Panasonic officially announced the new L-mount partnership!

It’s official folks! The new l-mount.com website went live! There are some lens roamdap news from leica and other stuff that’s coming soon. But that will be covered on L-rumors.com.

Press text:

The L-Mount Alliance: a strategic cooperation between Leica Camera, Panasonic and Sigma

Cologne, 25 September 2018. At the company’s press conference prior to the opening of photokina 2018, Leica Camera AG, Panasonic and Sigma announced a strategic partnership. The ‘L-Mount Alliance’ is a previously unparalleled form of collaboration that will particularly benefit the customers of all three partners. The collaboration enables Panasonic and Sigma to make use of the L-Mount standard developed by Leica for their own developments and to offer both cameras and lenses utilising this lens mount. As a joint effort of all three partners, this alliance will increase the importance of the L-Mount technology to the world of photography even further.

Due to their numerous interchangeable components, system cameras are extremely versatile and can be individually configured for a wide range of photographic needs. Here, the bayonet is the most important interface, because the lens makes a decisive contribution to imaging performance and, in turn, to the quality of the final results. Thanks to the strategic partnership between Leica, Panasonic and Sigma, customers will be able to choose from a much wider selection of cameras and lenses without having to limit themselves to a particular brand, as all three brands will share the same proprietary bayonet mount.

Dr. Andreas Kaufmann, Chairman of the Supervisory Board of Leica Camera AG and majority shareholder: “For photographers, the ability to choose from a wide range of lenses for their system of preference is extremely important. Especially in the strongly growing market for mirrorless system cameras, users seek increasingly greater product diversity to fulfil a wide range of different photographic needs. We have therefore decided to work together with prominent partners in the photographic segment as an immediate response to these needs. Our long-established partnership with Panasonic is a collaboration based on mutual trust, and the company’s expertise in the area of electronics is unquestioned. Sigma is also a highly respected company that has become firmly established especially in the areas of optical design and lens manufacturing and is able to perfectly complement our existing portfolio of L- Mount products. We are convinced that we and our partners can realise mutual and sustainable growth for all our products.”

Mr. Tetsuro Homma, Senior Managing Executive Officer, Panasonic Corporation: “Panasonic has always focused on revolutionising the camera sector to make the lives of photo enthusiasts easier, more sophisticated and more enjoyable. Our longstanding partnership with Leica has brought many high-performance and high-quality digital cameras to the market; fusing Leica’s superior optical technology with Panasonic’s digital technologies. Our partnership has enabled us to accelerate the development of excellent digital camera products, and the L-Mount alliance with Leica and Sigma is a great example of such acceleration. This is an alliance of growing players, which will make a fundamental difference to the future of the imaging industry. We have always been a challenger, bringing innovation to the industry under the slogan of “Changing Photography” to meet the high expectations of professionals. Our partnership with Leica and Sigma will create additional business opportunities for our businesses, but more importantly will advance our customers’ joy of photography.”

Mr. Kazuto Yamaki, Chief Executive Officer, SIGMA Corporation: “As cameras evolved into digital and mirrorless, requirements from users and systems introduced by each brands diversified. Currently, there are overwhelming choices for users, but in terms of extensibility and possibility, the system truly meets user’s needs is not yet available. SIGMA is joining this alliance to develop mirrorless cameras benefiting from a short flange back. As SIGMA strives to develop high performance, high quality and innovative products, this alliance will strengthen the level of completion and the extensibility of our camera system and provide greater user benefits. Leica is a magnificent company that has been contributing to photographic cultures for more than 100 years, and Panasonic is leading the industry by developing reliable technologies across various fields. Together with SIGMA’s unique, high performance and high quality products, the L-Mount will evolve as an extremely attractive system for users.”

About the L-Mount

The L-Mount was developed by Leica Camera under the proviso of providing customers with a future-proof, flexible, robust and precise bayonet mount that would fulfil even the most demanding photographic needs. Since its initial appearance in 2014 within the Leica T, development of the L-Mount was continued by Leica as well as by its strategic partners, which led to significant improvements and therefore an effectively new and more polished L- Mount technology.

To ensure maximum product diversity, the diameter of 51.6 millimetres was chosen to make the L-Mount suitable for use not only with full-frame cameras, but also on cameras with APS- C sensors. The short register of only 20 millimetres enables a short distance between the lens and the sensor, which in turn enables considerably more compact construction – which is particularly helpful for developments in the wide-angle lens segment. To ensure resistance to even the most extreme stresses, and to guarantee customers maximum reliability in many years in intensive use, the camera bayonets are manufactured from wear-resistant stainless steel and with four flange segments that prevent canting and ensure particularly secure and precisely positioned lens attachment. The standardised L-Mount contact strip ensures trouble-free communication between the electronic components of the lens and the camera – including the possibility of installing future firmware updates for lenses to react to technological advances and exploit the full performance potentials of the lens.

The lens mount is currently used in the Leica SL full-frame camera system and the Leica CL, TL2 and TL APS-C camera models. All lenses made for the various different systems can be used on all cameras without adapters and without any functional limitations – this illustrates only one of the numerous benefits the common bayonet brings for customers. In the near future, not only Leica Camera AG, but also Panasonic and Sigma will be announcing further products that use the common standard.

You can join the new L Full Frame Facebook group if you plan to buy this camera. There you can discuss all features and tests once it’s released!

To readers: While I am working to get some early specs I kindly invite you to stay tuned on L-rumors by subscribing here:
RSS feed: http://www.L-rumors.com/feed/
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Follow the Panasonic live stream here or on L-rumors.com!

At 12:30 Berlin time click the play button above to watch the live stream from the Panasonic conference! Are you excited? :)

You can join the new L Full Frame Facebook group if you plan to buy this camera. There you can discuss all features and tests once it’s released!

To readers: While I am working to get some early specs I kindly invite you to stay tuned on L-rumors by subscribing here:
RSS feed: http://www.L-rumors.com/feed/
Facebook: https://www.facebook.com/L-rumors-266550040642592/
Twitter: https://twitter.com/Lrumors1

a bit of everything…


Industar 50-2 F3.5 50mm lens review – 15$ tiny Soviet lens

Creating Better Portraits with Joe Edelman (GetOlympus).
Insta360 Pro 2 Spherical VR Camera (Personal View).
12 Recommended Travel Tripods (Explora).

Prem:I just wanted to share my travel film I made while I visited Japan earlier this year. I shot all 3 videos using the Panasonic GH5 with Leica 8-18mm, Voigtlander 25mm and Sigma 18-35mm lenses. Mostly handheld but I did use the Zhiyun Crane v2 for some shots. I have been an avid reader and follower of the website since GH4 was released. Excited to be part of this community.

Cherry Blossom Festival – https://www.youtube.com/watch?v=TwbaVzFymNY

Share your best pictures on our new Instagram MicroFourThirdsGallery.

Plenty of news on the facebook E-M1II group, Panasonic FF and the GH5 group.

Weekly 43rumors readers pictures roundup…


Karsten Gieselmann‎
Swimming in liquid gold
E-M5MII, M.Zuiko 40-150mm F2.8 + MC-14
https://www.flickr.com/photos/karstengieselmann/43351434025/
#microfourthirdsgallery

1) To submit your picture for the weekly readers roundup post you can choose one of the following two options:
Instagram: Follow @microfourthirdsgallery and tag us on your picture to give us the permission to repost your image on the instagram gallery and on 43rumors (we will credit you)
Facebook: Submit your picture on our group: facebook.com/groups/microft. Please add the hashtag “#microfourthirdsgallery ” to grant the permission for reposting on 43rumors. Without the hashtag we will not add your picture!

2) Like and comment the pictures from other readers here: instagram.com/microfourthirdsgallery and facebook.com/groups/microft
3) A selection of most liked pictures by the community and by me 43rumors admin will be posted weekly on 43rumors.

Note: When sending a pic feel free to also add a link to your site to promote yourself! And please do share one single picture per week only. Do not spam :)

This is the weekly selection:

Read more

Venusoptics will shows these three new MFT lenses at Photokina: 17mm f/1.8, 12mm f/1.8 and 4mm f/2.8!

Well, Venusoptics is going to make us very happy at Photokina! These are the specs of the three new MFT lenses:

Laowa 17mm f/1.8 MFT

Laowa 17mm f/1.8 is a new compact, standard prime designed for Micro Four Thirds cameras and it gives a 35mm-equivalent field of view. The lens houses 9 elements in 7 groups and have a 5-blade aperture for the best sunstar rendering. The lens is extremely compact and lightweight, weighs only 160g (0.36lbs) and is 5cm (2”) long. A 46cm filter thread is included and the 15cm minimal focus distance make it a perfect lens for videography.

Laowa 12mm f/1.8 MFT

Laowa 12mm f/1.8 is a new compact, wide-angle prime for Micro Four Thirds cameras and it gives a 24mm-equivalent field of view. The ultra-fast f/1.8 aperture allows photographers to take astro photos with ease. The lens houses 13 elements in 10 groups and a 5-blade aperture. The lens can focus as close as 14cm (5.5”) and takes 46mm screw-in filters which gives extra convenience to videographers. It weighs only 165g (0.4 lbs) and its 5cm long (2”).

Laowa 4mm f/2.8 Fisheye MFT

Featuring a 210° angle of view, this lens delivers unique circular fisheye field of view on Micro four thirds cameras. The ultra-wide angle view allows photographers to create 360° panorama with ease. Despite the unique & ultra-wide perspective, the lens only weighs 0.3 pounds (135g).

a bit of everything…


Panasonic G9 Long Term Review w/ Leica Lenses

Olympus 17mm 1 8 Long Term Review. Is It Still Worth It? (Kim Cruz)
Worlds First Smartphone Photography Bags by Cosyspeed.
Vintage portraits at Sandford lido (Olympus ImageSpace).
Boya New Microphones for Smartphones (Personal View).
Hard Drives on the Go: Portable Solutions for Traveling Producers (Explora).

Share your best pictures on our new Instagram MicroFourThirdsGallery.

Plenty of news on the facebook E-M1II group, Panasonic FF and the GH5 group.