CIPA mirrorless shipment data from Japanese companies. Image courtesy Personal View.
The Japanese CIPA and the German GFK agency shared some interesting new data about the worldwide digital camera market. And finally we see some slow but continuous growth in the mirrorless market:
CIPA (data can be seen here) shared the Japanese camera shipment numbers. And as usual Personal View did a great job summing them in graphs (can be seen here).
The interesting data here is that in the period January-April 2014 mirrorless system camera shipments growth by 16% while DSLR shipments did fell by 11%
Mirrorless camera sales are increasing almost everywhere (Source GFK at MirrorlessRumors).
The German agency that works in partnership with the Photokina organizers shared plenty of surprisingly positive data (more about it at Mirrorlessrumors). While it’s true that the budget compact camera is shrinking the premium market increased. And with premium we mean, premium DSLR, premium mirrorless and premium fixed lens compact cameras. And there is where companies have higher profit margins. See graph below:
Camera unit sales dropped by 25% but revenue is increasing.
Well, this could be a good news for Panasonic and Olympus. Both companies are now focusing their efforts on mirrorless cameras. And and as we heard many times now their goal is to create more “premium” mirrorless cameras and premium “compact fixed lens cameras”. As you know Panasonic latest financial reports shows they are recovering very well from the losses they had the previous year while Olympus is expected to have a break even during the current fiscal year.
Let’s see what kind of “premium” stuff will be announced by both companies at Photokina…