Important: I will continually update this post with new links! Because of the huge traffic expect short blackouts. Just reload if that happens.

Preorders (Click on store name to jump on site):
LX100 at Amazon, Adorama, BHphoto. Europe at Panasonic Germany, WexUK, Panasonic Austria, Panasonic France, Panasonic Italy, Panasonic Spain, Panasonic Netherlands, Panasonic Belgium.
GM5 at Amazon, Adorama, BHphoto. Europe at Panasonic Germany, WexUK, Panasonic Austria, Panasonic France, Panasonic Italy, Panasonic Spain, Panasonic Netherlands, Panasonic Belgium.
GM5 in red at Adorama.
35-100mm at Amazon, Adorama, BHphoto. Europe at Panasonic Germany, Panasonic Austria, Panasonic France, Panasonic Italy, Panasonic Spain, Panasonic Netherlands, Panasonic Belgium.
14mm at Panasonic Germany, Panasonic Austria, Panasonic Spain, Panasonic Netherlands, Panasonic Belgium.

Previews:
LX100: ThePhoBlographer, Dpreview, Photographyblog, ePhotozine, Cnet,
GM5: Dpreview, ThePhoBlographer, Photographyblog, ePhotozine, Cnet, Imaging Resource.
35-100mm: Photographyblog,

Videos:
LX100: Intro by Panasonic, 4k sample, First look at Jessops, Panasonic Germany, BHphoto,
Gm5: Intro by Panasonic,

HOT(!) info:
Fantastic CM1 1 inch smartphone from Panasonic (Engadget and in German at SystemKameraForum)
14mm lens gets updated (Photographyblog)
GH4 firmware coming in October (Dpreview)
FZ1000 firmware also coming (Dpreview)
Panasonic also announced the 30mm f/2.8 (43rumors).
Panasonic Interview at Photographyblog.

Press release:
LX100: Dpreview, SystemKameraForum (German), Lemondedelaphoto (French), Quesabesde (Spanish), Dicahub (Korea), Photoscala (German), DC.watch (Japanese).
GM5: Dpreview, SystemKameraForum (German), Lemondedelaphoto (French), Quesabesde (Spanish), Dicahub (Korea), Photoscala (German), DC.watch (Japanese).
35-100mm: Dpreview, SystemKameraForum (German), Photoscala (German), DC.watch (Japanese).
GH4 firmware update  Dpreview,
FZ1000 firmware update Dpreview,
CM1 at Photoscala (German), Video by Panasonic Germany.
14mm update at Photoscala (German), DC.watch (Japanese).

Poll:

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Reminder: Today new(!) Olympus Preorders:
Silver E-M1 body at Amazon, Adorama, Bhphoto, GetOlympus.
40-150mm f/2.8 PRO lens at Amazon, Adorama, Bhphoto, GetOlympus.
LH-76 lens hood at Adorama, Bhphoto, GetOlympus.
MC-14 1.4x teleconverter at Amazon, Adorama, Bhphoto, GetOlympus.
PRF-ZD62 Z protection filter at Adorama, Bhphoto, GetOlympus.
PRF-ZD72 Z protection filter at Adorama, Bhphoto, GetOlympus.
General links to all new Olympus stuff at Adorama.
ALL new stuff announced at Photokina at Amazon.

Preorders, specs and price info (Click on store name to open the direct product page in a new tab):
Silver E-M1 body at Amazon, Adorama, Bhphoto, GetOlympus. In Europe at Wex UK.
40-150mm f/2.8 PRO lens at Amazon, Adorama, Bhphoto, GetOlympus. In Europe at Wex UK.
LH-76 lens hood at Adorama, Bhphoto, GetOlympus.
MC-14 1.4x teleconverter at Amazon, Adorama, Bhphoto, GetOlympus.
PRF-ZD62 Z protection filter at Adorama, Bhphoto, GetOlympus.
PRF-ZD72 Z protection filter at Adorama, Bhphoto, GetOlympus.
General links to all new Olympus stuff at Adorama.
ALL new stuff announced at Photokina at Amazon.

Reminder: Panasonic will announce the new products at 14:00 (German time) which is 5:00 in San Francisco, 08:00 in NYC and 22:00 in Tokyo

Press releases:
Robin Wong, Full E-M1 firmware update info at 43rumors, Silver E-m1 and fw info at DPreview,  40-150mm at Photoreview, E-M1 at ThePhoBlographer, 40-150mm at ThePhoBlographer, DSLRmagazine (Spanish), 40-150mm lens press at Dpreview, 40-150mm at SystemKameraForum (German), Silver E-M1 and fw at SystemKameraForum (German), E-M1 at OpenPN (French), 40-150mm at OpenPN (Click here), Fotointern (Suisse), Silver E-M1 LeMondeDeLaPhoto (French), 40-150mm LeMondeDeLaPhoto (French),

Image samples:
First image smaples taken with the 40-150mm PRO lens by Pekka Potka.

Note: Firmware 2.0 for the E-M1 is ocming on September 24! No 4K coming with that update. But the weird thing is that I have images of 4K on the E-M1! Will post them tomorrow after all that announcement buzz. Hope Olympus will explain what’s going on after my “leak”. One of the 4K beta testers is upset with Olympus not releasing the 4K fw yet (Nabil Fathi on Twitter).

Poll:

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Images:

Panasonic announced the development of the new 30mm f/2.8 macro lens. Here is the official press text:

Development of the 30mm/F2.8 Digital Interchangeable Macro Lens

Panasonic is announcing the development of a new digital interchangeable lens – the 30mm/F2.8 single focal length macro lens based on the Micro Four Thirds system standard.*1

The new 30mm/F2.8 macro lens enables not only life-size macro photography but also offers further versatile styles of capturing photos, such as landscape photography thanks to a focusing distance of 60mm (35mm camera equivalent). For high precision focusing in macro photography the new lens also supports 240 fps high-speed AF, while integrating optical image stabiliser. It features a sophisticated exterior design in metallic finish for the stylish appearance.

Panasonic is committed to continuous development of imaging products to meet the diverse needs of customers in the expanding Interchangeable Lens camera market.

*1: Details of the product specifications, the date of release and the price are yet to be advised.

･Product image shown above is not final.

･Design and specifications subject to change without notice.

Precision Camera already sows the full Olympus 40-150mm lens details!

Here is the official lens description:

PRO GRADE OPTICS. EVERYDAY PORTABILITY.
The new M.ZUIKO 40-150mm f2.8 PRO is a compact, full-featured zoom featuring premium metal construction and professional-quality lens elements. It’s light in weight and fully sealed for weather protection, delivers super-sharp edge-to-edge image quality, and boasts the world’s first Dual VCM autofocus mechanism. This lens is an excellent complement to your fast primes and 12-40mm f2.8 PRO.

TWO IS BETTER THAN ONE
Smooth, rapid autofocus is a crucial factor in image quality. The 40-150mm f2.8 PRO’s innovative, industry-first Dual VCM (voice coil motor) AF delivers. Separating the focusing mechanism into two lens groups controlled by individual linear drive motors makes AF performance extremely fast and, with no gears involved, nearly friction-free and incredibly quiet.

PROFESSIONAL BUILD QUALITY
We know that serious shooters need the highest quality equipment, so we built the 40-150mm f2.8 PRO zoom accordingly. The premium metal lens body incorporates 16 elements in 10 groups, including Olympus

ZERO-coated HD, ED, EDA and – for the first time in an M.ZUIKO lens – Super EDA glass for significantly reduced chromatic aberration, ghosting and flares.

SPLASHPROOF. DUSTPROOF. FREEZEPROOF.
Sometimes the harshest conditions produce the most dramatic photo opportunities. With 11 separate seals to keep out moisture and dust, the 40-150mm f2.8 PRO is ready to take on the elements. You don’t have to baby this baby!

HEADLINE ABOUT ZOOM RANGE
At less than two pounds and a constant 6.2-inch length (lens movement is internal), the 40-150mm f2.8 PRO combines with OM-D or PEN camera bodies to create a very stable shooting platform. And its fixed f2.8 aperture is bright enough to capture sharp images across the entire zoom range.

ENHANCE YOUR ZOOM.
A 1.4x teleconverter is available for the 40-150mm f2.8 PRO that extends its focal length to a whopping 210mm (35mm equivalent of 420mm) for those really long shots. You can also get a protective filter, lens hood and lens pouch to keep your investment safe.

NO DETAIL SPARED
The bundled lens hood has been marvelously designed to collapse back onto the lens for easy storage. When extended, the locking mechanism will fully support the weight of the lens and camera body.

The two announcements to follow today here on 43rumors are:

1) Olympus at 9:00 (German time) which is 0:00 in San Franciso, 03:00 in NYC and 17:00 in Tokyo
2) Panasonic at 14:00 (German time) which is 5:00 in San Franciso, 08:00 in NYC and 22:00 in Tokyo