Adobe released the new Camera Raw 8.3 and Lightroom 5.3 for Windows (Click here to download) | Mac (Click here to download). It adds RAW support for the new E-m1, Stylus 1 and GM1. And it also adds Camera Matching color profiles (Natural, Muted, Portrait, Vivid) for the following Olympus cameras:

• Olympus E-5
• Olympus E-M1
• Olympus E-M5
• Olympus E-P1
• Olympus E-P2
• Olympus E-P3
• Olympus E-P5
• Olympus E-PL1
• Olympus E-PL1s
• Olympus E-PL2
• Olympus E-PL3
• Olympus E-PL5
• Olympus E-PL6
• Olympus E-PM1
• Olympus E-PM2
• Olympus STYLUS 1
• Olympus XZ-1
• Olympus XZ-2
• Olympus XZ-10

Finally!

Keisuke Honda with the E-M1

A couple of days ago I told you that Panasonic hired famous Japanese actress Haruka Ayase to promote the GM1. Well, it looks like also Olympus has quite some money to spend! They hired Japanese Football Star Keisuke Honda to promote their Olympus E-M1 (Source: DC.watch). There is also a video on youtube showing him talking about the E-M1. But it’s Japanese and I do not understand a word. But can a Football Player really tell us something seriously interesting about the camera? :)

E-M1 Store Links:
Olympus E-M1 body at Amazon, Adorama and BHphoto, Amazon DE (via DL), Amazon UK (via DL), Amazon ES (via DL), WexUK, Topshot FI, CameraWorldUK.
Olympus M. Zuiko Digital ED 12-40mm f/2.8 PRO Lens at Amazon, Adorama, BHphoto, AmazonDE (viaDL), Amazon ES (via DL).
Olympus E-M1 with 12-40mm Lens kit at Amazon DE (via DL), WexUK and CameraWorldUK, Amazon UK (via DL), Amazon ES (via DL).
Olympus E-M1 with 12-50mm Lens kit at Amazon DE (via DL), WexUK, CameraWorldUK, Amazon UK (via DL), Amazon ES (via DL).
Olympus EP-13 Eyecup for E-M1 at Adorama and BHphoto.
Olympus HLD-7 Battery Grip for E-M1 at Amazon, Adorama and BHphoto.
Olympus LC-62D Metal Front Lens Cap for 12-40mm at Adorama and BHphoto.
Olympus LH-66 Lens Hood for 12-40mm at Adorama and BHphoto.

Mr. Yukihiko of Olympus Imaging Development Division has been interviewed by DC.watch (google translation here). I highlighted the key info in the hope google translation tool didn’t fool me as it happens sometimes:

1) Worldwide DSLR+Mirrorless Camera Sales went down by 15%. But Mirrorless alone is till on expansion (Sales are growing for both lens and cameras).
2) The PEN series is not selling as expected in USA and Europe, but the E-M5 sold very well in Europe. (PEN and OMD are selling well in Asian countries).
3) The manager is confident that the E-M1 will sell better in EU and US than previous MFT cameras.
4) Future focus is on premium products (New OMD camera and lenses, and so on).

Note, there was a lot of talk about OMD and absolute zero talk about PEN. Probably Olympus marketing is betting on OMD cameras (and less on PEN’s) to increase their sales in 2014.

CIPA data of cameras shipped by Japanese companies (October 2013)

–

It wasn’t really a secret but now you can see it on a nice graph (Thanks to Personal-View). As you see Asian countries are rapidly switching from DSLR to Mirrorless cameras. Europe’s mirrorless market is also slowly growing. But it’s in North America where Mirrorless cameras still cannot come closer to DSLR sales. Hard to say for me why it is so. Wrong marketing, different culture., or something else…you guess :)

Unlike the GF series Panasonic is investing a lot of marketing money on the new GM1 “philosophy”. At least in Japan Panasonic invested a lot to change their image and with the Gm1 release they also launched a new website: http://lumixgm.tumblr.com. The famous Japanese actress Haruka Ayase is sponsoring the GM events (http://panasonic.jp/dc/gm1/event/). This is just to make you understand that like the GH series the GM could mark the beginning of a new much bigger vision on high quality “miniature” mirrorless cameras.

GM1 preorder list:
In US at Amazon, Adorama, BHphoto.
In Europe at Amazon Germany, Wex Germany, Amazon UK, Fotohanskeuzekamp, Cyberphoto Sweden and Wex UK.

It’s Sunday morning here in Eruope and if you want something new to play with click over at the new Olympus E-M1 and Lens Matcher simulation: http://cameras.olympus.com/en-us/omd/lenses.

For German readers: 200 Euro off on the E-M5 kit (See dealsrunner).

P.S.: play with that one too: http://guesstheformat.com/photo

The Sony-Olympus partnership makes it possible for Olympus to joint the FF world. While I don’t know if this will happen (and if it makes sense at all) the people on the web is already starting to dream their Olympus FF cameras. So here is the first Olympus E-7F designed by one of our 43rumors readers. Feel free to send me your Olympus FF designs if you want them to be posted here!