Nikon, Canon and Panasonic launched new FF mirrorless cameras in the hope to revive their sales. And if you thought Full Frame mirrorless could be the one solution to save the market you were probably wrong.
The latest CIPA data shows that in February we had 35% less system camera shipments compared to last year. So the answer seems to be clear: The Nikon Z, Canon EOS-R and likely not the Panasonic S will have any meaningful impact on this market.
Eventually the market will bottom out but the question is…who will survive this?