JIP may discontinue the low end model and focus on pro MFT gear only

A source told me this:

I have recently been told by a Olympus representative that JIP is most likely to continue developing the PRO segment of their MFT system, and possibly there will be a re-branding without the Olympus name. It is also likely that they will discontinue the volume cameras, such as the E-PL series. Non of this is officially confirmed, but it is said that they are working on a press release that will be released within approximately one month from today.

Makes sense to me….what do you think?

Funny leak: You can already preorder the new Olympus E-M10IV at Amazon Canada

Canadians can already preorder the new Olympus E-M10IV at Amazon Canada. The camera costs $900 and will start shipping out on September 25.

    • 20 MP Live MOS Sensor
    • Always-on connection and background connection via Bluetooth & OI Share Smartphone app
    • Flip-down monitor and dedicated Selfie mode. Selfie mode automatically turns on when monitor is flipped down.
    • In-Body 5-Axis Image Stabilization capable of 4.5 shutter speed steps of compensation.
    • 16 Art Filters (31 types). Includes new Instant Film for a nostalgic feel
    • Product Dimensions: 12.2 x 4.8 x 8.4 cm ; 381 g
    • Shipping Weight: 454 g