Today only: Save 50% on Olympus Four Thirds lenses!

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Today only you save 50% on Olympus Four Thirds lenses if you use the coupon code “ZUIKO50” at checkout on GetOlympus store (Click here).

  • ZUIKO LENS ED 300MM F2.8 for $6,999.99 $3,499.99 with deal
  • ZUIKO LENS ED 14-35MM F2.0 SWD $2,299.99 $1149.99 with deal
  • ZUIKO LENS ED 50-200MM F2.8-3.5 SWD $1,199.99 $599.99
  • ZUIKO LENS 11-22MM F2.8-3.5 $799.99 $399.99
  • ZUIKO LENS ED 50MM F2.0 MACRO 1:2 $499.99 $249.99
  • ZUIKO LENS ED 70-300MM F4.0-5.6 $399.99 $199.99
  • ZUIKO LENS ED 40-150MM F4.0/5.6 $279.99 $139.99

Panasonic-Olympus deals:
 You get a $150 gift card for free with the Panasonic G7 sold by Adorama.
BHphoto is now selling a special GH5 superkit (Click here).
Full special deal pages at BHphoto and GetOlympus.
Full special Panasonic deals page at BHphoto.
Panasonic LX10 is now $50 off at Amazon, Bhphoto and Adorama.

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Panasonic decided to dismantle the camera division and to put it under the umbrella of other business divisions

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Nikkei reports that Panasonic will dismantle six of their divisions. The camera division will be put under the umbrella of other business division to streamline the costs:

The proposal drawn up by Panasonic’s business planning department, based on President Kazuhiro Tsuga’s ideas, calls for reforms to six money-losing businesses.

digital cameras, private branch exchange telephone systems and optical disk drives — will be dismantled. Each will be scaled back and placed under the umbrella of other operations, with headcount to be reduced.

This is an effort to reduce personal and costs. What’s also interesting is that they plan to quite from the semiconductor business. But as reported by Nikkei:

Restructuring is not enough; company needs new growth drivers

And the current Panasonic plan seems to not focus on finding new growth drivers :(

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a bit of everything…

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CP+ Entaniya 360 Fisheye lens

GH5 Sample Footage No. 4; Slow Motion, 1080p @ 180fps (Joseph Linaschke).
Panasonic’s new camera tech can read your heart rate (Cnet).
Oly 7-14 Pro review (Tyson Robichaudphotography)
Year in Review: Our Top Articles of 2016 (Adorama Learning Center)
How Aspect Ratios Affect the Look of Your Pictures (Explora).

Plenty of news on the facebook E-M1II group and the GH5 group.

Vegetable Police: “(Relaxing Ambient Music Video) Shot with the Panasonic G85 and Mitakon 25mm f0.95 lens youtu.be/6u_Sy0Fk2zw“

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Olympus 25mm PRO lens tested at DxO: “one of the highest-scoring MFT-mount lenses we’ve tested”

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DxOmark tested the Olympus 25mm f/1.2 PRO lens and the conclusion is:

At $1199, the Olympus 25mm f/1.2 is not cheap, but you get a lot of lens for your money, with weather-sealed barrel construction, advanced optical construction, and a super-wide f/1.2 maximum aperture. Its excellent light transmission ranks it as one of the highest-scoring MFT-mount lenses we’ve tested on the E-M1 II, only fractionally behind the Panasonic 25mm f/1.4. It achieves a slightly higher overall sharpness score compared to the Panasonic alternative, however, and significantly less geometric distortion, which could be important if you want straight lines not requiring correction in post-production. Performance at the maximum f/1.2 aperture is good, but closing down to f/2 notably improves center resolution and reduces vignetting. For peak performance, consider shooting at f/4 or f/5.6 on the Olympus 25mm f/1.2.

Olympus 25mm f/1.2 PRO lens at [shopcountry 64545].

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Cascable 3.0 Beta Program for Panasonic Photographers

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Many of you may not know the Cascable software which allows you to wirelessly copy photos to your Photos library, Lightroom catalog, or anywhere else on your Mac. Now Cascable launched the 3.0 Beta Program which support Panasonic cameras:

We’re hard at work on Cascable 3.0, which we’re planning to release sometime in Spring 2017. One of the biggest features will be expanded camera support, adding a wide variety of Fujifilm and Panasonic models. Since adding this many cameras is a large undertaking, we’re starting a beta testing program in April that is essentially Cascable 2.x with added camera support. This allows us to focus on camera stability and performance while we work on new features separately.

For more information on what Cascable is, see the Cascable homepage.

To take part in the program, you’ll need iOS 10 installed on your iPad, iPhone (5s/c or higher) or iPod touch, a supported WiFi-enabled camera and a healthy appetite for pushing buttons until stuff breaks. If you have these things, fill out the form below and we’ll consider you for thebBeta program!

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