Olympus strategy roundup: Focus on OMD, fast primes, no “rangefinder” PEN.

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With the GH4 buzz some of the important Olympus news may have been missed. Here is a roundup!

OMD rules:
Olympus financial results got better thanks to the OMD line. And that’s why Olympus claimed in their latest report that they want to focus their resources on new OMD camera development and OMD marketing. But what should be done to compete against the competition?

No rangefinder designed PEN:
Mr Terada from Olympus made it clear that the optimal position for an EVF is on the lens axis. This basically kills the rumor from a Japanese Magazine saying there would be soon a new PEN with integrated EVF in the corners.

The lens strategy:
The 40-150mm f/2.8 and 300mm f/4.0 PRO zoom will be released in 2015. But Olympus is also developing some prime lenses with big “WOW” effect. A 12 or 14mm f/1.0 for example!

New firmware coming:
OMD cameras will get a new firmware update that enhances the EVF capability. It’s not clear what the new features will be. Maybe a split screen just like the Fuji X-T1?

That’s it for now. Let’s see if trusted sources can soon tell us more about the Olympus 2014-2015 strategy!

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Olympus, Panasonic, Vogitlander 25mm lens battle at Pixelmania.

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Image courtesy: Pixelmania

The Dutch site Pixelmania  posted a first comparison between the three 25mm MFT lenses. You can see the full size images taken at f/1.8 aperture here: Olympus lens (full size here), Panasonic lens (full size here), Voigtlander lens (full size here).

Pixelmania writes the Olympus has the best center to corner sharpness between the three lenses!

Store search links for the three lenses:
Olympus 25mm f/1.8 at [shopcountry 44854].
Panasonic 25mm f/1.4 at [shopcountry 16340] Voigtlander 25mm f/0.95 at [shopcountry 15659]

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a little bit of everything…

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Panasonic GH4 Shoot with Lumix Luminary William Innes

Win an Olympus Stylus 1 by joining the Olympus Impressions Contest.
Olympu SP-100 hands-on at DSLRmagazine.
JPEG Standard 9.1 Will Bring 12-Bit Color, Lossless Compression (Popphoto).
Pocketable paparazzi: Real-life test of the Tokina 300 mm f/6.3 reflex lens for street photography on the GM-1 (Medium).
Oly 25mm 1.8 Unboxing, first impression and image samples (Mirrorlessreview).
Peter Van Agtmael used the EM5 and 45mm 1.8 for some of the images in the winning series at WorldPressPhotos.
E-PL5 and 45mm f/1.8 lens combination: taking photos with a pocket camer at Qamera.
E-M10 test at Akam.
E-M10 hands-on at DC.watch.
Panasonic GM1 Field Report at Luminous Landscape.
Panasonic Lumix Leica DG Summilux 25mm f/1.4 ASPH review (ShotSlot).
DIY Slide Digitizer with Olympus OM-D and Leica Projector (TheDigitalStory).

 

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E-M10 and 25mm lens for $999. Lens only also in Stock.

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[shoplink 44838 ebay][/shoplink]

The E-M10 with 25mm lens is in Stock for $999 at [shoplink 44838 ebay]eBay US (Click here)[/shoplink]. And also the lens only is in Stock at [shoplink 44839 ebay]eBay US (Click here)[/shoplink].

PCmag tested the lens and writes:

The Olympus is our pick as Editors’ Choice. It’s incredibly sharp, compact, and fairly light. It won’t give you the light-gathering capabilities or shallow depth of field of an [shoplink 15659 ebay]f/0.95 Nokton lens[/shoplink] in all situations, but you can definitely get that look with the right shot.

 

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SLRgear tests the new Olympus 25mm lens. Says it’s fast, sharp and affordable!

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SLRgear (Click here) tested the new Olympus 25mm lens and writes:

The Olympus 25mm ƒ/1.8 M.Zuiko Digital is another excellent member of Olympus’ fast prime lens family for their Micro Four Thirds cameras. It feels solid and well-balanced on big and small Micro Four Thirds cameras, alike, and its compact size and light weight make it an excellent everyday, go-anywhere fast prime for portraits and low-light shooting.With outstanding sharpness, even wide-open, as well as minimal CA, vignetting and distortion, the new 25mm ƒ/1.8 is a very solid performer that produces excellent images.

The lens has been also tested by Bestmirrorlesscamerareviews:

This review is one of the fastest I’ve ever written, not because there isn’t much to say but because the lens works so well that there isn’t anything else to add. The M.Zuiko 25mm f/1.8 might rapidly become a classic lens in the MFT system, especially among those who enjoy this field of view. It is cheaper than the 25mm f/1.4 by Leica and its price might decrease like the 45mm f/1.8 did. This would make it just another example of an excellent compromise between image quality and price for the system.

Keep in mind that you save $100 on that lens if you buy it along a new MFT camera. See the details at Amazon (Click here) and GetOlympus (Click here)!

E-M10 and 25mm links for US and Europe:
Special page with all new products at Amazon.
E-M10 Black at Amazon, BHphoto, Adorama, GetOlympus. In EU at Wex UK, Amazon Germany.
E-M10 Silver at Amazon, BHphoto, Adorama, GetOlympus. In EU at Wex UK, Amazon Germany.
E-M10 with 14-42mm lens Black at Amazon, BHphoto, Adorama , GetOlympus. In EU at Wex UK, Amazon Germany.
E-M10 with 14-42mm lens Silver at Amazon, BHphoto, Adorama, GetOlympus. In EU at Wex UK, Amazon Germany.
25mm f/1.8 Black at Amazon, BHphoto, Adorama, GetOlympus. In EU at Wex UK, Amazon Germany.
25mm f/1.8 Silver at Amazon, BHphoto, Adorama, GetOlympus. In EU at Wex UK, Amazon Germany.
14-42mm Black at Amazon, BHphoto, Adorama, GetOlympus. In EU at Wex UK, Amazon Germany.
14-42mm Silver at Amazon, BHphoto, Adorama, GetOlympus. In EU at Wex UK, Amazon Germany.
Olympus SP-100 at Amazon, BHphoto, Adorama.
Olympus TG-850 iHS at Amazon, BHphoto, Adorama.
Olympus ECG-1 Black Camera Grip for E-M10 at Amazon, Adorama.
Olympus 9mm f8.0 Fisheye Body Cap Lens at Adorama, GetOlympus. In EU at Wex Uk.
Olympus V321200BW000 Macro Converter MCON-P02 (Black) at Amazon,

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