December 20, 2011
Posted in news

Why I believe the Olympus new “semitransparent viewfinder” will be the surprise of the year…2012.


We are close to a new year that I am sure will bring us many more innovations and cameras than the finishing 2011. And you already know most of what’s coming. Nikon will release their new FF cameras which as usual will bring a bit better image quality, a bit more features a bit more of everything. We can expect the same “slow advance” approach from Canon. Fuji is going to introduce a revolutionary new sensor made by organic materials that can surpass the quality of any other FF sensor. Sony will very likely introduce a fullframe NEX-9 camera and sensors with more Megapixels (there is already a working 100 Megapixel sensor prototype). Pentax plans to make both a fullframe and a medium format mirrorless camera. Panasonic will bring global shutter, and a new GH3 with top video quality.

But there is one technology that will probably be the ONE BIG THING of the year 2012. It’s the upcoming new Olympus viewfinder technology. I explain you my reasons:

I am pretty convinced (like many others) that mirrorless is the future. But there is one thing I really cannot fell in love with. It’s the electronic viewfinder. While I understand the advantages of such technology (What you see is what you get in terms of framing, depth of field and so on) I still think it will always miss that “special close to reality feeling” I have when I look through an optical viewfinder of a real rangefinder or DSLR camera. I prefer the use of the 3 inch LCD any time over the external viewfinder from my Olympus E-P2. And it’s not because of the poor quality. I also used the super high resolution viewfinder from the NEX-5n. It’s a bit better but it doesn’t change anything to the missing “reality feeling” I am looking for. It’s an unnatural process to look at a digital screen with a linear pattern of pixels that is placed at a couple of millimeters from your eye. It’s completely a different experience to look at the  direct stream of light coming from the real subject in the distance. And I believe that’s the real big gap between the current mirrorless cameras and the classic DSLR (or rangefinder) cameras. Neither a 100 megapixels sensor nor a super OLED technology can replace the ONE thing I need.

The Fuji X100 hybrid viewfinder has been the first camera that made step in the direction I want. But it has on big limitation (it doesn’t work with interchangeable lenses). I know the new LX cameras from Fuji will use an optical (non-hybrid!) viewfinder. That sounds damn intriguing but what I heard about Olympus technology sounds far more advanced! It’s a sort of “semitransparent viewfinder“. You will have all the possible advantages. The optical “feeling” and when needed the digital “perfection”. Plus it works on a camera that can take interchangeable lenses. I still don’t know the details of the viewfinder. I only heard about a prototype having an invisible OLED layer on the optical viewfinder. I hope some of my sources can help me to figure out how it works. But all I know is that the camera is coming soon.

So dear Olympus, let others run the Megapixel race, the super fake perfectly boring specs war. What I need is to feel photography, to feel a camera that stays well in my hands, to feel a camera that brings me emotionally as close as possible to the moment I intend to capture. If Olympus will make that camera my little savings will be spent for them. No matter how many Megapixels the camera has.

P.S.: Thanks for all the positive energy you gave me today with your comments on my previous post. It really gave me the kick to write that post about the Olympus viewfinder!

P.P.S.: My favorite camera is still the Mamiya 7 (Click here to see it on eBay). An absolutely non(!) perfect camera that makes me take superb pictures!



December 20, 2011
Posted in news

About me, about 43rumors, About life and Christmas


I long thought if I should write this or not. But there is no way around than be direct with you and tell you something personal.
No matter if you like 43rumors or not, no matter how many mistakes I may make or not, I am giving 100% of myself behind that website. I spend my time while I have breaks during my regular work, I spend my time while I am travelling around the world like I did in the last six months. I am the only one working on it, and I somehow managed to post daily news (even if it meant to work deep into the night). And looking back, I realize I am always on the extreme limit of my forces. As long as I am full of energy this hasn’t been a problem.

But recently I had some bad news in my life. I am going through tuff times since months (UPDATE: I am not ill, it’s something else). I guess you all understand what that means. These are the times when you fight against something that looks like you cannot beat. It’s amazing how life is so much bigger than our actions, hopes and fears. And in these last days I am feeling like I need to rest, slow down a bit. And that’s why I am writing this post. I cannot cheat on my energy and on my readers, I ask you to be patient if for the reason I mentioned to you I will be late in answer your emails, if I will not post 3-4 news per day as usual. I really need to take a deep breathe.

It may sounds like I am bit hopeless but I am not. For some reasons this is a healthy time. Sometimes life reminds you how stupid our thoughts, philosophy, and daily lies are. Life can be so tremendously honest and hit you with a big kick in the ass when you absolutely do not expect it. I am going damn close to what I am, more simple and with less waste of thoughts and actions.

And to end this post, I wish you that for Christmas: Don’t fear life, don’t lie to yourself, don’t waste time. Face the deepest and simplest part of your life, it may scares at the beginning, but once you are there you will feel much better than you think!

Merry Christmas

P:S.: A special thanks goes to the guys that created this: Thanks for the awesome experience!

P.P.S.: Wrote that post at 3.46 in the morning. Don’t care about my terrible English ok? 😉

December 19, 2011
Posted in Rumors

Will Panasonic never make a PRO camera system?


Our reader Fabrys found that interesting interview with on a french blog with a guy from Panasonic France manager (Luc Saint-Elie). He says that Panasonic will never make a PRO camera system. Why? He answered that pros and experts camera system do require a different customer service infrastructure.

Although Panasonic has a broadcast video segment it looks like they will not start a new pro photo adventure. I don’t know if this really matters for you 43rumors reader…

Would you suggest Panasonic to create a PRO photo system?

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December 19, 2011
Posted in Rumors

A close look to the revolutionary Olympus Micro Four Thrids camera that is coming soon!


That news surprised me on Saturday. I worked the full weekend and I had no time to analyze interview until now. Thanks to our readers we can now get a bit into the detail of the japanese interview with Olympus Manager Mr. Ogawa made by Impressjapan (Click here to download the pdf of the magazine).

First important news: Olympus is working on a mirrorless camera with emphasis on the viewfinder.
Ogama also said the new mirrorless will have an “epoch-making” viewfinder and that they will announce it soon!!! So this sounds definitely more advanced than any current solution from Sony (OLED viewfinder) or Fuji (hybrid viewfinder). Ogawa recognizes that electronic viewfinder have a huge advantages (framing, easier to magnify, easier to focus) but he also recognizes that people misses the “feeling” of optical viewfinders. He doesn’t unveil the “big secret” but he says: “All I can say is, when you look through the viewfinder, you’ll understand….”.

Second important news: It’s different than current NEX’s and it will be announced soon.
The first news is that it will have a viewfinder but…this can either mean that they will do a DSLR alike camera or a rangefinder alike camera. MR. Ogawa said it’s different than current NEX cameras. That includes the NEX-7. So does it have a classic “DSLR” design? The next series will represent a new stage in the mirrorless camera, but it will be fully compatible with the PEN series. It will be a camera that you want to hold in your hands all the time. The interviewer asked him if it is different not just from current Olympus mirrorless cameras, but from mirrorless cameras in general and Mr. Ogawa’s answer was…YES :)

Pretty exciting or not? I confess, now some of the rumors I got in these months do make sense. It will be a busy time now for me and I am happy that I can report rumor related Olympus posts instead of all that pretty bad Olympus financial mess news. Stay tuned! I will do my best to give you some more “insider” news soon!


December 18, 2011
Posted in news

NEW: SLR Magic 12-36×50 ED Spotting Scope for mFT


SLRmagic announced the release of the new Spotting Scope for Micro Four Thirds. Their plan was to release them earlier but the product was delayed because customers asked them to add a tripod collar before we release the lens. You can see some image samples and buy the lens on their eBay page (Click here).


SLR Magic introduces a 12-36×50 ED Spotting Scope and expands its micro four thirds lineup with SLR Magic 12-36×50 ED Spotting Scope lens for Digiscoping.

Hong Kong, China (Dec 16, 2011) – SLR Magic introduces a 12-36×50 ED Spotting Scope and expands its micro four thirds lineup with SLR Magic 12-36×50 ED Spotting Scope lens for Digiscoping. With this latest addition, the portfolio of lenses for the micro four thirds system is now comprised of six focal lengths.

The SLR Magic 12-36×50 ED Spotting Scope gives you the highest resolution and brightest view possible by three key elements. It features an over sized eye relief, utilized Extra-low Dispersion optics, as well as fully Multi coated glass to help you with spotting the rare bird species. The SLR Magic 12-36×50 ED Spotting Scope also offers stacked, dual-focus controls, so you can make both rapid and fine-tuning adjustments. The scope comes with a soft carrying case and handle. The micro four thirds version comes with the mFT adapter objective.

The field of view of this spotting scope on the micro four thirds camera corresponds to a a 840-2520mm lens in 35mm format. The user friendly design allows you to attach your camera by mounting it like any other camera lens. Everything you need comes with the package and there is no need to have a compatible lens to use it. This is the perfect solution for amateur digiscopers who want to take photos or video of wildlife.

The 12-36×50 ED Spotting Scope will be available from authorized SLR Magic dealers end December 2011.

Technical Data
SLR Magic 12-36×50 ED (Premium Extra-low Dispersion glass) for mFT
Lens Type: Spotting Scope
Compatible Cameras: All micro four thirds mount cameras
Magnification: 12-36x
35mm equivalent focal length: 840-2520mm
Objective: Φ50
Lens Coating: Multi Coated
Close Focus: 15 ft.
Weight (oz./g): 28.2/800, 49.4/1400 (with mFT adapter objective)
Water Resistant/Fog proof: Yes
Eyepiece: Straight Zoom
Eye relief: 23mm
Accessories: mFT adapter objective with tripod collar
MSRP: $549

Andrew Chan
Product Manager


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