First picture of the Olympus E-7 Four Thirds camera!



The German Blog Pen-And-Tell (Click here) posted the picture of the Olympus E-7. The image has been shown at an official Olympus presentation. As I told you before the E-7 has been developed along the E-m1 but then Olympus decided to not launch it anymore. The reason is that Olympus finds the E-m1 good enough for the use of Four Thirds lenses too.

P.S.: Now Amazon UK is also accepting preorders on the E-M1. here is the updated preorder list:

Dedicated page at Amazon.
Olympus E-M1 body at Amazon, Adorama and BHphotoAmazon DE (via DL), Amazon UK (via DL), WexUK, Topshot FI, CameraWorldUK.
Olympus M. Zuiko Digital ED 12-40mm f/2.8 PRO Lens at Amazon, Adorama, BHphoto, AmazonDE (viaDL).
Olympus E-M1 with 12-40mm Lens kit at Amazon DE (via DL), WexUK and CameraWorldUK, Amazon UK (via DL).
Olympus E-M1 with 12-50mm Lens kit at Amazon DE (via DL), WexUK, CameraWorldUK, Amazon UK (via DL).
Olympus EP-13 Eyecup for E-M1 at Adorama and BHphoto.
Olympus HLD-7 Battery Grip for E-M1 at Amazon, Adorama and BHphoto.
Olympus LC-62D Metal Front Lens Cap for 12-40mm at Adorama and BHphoto.
Olympus LH-66 Lens Hood for 12-40mm at Adorama and BHphoto.

  • The Real Stig

    Ha ha, I like the cruelty.

    • Tropical Yeti

      First picture…
      And obviously the last one too… :-(
      I don’t know… DSLRs have served me well for many years…
      I hope M-1 will live to my expectations…

      • DPR has updated their PDAF impressions on the E-M1:

        As it turned out, Richard Butler has overestimated the AF of E-5 and thus judged the E-M1 too harsh.

        • Phred

          Well, he REALLY explains the situation quite thuroughly….MFT lens still focus much faster, apparently….sounds like the 4/3 lenses do quite well though.

          • Olympus will sell Pro M43 lens, not only an E-M1 and not more for all so have FT lens, if the is same AF speed on old FT lens so new M43 Pro will Oly loost very sell of M43 Pro lens of course.
            E-7 look nice, but the is elements from older E-Pro camera in this, but maybe the is only tilt screen so E-M1 have too.

  • DSLR Die

    LOL @ DSLR. Buy E-M1.

  • sds


  • sds

    Darn motherlovers.

  • sds

    E-7 looks pretty cool btw.

    • Phred

      …..looked pretty cool………

  • Yun

    Judge from the photo , the E7 design looks better ( compact ) , should pick it as today’s EM1 .

    • Anonymous

      Beware of the scale ratio: on the pic the mounts look the same despite the fact that you have a FT (bigger) mount on the E7 and a mFT (smaller) one on the E-M1.

  • E7 looks better not the retro hipster look

    • Bacek

      In my neighborhood we say: One like cucumbers and the other one likes farmer’s daughters (in original there is a rhyme in it).

  • lone.samurai

    Let’s hope the em1 delivers for 43 lenses otherwise a mass exodus is on the horizon. If it’s poor at caf then I’ll sell off my 43 lenses and body except perhaps the 50f2 macro and leica 14-150 and buy a dslr that does that job well when I want to enjoy wild life etc…otherwise m43 can do everything else.
    A lot lies on this body and there’s conflicting reports on the net about it’s af capabilities with 43 glass.

    • BLI

      Dpreview originally suggested that the AF of 43 lenses was *slower* on the E-M1 than on the E-5. It now seems like they have changed their opinion: they state that their first claim was based on “memory” of using E-5, not actual comparison. After reusing 43 lenses on the E-5, they tend to suggest equally fast AF for 43 lenses.

      • peevee

        The actual quote: “However, side-by-side use suggests that, while the E-M1 focuses at a similar speed to the E-5 in good light, it is more prone to occasionally slowing down and juddering the lens into focus than the E-5.”

        As expected, every 16th pixel is not good enough for low light.

    • Dave

      Do you realize how FEW of you there are? There can be no “mass exodus”, Mr Drama Queen.

  • Jankoff

    They might reconsider. They should.

  • The mistake was continuing with DSRL.
    E7 should have been developed from the beginning as mirrorless. In 21th century there is no need for mirrors anymore. It only makes the camera fat. OMD series could have been kept as a prosumer toy (what actually is). But you’ll see that sooner or later it will come back.

  • lone.samurai

    As it faces me, the left side with the rip looks okay but that other side looks like it had an accident and lost the side of it’s face. An interesting looking creature indeed.
    I hope they end up releasing it for the die hard 43 fans but I think for financial reasons they won’t and that’s understandable.
    As I stated earlier a lot lies on the em1 and what it can do with 43 glass.

  • MJr

    Well good, the only reason would be nostalgia and that’s not enough. Olympus would only lose time and money.

  • kl

    I’m sorta glad there’s no E7. Moving forward is the key. Also I’d imagine the trolls would have a bigger field day if e7 is real.

  • the study model was already shown in the videos on the olympus site

  • M

    they should produce it…

    • The Real Stig

      No they shouldn’t.

      • Yes Olympus need wait for 24mpx sensor with split colors. ;-)

  • peppone

    I’ve viewed already in this video

    seem to be very nice ergonomically (like the glorius e-1)

    • ….but…..

      …but…it’s 2013?

  • OM-4

    That E-7 might come as a limited JDM anniversary version to close the book on 43.

  • That E-7 looks to have a rather nice design, but the E-M1 can take a wider range of lenses. I’m glad Olympus decided on the ugly one. Must have taken a massive dose of courage.

  • ivo

    would make a lot of people happy to get a E7, but for me i hope the em1 turns out to be a real winner using the older 43 swd lenses…. Might be tempted to sell mine for m43 versions though

  • Rafa

    MASP dial instead the LCD window on an E-7?

  • Nhatz

    E7 looks good I don’t think it will ever be released, Olympus will concentrate on the m4/3 from now on…perhaps a medium format for the future?

    • Cpt

      Or a 40x30mm sensor…

      • Jón

        Yes, and call it Maxi Four Thirds :)

        • Cpt

          I was originally thinking that 4/3 = 1.333, and that any new mount might as well be just that little bit bigger than full frame, for bragging rights!
          Big enough to make a difference over full frame, for reclaiming the imaginary moral high ground a bigger sensor seems to give.
          Therefor a full-frame four thirds would be 48mm x 32mm, but that’s almost medium format. I just want it big enough to put an end to the full frame fetish that some seem to have. 40×30 does the job.
          I like your ‘Maxi Four Thirds’ suggestion.

          • AndersN

            Well, there has been speculation on a “Super 4/3” format, that is 35*26 mm (roughly the same size as the 36*24 mm so called “Full frame”). But why not go further into medium format? A square 36*36 mm? Or a 40*30 mm? Slightly smaller than than the Leica S2 format (45*30) and, maybe, a welcome alternative for the more price sensitive photographers…

  • why cant we have a m43 camera the size of em1 but look like e7? and then just call it e7..

    not everyone like the retro styling of the omd…

    • Anonymous

      I think that with the HLD7 grip, E-M1 is approx. the size of this E7 prototype.
      I wouldn’t call OMD line style “retro” but “classic” :)

      Not that everyone like classic styling either, but I guess there’s ppl that don’t like “artificialy bodybuilded” cameras ;)

  • Anonymoose

    In the meantime, the awesome “best selling camera” is now ranked #8 on Amazon and steadily falling. Give it a week, and it won’t even be in the top 50 any longer.

    • lone.samurai

      Have any idea how many cameras on the market?…that’s overall sales against all cameras and then there is the nirrorless charts and perhaps others.

      • Anonymoose

        I’m perfectly aware of that, unlike many others, but since we’ve had a bombastic “OMG best selling camera ever!” post+comments a day and a half ago, I just thought I’d mention it here as well, after the post went to the second page of the site.

        • Dr Moose

          Whatever you can think, say or do, E-M1 *will* sell.
          Yes, it’s a big pill, but you’ll have to swallow it. ;)

    • C. C.

      For your information many of us preorder from other retailers such as Adorama and B&H. Also, because we can avoid sales tax if we are out of state (Amazon now charges tax).. And some of us are waiting to order the combo E-M1 and 12-40 lens which is not yet available in the US.

    • Anonymous

      It was no 1 one minute ago at Amazon!

  • andrew

    Full Olympus presentation slides can be see here:

  • Enzojz

    you can find this on youtube, since tuesday.

  • ccocu

    i think this E-7 is low-cost camera, not E-5 successor

    • Enzojz

      No, in fact, it looks very similar to the leak E-3 prototype.

  • Jón

    Looks good, a bit of going back to the fantastic E-1 design.

  • Hubertus Bigend

    @Admin, how about a poll: “Would you consider to buy one?”

    I would, especially if the AF was improved, instead of deteriorated, like in the E-M1, when it comes to PDAF.

  • alexander

    MICRO 4/3 or who is who ?!…

  • “I like the cruelty” .

    Think of the throngs pushed into exile, of the Temple devastated and plundered by the Roman armies. 4/3 wives raped before their husbands, grandfathers and grannies weeping while their sons and nephews are carried as slaves into a foreign land – m4/3.

    Salt will be thrown on the ruins of 4/3 so that nothing will grow there anymore, the few remaining lenses hidden among the slaves’ rags, lest those be plundered too…

    Where are ye slaves in chains, once proud millionaires of the 4/3 ilk? :)

    • LOL

    • Anonymous

      Here we go..

      He’s playing the harp in his asylum cell,
      Do you think he can tell heaven from hell,
      Staring at the horizon, memories of past glories, empires fell

      JChin et al can help! I am at work :)

      • “Oh Rome! my country! city of the soul!
        The orphans of the heart must turn to thee,
        Lone mother of dead empires! and control
        In their shut breasts their petty misery. ” (Byron)

        Can’t you weep with dignity the loss of one half baked half fomat :)

        • Anonymous

          In these horrid veils
          Woven in pestilence and war.
          Here is DSLR,
          Bound in chains,
          In the dens of mirrorless.

          (Apologies to William Blake)

    • Paul Latouche

      Ok, that one was funny…

  • Amalric’s Nurse

    I have your shot right here. Let me help me with your straight jacket. Now roll up your sleeve.

    • Anonymous

      …I will open the door to the rubber room…don’t forget the ball gag.

  • Anonymous

    Oly will re-consider and launch E-7… in 15-20 years from now.
    DSLR-alike will be tomorrow’s hype.

    • Maybe E-7 be able to an up grad from E-1 “FT since 2003”. LOL

  • The E-7 mockup looks like a then futuristic mid-’80s design: when Colani meets Giugaro.

  • wLEKIN

    why we need E-7? because E-M1 lack of top LED, and the mode dial make the camera not a professional’s choice. Olympus you just lose the game.

  • lmt7
  • lmt7

    FF Nex will be the ultimate result, or cruelty
    Enoy the ride while it runs..

  • re

    It is completely wrong.Read the original post.

  • Different size of VF between the two cameras was mentioned by Oly as reason for abandoning E-7.

    This is added cruelty, because 4/3 ex-lovers (LOL) believe that VF is what makes the superiority of 4/3, not understanding that EVF will become big at will with resolution above the human eye.

    They are also so peabrained that they don’t get that 0.0029 sec refresh is already above human eye discrimination, not to speak of the option of doubling the refresh rate.

    The tragedy of 4/3 was only in part having their lenses compatible with m4/3, the problem was leaving the OVF. So the most obtuse are now migrating to C&N, not realising that sooner or later those brands too will have to take the road to mirrorless exile – LOL!

    Digital frees imaging and camera making above all imagination. That is what scares them. They are still fettered in film. I consider birders and sport shooters as the most traditionalists, simply because they are the most unimaginative: they really believe that they hold in their small window absolute reality, whereas the hold in fact a v. small slice of it, a peabrained version of it.

    They still have the Audubon prejudice about Nature, a thing you own by reproducing it, the American bourgeois prejudice…

  • claudiod

    Having many 43 lenses, I’d like an E-7 model.

    But why can’t they keep the 43 (instead of m43) and just make it mirrorless?

  • Joan Kethly


  • Jaybee Anne

    Still looks great even before improvisions. Thumbs up :)

    how can i buy followers on instagram

  • I acclimatized to be absolutely fat.

    I hated life-force and didnt lack to go most with friends.

    Again I fondle honestly good! Im busy, and girls be thrilled by me On occasion :)

    [url=]dean be awsum[/url]

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