OM System talks with Wildlife Photographer Andy Rouse

5 Reasons I LOVE Micro 4/3 Camera Systems

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
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Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

CameraBeta published those two images and the following info about the new Yongnuo 12-35mm f/2.8-4 MFT autofocus lens:

Specs:

• 12-35mm F2.8-4
• for Micro Four Thirds
• 318g
• inner zoom
• inner focus
• Minimum focus distance 0.25m (previous information)
• 12-31mm has a minimum focusing distance of 13mm, 32-35mm has a minimum focusing distance of 50cm

CameraBeta had the opportunity to speak with YONGNUO’s R&D staff about this lens and they told:

• Designing a zoom lens is difficult.
• Zoom lens manufacturing requires stricter precision, and even the slightest deviation can lead to deterioration in image quality.
• Coating is also important as it also affects backlight resistance.
• The 12-31mm has a minimum focusing distance of 13mm, and the 32-35mm has a minimum focusing distance of 50cm.
• Correcting distortion was difficult, but it is corrected by the body.

via Asobinet

FULL LUMIX GH5/GH6 Lens Setup 2022

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Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.

Magrota launched the worl’s lightest full-function magnetic Filters on Kickstarter (Click here). This is how it works:

Thierry Bourque (image by Phototrend).

Thierry Bourque is product specialist and training manager at OM Digital Solutions. Phototrend had a chat with him and here are some highlights:

• He explained why OM System was not at this years Salon de la Photo show in Paris: “Today, we are very oriented towards wildlife, nature and landscape photography and we believe that the Salon de la Photo is less representative of this type of photographer.“
• We want to “focus less on technical performance. Our challenge is also to show that the compactness and lightness of a camera are also advantages, that this is not done at the expense of image quality.“
• OM System will stick to MFT format: “We are convinced that the micro 4/3 is the best compromise between quality, compactness and lightness that a camera must offer today. Unfortunately, I think that if many people have turned away from photography it is also because of this: the camera has become too bulky for them, and becomes a burden – literally and figuratively. I think this has been a brake in the development of digital photography. Today, we need to offer more compact and lightweight solutions. It’s another approach, and I don’t think it’s a bad idea.“
• Smartphones cannot compete with real system cameras: “For example, today I don’t see a smartphone capable of taking animal photos. When we talk about case, we also talk about system. Smartphones cannot compete with the optics that can be put on a camera. I’m not saying in 20 or 30 years. But today, photo optics will always be better than optics on a smartphone.“
• “The advantage of OM System is that we only do photography, whereas Olympus also did medical, industrial, microscopy and was involved in diversified activities. It was therefore complicated to get out of the game in photography at Olympus when you know that the activity did not even represent 20% of turnover. Olympus also used photographic optical research and development for microscopes and endoscopes. Now it’s 100% photo: it allows us to work more precisely and faster. Again, without criticizing the story with Olympus. It’s a different way of working, with greater responsiveness and better adaptation to the market and demand.“

Super Fun With Olympus 17mm F2.8 Lens!

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
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Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.