OM Digital has announced the new Four Thirds website

You can now see the new Four Thirds website at www.four-thirds.org/en/

Here is the press text:

Tokyo, Japan, April 2, 2021 – OM Digital Solutions Corporation1 and Panasonic Corporation2 co- released the Micro Four Thirds System standard in 2008, and promoted its adoption throughout the camera industry. The Four Thirds System Forum Secretarial Office3, which operates and manages this standard, proudly announced today that the official Micro Four Thirds website (https://www.four-thirds.org/en/) has been redesigned to coincide with Four Thirds Day, April 3, 2021. The redesigned site uses the latest technology to enhance the overall user experience. It is equipped with a search function for Micro Four Thirds products, making the website easier for customers to use, and offers mobile-friendly compatibility for responsive viewing of images and content that render beautifully, across all popular devices, such as PCs, tablets and smartphones.

As a shared standard, Micro Four Thirds has facilitated the development of a diverse range of lineups and systems that transcend the boundaries of manufacturers, expanding the potential for enjoyment and application of images, and is currently supported by 56 companies, including companies focusing on BtoB operations. Offering high image quality, our compact, lightweight systems have won support from many customers, and in 2020 became the best-selling4 lens by mount in the Japanese interchangeable lens camera market. Through this website, we will provide content such as product information and convey the merits of Micro Four Thirds to more customers, continuing to promote the Micro Four Thirds System standard.43rumors

Major points of update

  1. Easy-to-view appearance compatible with a variety of devicesA responsive web design has been adopted. This optimizes the display of content in response to the screen size of the device used, such as smartphones or tablets, resulting in design that is easy to view and use.
  2. Search function for Micro Four Thirds products addedA search function has been added that allows users to find equipment that meets their needs from among a wide range of products from participating companies, without being constrained by the limits of any particular manufacturer. This function also features direct links to the websites of each company so that users can obtain more detailed information with ease.

OM Digital and Panasonic share thoughts about the future. OM Digital says there will be “something” worth the wait

On today’s big MFT youtube event both Panasonic and OM Digital shared their thoughts about the future of the system. Here are some key info:

OM Digital:

  • We’ve tried designing an f/1.0 lens, but it’s hard to deal with the autofocus system.
  • We are developing a new kind of product family
  • There will be a product something worth the wait
  • PEN-F didn’t sell well…but a successor isn’t excluded yet
  • We will not go into the Full Frame market
  • We will not join the L-mount system

Panasonic:

  • We are developing both MFT cameras and lenses
  • Lenses with 800+ range are being discussed internally

Fool’s day news :)

Above is the first Olympus FF camera made by David D. And there will be more fake news today :)

Just drop me a message if you find more fool’s jokes and I will add them on this post. Thanks!

–

a bit of everything…


Pergear 25mm f/1.8 MFT review

Poll: Would Lumix and OMDS make more money sharing more protocol with one another? (Dpreview Forum).
Making the Most of Available Light for Portraits (Explora).
„Landschafts- und Weitwinkel Fotografie“ mit Adrian Rohnfelder – Oly-Forum Stammtisch
Looking at the Panasonic Lumix GM5 and GX85 with some G100 thoughts in 2021. (Fhutoworks).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

Panasonic Interview at Dpreview: ‘We will strengthen both full frame and M43’

Dpreview interviewed Yosuke Yamane, director of Panasonic’s Imaging Division. About the MFT future he says:

We will strengthen our product lineup in both full-frame and Micro Four Thirds in order to support all shooting opportunities for creators. We have full-frame for creators who want more power to capture images and videos with a shallow depth of field, and M43 for creators who want compactness, light weight, mobility, and an adequate depth of field. The product group consists of two systems with different characteristics, which supports various shooting scenes and demonstrates the creator’s imagination.

Last year, we introduced the Lumix DC-S5, which has a compact and lightweight body and high performance in both still images and videos. On the other hand, in M43, in addition to the GH5, GH5S, and G9 we introduced the Lumix DC-G100, which is highly portable and allows you to enjoy vlogging, and the box-style camera the Lumix DC-BGH1, which increases flexibility in video production and has excellent video performance and customizability. M43 has a wide range of uses, and many creators have high expectations for new M43 products. We will continue to strengthen the lineup from this year onwards.

About the future MFT lenses:

in the future, we are planning to develop more lenses that meet the needs of creators regardless of whether they shoot M43 or full-frame.

FF versus MFT:

Compared to full-frame sensors, M43 sensors are easier to read out quickly, and they consume less power. This is one of the reasons why we have been able to keep our video features one step ahead. The higher the speed, the better the high-speed shooting performance, the less rolling shutter distortion, and the more potential for autofocus performance improvements. We would like to take advantage of [the potential for higher-speed sensor readout in M43] and continue to take advantage of the unique features of M43 to create attractive products that will please our end users.

**This post contains affiliate links and I will be compensated if you make a purchase after clicking through my links.

As an Amazon Associate I earn from qualifying purchases