can choose that kind of sensor. But it’s kind of an R&D matter. So it is not [certain] that we will use that sensor in the next camera or not.”

PetaPixel put it this way: “You’ve made it, but you don’t know whether or not you’ll use it.” To which Nakanishi responded: “Yeah.”

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Latest Japanese sales ranking: OM-1II sells well

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OM-1II at Amazon US&CA&EU, BHphoto, Adorama, Om Digital, FotoErhardt, Calumet, WexUK. OM Germany, OM UK, OM, Italy, OM France.

Best selling cameras in second half of February according to Yodobashi:

  1. Nikon Z f
  2. OM SYSTEM OM-1 Mark II
  3. SONY α7C II
  4. Leica Q3
  5. FUJIFILM X-T5
  6. Nikon Z8
  7. RICOH GR IIIx
  8. Canon EOS R6 Mark II
  9. FUJIFILM X100V
  10. DJI Osmo Pocket 3

Best selling cameras in February according to MapCamera:

  1. Sony α7C II Body
  2. Nikon Z f 40mm f/2 (SE) Lens Kit
  3. Sony α7C II Zoom Lens Kit
  4. OM SYSTEM OM-1 Mark II Body
  5. Nikon Z 8 Body
  6. Sony α7 IV Body
  7. Sony α7R V Body
  8. Nikon Z 50 Double Zoom Kit
  9. Sony FX3 Body
  10. Nikon Z fc 16 -50 VR SL Lens Kit
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