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OM System (Olympus) 150-400mm F4.5 TC1.25x IS PRO Long-Term Review : The Best Wildlife Lens?

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Are Micro Four Thirds cameras underrated for wildlife photography? (Ryan Kessler).
I paid only €50 for this lens (Gav).
Portrait Lighting Unlocked (Explora)
How to Avoid Heat Distortion in Your Photography (42West)

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
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OM Digital’s Struggle: Rising Sales, Deeper Losses

OM Digital to remain in the red in 2024: sales ¥36.6 billion, operating profit −¥1.2 billion

2025.08.30 · Source: Nikkei Financial Quarterly Report “Industry Map 2026”

According to figures in Industry Map 2026, OM Digital’s operating profit for 2024 is expected to be negative, reversing the recent improving trend and extending the company’s post-spinoff deficit.

OM Digital Results (2024)

Sales ¥36.6 billion
Operating profit −¥1.2 billion
Mirrorless cameras 130,000 units
Compact cameras 50,000 units

Note: Sales increased versus 2023, but operating profit deteriorated, keeping OM Digital in the red.

Trend (2021–2023) — “Industry Map” prior edition

Year Sales Operating profit
2023 ¥29.2 billion −¥0.21 billion
2022 ¥28.2 billion −¥0.64 billion
2021 ¥21.9 billion −¥1.8 billion

What might be behind the 2024 deterioration?

  • Higher input and logistics costs outpacing price/mix improvements.
  • Increased marketing and sales-promotion spend to defend share.
  • Up-front R&D/product investments that have not yet translated into revenue.

Many camera and lens makers have posted healthier results in recent years, suggesting OM Digital’s challenges may be structural or timing-related rather than industry-wide. Continued sales growth and disciplined cost control will be key if the company is to return to operating profitability.

Figures for 2024 are expectations cited from Nikkei’s Industry Map 2026; final reported results may differ.

via DClife

a bit of everything…


The Best Micro Four Thirds Camera in 2025…

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Panasonic Lumix G100 Review (Gary W).
How to pair your wireless remote control to your camera (Emilie Talpin).
Photo Industry Recap Summer 2025 (42West)
The Best Monitors for Video Podcast Editing (Explora)
Are gray filters now unnecessary? (Naturfotografie Kruse)

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
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Global Camera Shipments 2024: Panasonic Gains, OM Digital Slips

The Nikkei Industry Map 2026 has revealed the 2024 camera market share by units for each manufacturer.

  1. Canon: 3.53 million units (43.2%)
  2. Sony: 2.33 million units (28.5%)
  3. Nikon: 960,000 units (11.7%)
  4. Fujifilm: 740,000 units (9.0%)
  5. Panasonic: 280,000 units (3.4%)
  6. OM Digital: 160,000 units (1.9%)
  7. Ricoh Imaging: 70,000 units (0.8%)

In 2023 the numbers were as following:

  1. Canon: 3.34 million units (46.5%)
  2. Sony: 2 million units (27.9%)
  3. Nikon: 810,000 units (11.3%)
  4. Fujifilm: 430,000 units (6.0%)
  5. Panasonic: 260,000 units (3.6%)
  6. OM Digital: 180,000 units (2.5%)
  7. Ricoh Imaging: 60,000 units (0.8%)

Basically all manufacturers except OM Digital managed to increase the numbers of cameras sold. In general global shipments of digital cameras in 2024 were up for the first time in seven years.

via DClife

a bit of everything…


Why This $1,999 Camera Beats Every $5,000 Flagship

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Should OM Digital Solutions Abandon E-M10 Series Camera? (Robin Wong).
LUMIX Live: Let’s Chat
How to Record a Video Podcast (Complete Guide) (Explora).
How to Prepare for an International Trip as a Creator (42West).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
I kindly invite you all to follow me on Youtube, Instagram, Threads for more broader camera talk.