2019 market share anlaysis: Panasonic claims 5th postion at Olympus cost

According to the newly published Nikkei data Panasonic has now surpassed Olympus and now holds 4.7% of the market share. Olympus is now on the sixth position (not mentioned on the graph on top).

The top five digital camera companies had a 93.7% share in 2019. Camera sales dropped down to 14.83 million units (-22.4%). Those are the market shares:

-Canon 45.4% (+2.4)
-Sony 20.2% (+0.9)
-Nikon 18.6% (-1.6)
-Fujifilm Holdings 4.7% (-0.4)
-Panasonic 4.7% (0.0)

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via DigicameInfo

Nikkei grim view about the mirrorless future: “Olympus exit foreshadows a Japan camera sector shake-up”

Nikkei is picturing a dark future for the camera makers:

With the market shrinking at such speed, companies are at great risk of falling into a fixed-costs crisis. Some analysts believe the entire industry will collapse unless companies undertake major reforms, like splitting design and development from manufacturing, and consolidating production.
The impact of Olympus’ decision to quit the camera business and discard 84 years’ worth of experience, may spread.

Interesting they do NOT mention Sony or Fuji being at risk: The brand names they make are Nikon, Canon, Pentax…

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