This is the official Panasonic statement about their camera business plans

Last week Nikkei stated that Panasonic was moving the camera business under a new umbrella division. The problem with that report was that they used the word “dismantle” whcih could have been interpreted as they would somehow reduce their camera business. But I am glad to read that Panasonic just released that official statement:

‘The recent article featured on the Nikkei regarding Panasonic’s Imaging business was not announced by Panasonic and refers to a change in our internal organizational structure.
Integrating all consumer electronics divisions, our consumer Digital Imaging business will move under Panasonic Appliances Company and is not being dismantled.
The aim of this change is to further deepen our relationships with customers, strengthen our product capabilities, and continue to firmly develop and promote our business.’

via Dpreview

This is a first: GH5 RAP(!!!) presentation


Take 5 GH5 Freestylin’ outtake with Gramski

Well that’s surely original! A RAP song for the GH5 :)

Check the GH5 in Stock status at [shopcountry 65368]. And here are a few new videos:


Image Quality in Good Light


Best 4K Camera of 2017 – Panasonic GH5 Unboxing & First Look

Weekly 43rumors readers pictures roundup…


Andreas-Joachim Lins‎
Olympus PEN-F // M.Zuiko 12-40mm @20mm // F9.0 // 1/200s // ISO 80
www.andreas-joachim-lins.de

1) You can share your pics by using posting on our 43rumors Facebook page (Click here).
2) All 43rumors readers pictures can be seen here: facebook.com/43rumors/photos. Like the pictures you like and chat with the authors if you want to know how they took the shot!
3) The most liked pictures and some pics selected by myself will be posted weekly on 43rumors

This is the weekly selection:

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Panasonic decided to dismantle the camera division and to put it under the umbrella of other business divisions

Nikkei reports that Panasonic will dismantle six of their divisions. The camera division will be put under the umbrella of other business division to streamline the costs:

The proposal drawn up by Panasonic’s business planning department, based on President Kazuhiro Tsuga’s ideas, calls for reforms to six money-losing businesses.

digital cameras, private branch exchange telephone systems and optical disk drives — will be dismantled. Each will be scaled back and placed under the umbrella of other operations, with headcount to be reduced.

This is an effort to reduce personal and costs. What’s also interesting is that they plan to quite from the semiconductor business. But as reported by Nikkei:

Restructuring is not enough; company needs new growth drivers

And the current Panasonic plan seems to not focus on finding new growth drivers :(