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Olympus strategy announcement soon: Less DSLR and more Mirrorless.


The Japanese news site Sponichi Annex (translation here) just published story about Olympus:

They report that Olympus will soon announce a new strategy for the digital camera business. And in short they will heavily reduce their investments in DSLR and compact camera development and focus their efforts on Mirrorless products. The exact word used by the Japanese news site is “reduce” investments. How far Olympus will “reduce” the DSLR business has yet to be seen. Olympus also had to lower the earnings forecast. The overall camera sales were down 28% in one year.

It’s really nothing earthshaking. The DSLR lineup have not see a new Four Thirds lens for years now. The only new camera we had in two years was the E-5. And the compact camera market is something shrinking for all camera makers. It will be interesting to see the Olympus report in Spring where they will disclose their general strategy and we may will learn more about the Olympus-Sony development.

via Digicaminfo.

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