New OM Digital interview: “our current task is to create a brand for the next 10, 20 or even 50 years”
The french website Phototrend had a chat with Kazuhiro Togashi , Vice President of Product Planning and Brand Strategy at OM Digital Solutions. A couple of interesting statements:
The goal:
I truly believe that our current task is to create a brand for the next 10, 20 or even 50 years.
The financial status:
Our turnover and operating income are up to our expectations.
About the next telephoto lens on the roadmap:
Development of other telephoto lenses is also underway, but we cannot give you any further details at this time.
About paid firmware updates:
this option could be considered in the future for adding new features.
About computational photography:
We also believe that computational photography can contribute to the creation of new works of art and to broadening the scope of expression of photographers. Using a GND filter with live preview and image post-processing, the OM-1 Mark II produces works of art that will exceed photographers’ expectations. Computational photography plays an important role for us because it embodies a core value of our system: the ability to create works of art beyond the imagination of the photographer. Therefore, we are committed to strengthening our efforts in the development of computational photography.
About software development:
Some of the imaging technologies are developed in-house. However, for some features related to computational photography, we need to collaborate with other companies.