Olympus leads the mirrorless market in Japan. But Panasonic share drops.


BCNranking posted the market share numbers for 2013. As you can see from the graph on top Olympus still leads the mirrorless market although they lost 0.9% share compared to the previous year. Sony is now pretty close thanks to their A7-A7r cameras while Panasonic share dropped 9%!!!

I am curious to see what Panasonic will do to recover…


  • Justin

    Panasonic should keep adding IBIS to their cameras and do what they do re video. Looking forward to the 4k camera and other implementations in the future.

    • pizza4D

      Yeah, IBIS is a good ‘fallback’ option for manual lenses and primes and isn’t jeopardizing the more powerful O.I.S. lenses. It would still make sense to bring out more O.I.S. lenses while IBIS adds some more value to unstabilized Panasonic lenses. Though it also makes Olympus primes more interesting for Panasonic body owners.

    • Jens

      Absolutely! And they have startet it… :-)

    • Eddy43

      Panasonic could have added IS to their camera many generations ago.


      They didn’t. Even their high end “Point and shoot cameras” have quite advanced IS.

      But M43? Nope.

      They just want users to pay over the nose prices for IS Primes. IS on lenses just provides them with a justification to charge “Premium” prices for their lenses, to people (suckers) like me who already bought into their system.

      Olympus are no better however. At least Panasonic can fall back on the fact that some of their primes have Leica elements. Olympus don’t even have to incorporate IS in their lenses yet they charge “full frame” prices.

      M43 in essence and in theory is an excellent compromise. The EP1, GF1 and subsequent cameras had the potential to take all point and shoot entry level DSLR $$ and market share. Olympus and Panasonic screwed up by pricing at mid level/advanced DSLR prices. Their poor judgement allowed them to outgunned in the IQ/price quotient stakes by equally priced APC-C compacts like NEX and Fuji X. I feel then The A7 type full frame compact camera will ultimately be the end for m43.

    • Duarte Brunp

      Sincerely I find these numbers hard to understand. I couldn’t see where Olympus has the edge except for the tremendous success of the E-M5.
      But I assume it’s in the entry level that the numbers speak higher, and in fact when looking at this page: http://www.bcnranking.jp/news/1312/131227_27056.html there lies the explanation.
      It’s appalling that no Panasonic model is selling better than the Pentax/Rixoh Q10. :O
      One obvious lesson here is that buyers in this segment don’t want DSLR shaped bodies. :(
      Another thing that strikes me from these charts is that brand recognition still plays a very big role (look at EOS-M in #2).

      OTOH the GM1 has everything going for it for the 2015 awards. :)

  • Jared

    Is the mirrorless market overall bigger or smaller? Percentage share is only one piece of the data.

  • Tom

    Panasonic is lazy at adding OIS to their prime lenses, and only have one IBIS camera. My next camera will likely be Olympus. I think the only prime they have with OIS is the Nocticron at a cool $1600 and their pretty slow macro 45mm 2.8

    • OIS takes space in a lens…..try to find a pancake lens from any manufacturer that has it.

      • Paul Latouche

        Lumix 14-42mm pancake zoom.
        Lumix 12-32mm pancake zoom.

        And the current Lumix 14-42mm kit zoom is smaller than the Oly equivalent, while being non-collapsible, AND it has OIS.

        And Lumix 12-35mm with OIS is smaller than Oly 12-40mm without. I know, FOV is not the same, but my point is: OIS doesn’t seem to make Lumix lenses much bigger.

        Now, for prime lenses with large apertures, it’s a whole other story, 42,5mm being the only one with OIS. Not sure if I should count 45mm f2.8 as large aperture – if so, then there are 2 fast stabilized Lumix primes.

        I think IBIS in Lumix cameras (like the GX7) is an important feature, not so much for zoom lenses (there are stabilized zoom lenses from 12mm to 300mm – only the wide angle isn’t), but mostly for primes.

  • kk

    I think that with the GX7 and the GM1 they’re on the right track. Good sensor performance plus high build quality. I’d like to see a less plasticky G7 next.

    • I agree with the GX7 and GM1 being spot-on. It’s a pity in some ways that both these cameras were overshadowed by the E-M1. Sure, they are all different, but I might have bought the GM1 for Christmas holidays, but my budget was taken by the E-M1! I can see myself picking up both a GM1 and GX7 eventually, used or on firesale…..they both fit into my needs in a way the the E-M1 doesn’t.
      However, I can’t agree with your comment on the G7 needing to be less plasticky than the G6. This camera is consistently a bargain, and I recommend it to budget minded friends wanting to enter the system. Anything extra done to it will make it more expensive!

  • broody

    Panasonic has already started to recover. They have a new sensor and the GX7/GM1 are more desirable than the PEN line.

    But a lot hangs in the balance. They need to deliver the goods with the GH4 and 15mm Summilux. The G7 should have IBIS and their new sensor like the GX7. The GF series should be put out of its misery, and they should stop already with developing new kit zooms every year…

    • ronin

      Please provide a pointer to reports with sales and income numbers and market share numbers indicating Panasonic is already starting to recover.

      • It wouldn’t be hard for Panasonic to recover market share in Mirrorless because Canon and Nikon have had their fingers burnt and reined in their mirrorless marketing, Samsung is losing it’s appetite and Pentax/Ricoh haven’t been able to break the Pentax Q out of Japan and SE Asia.

        Panasonic need better cost effective marketing and better social media and need to add a few more really innovative features.I’m pretty sure the GH4 and the AF100 successor will be a great success but we need more from Panasonic.

      • broody

        Not talking about sales data, but about reception of their products, which I’m sure will translate into better sales. Their last generation really missed the mark and didn’t generate any buzz. The G6 didn’t ever even get a proper review from DPreview and the GF6 was received with just a big shrug. Now you have the GM1 as the second most popular camera in DPreview’s rankings, and it won awards all over the place, with the GX7 not far behind.

  • SteveO

    So,Sony, Olympus and Panasonic controlled 100% of the mirrorless market in 2011, 93% in 2012, 73% in 2013 and 70% in 2014. Fill in the blank, but Nikon and Canon must be the remaining 30% with cameras purposefully crippled to protect sales of their DSLR’s. Draw your own conclusions on the future.

    Panasonic’s drop isn’t a surprise given the products they’ve put on the market. Of late, the GH3 is oversized, lacks IBIS and has a poor EVF and the G6 has an outdated sensor and lacks IBIS. The GM1 and GX7 show signs they may be turning things around.

    • Hans

      Fuji? Samsung? I guess they sell more mirrorless than Canikon. At least they should as they both offer infinitely better cameras.

      • Rob

        Actually Pentax/Ricoh are in 2, 3 and 4 place with about 9.5% market share each. Fuji doesnt do well because its popular x100/s cameras do not have interchangeable lenses. BCNranking does not include Samsung in its figures (I dont think).

    • @SteveO
      Canon and Nikon have a pitiful 9% each of the market…they were supposed to sweep Olympus, Panasonic and Sony aside within 6 months of launch (2 years ago). The Nikon 1 be had for a 90% discount.I can assure you canikon’s mirrorless market share will sink further in 2014….

      • ronin

        Since Nikon and Canon have come out of nowhere in the last 2+ years to continually eat away at the market once 100% owned by Sony, Olympus, and Panasonic, are enjoying increasing market share year after year, and have been consistently growing and not shrinking, please indicate any published indication that they will sink ‘further’ next year.

        • @ronin
          Canon and Nikon habe had market share at one point in Japan’s mirrorless market share of near 15% (not long after launches) so they have fallen back to 9% with steep very discounting and heavy marketing.

          The Nikon 1 has no room to pivot and do you seriously think the Nikon AW1 will help Nikon recover mirrorless market share? Nikon AW1 priced at £750 the Nikon J1 priced at £40 what gives?

          Canon EOS M are unlikely to bring out ground breaking models in 2014 and canikon have reined in their mirrorless marketing in late 2013.

    • @SteveO
      The Nikon 1 and Canon EOS M weren’t purposely crippled systems, they were too long in development, launched at too high a price will many I’ll thought out design features.
      They have left a bad taste in purchasers mouths which will hinder their launch of any future mirrorless cameras that may announce in 2015+

      • ronin

        Nikon and Canon have come out of nowhere in a very short time to push aside the three marques that owned the market. Canon and Nikon have released products that are being purchased by increasing consumers. The trend is that they will move into 3rd and 4th place within a year or so, with Panasonic being relegated to 5th.

        This very short term seizure of market share is yet somehow an indication that they are leaving bad tastes in consumers’ mouths, and that consequently no one is buying them.

        • Nikon 1 was announced in November 2011 and the Canon EOS M not longer after, Nikon’s own projections according to Thom Hogan is that they would achieve 50% of the market share of the the Mirrorless leader within 6 months….they FAILED.

          With what exactly is Nikon 1 going to grow market share with in Japan and the rest of the world?? Canon EOS M recent releases haven’t showed in the USA where they are suppose to have the market to own…

          • ronin

            I don’t give much stake in those manufacturers’ predictions.

            They are consistently wrong, and seem to suffer no stigma.

            Olympus has been forecasting a return to profitability for years and have failed strongly.

            The other guys are right in line.

          • I’m not exactly sure that they’ve failed nearly as much as you seem to think.

            The market leader (worldwide) is Sony. In the US, the latest numbers at retail (similar to BCN) show Sony #1 and Nikon #2 with 58% of Sony’s sales (Olympus is fifth after Samsung and Panasonic according to one of the two outlets that track such sales). Unfortunately I can’t share the exact numbers because they’re under NDA.

            No one has good worldwide retail sales numbers, so it’s difficult to ascertain just what the real situation is, however what we’re seeing time and time again is that, with the exception of Sony, there’s a high degree of regionality to the results as different companies target different markets to try to succeed in. Here in the US, Nikon has a huge marketing presence, Olympus very little. Nikon has a huge dealer presence, Olympus very little and declining.

            That said, it’s clear that the Nikon executives think that the Nikon 1 has done less well than they expected. What they plan to do about that is unclear at the moment. But to say they’ve failed at achieving 50% of the leader’s market share, I’m not sure that’s provable or accurate. Worst case, they came close.

            • @Thom Hogan

              The market leader (worldwide) is Micro Four Thirds.

              I said back in October 2011 that the Nikon 1 would do moderately well in the USA which is about 15% of the total world camera and much still less of the world mirrorless camera market.

              The Canon EOS M and Nikon 1 both peaked at near 15% of Japan’s mirrorless market but have fallen back to 9%.

              Both Canon EOS M and Nikon 1 have had very little impact in Europe (I’ve not seen either in the wild in the hands of consumers) and very little marketing for either in 2013 and both got delisted at all the major supermarkets and large electrical retailers in their UK bricks and mortar stores.

              “That said, it’s clear that the Nikon executives think that the Nikon 1 has done less well than they expected. What they plan to do about that is unclear at the moment. But to say they’ve failed at achieving 50% of the leader’s market share, I’m not sure that’s provable or accurate. Worst case, they came close.” and what were they’re supposed projections after 6 months of launch on the graph you saw???

              • Nikon’s internal projections were number based, not market share percentage based. The market share comment came from their usual habit of taking their usual number projection and dividing it by the CIPA estimates. They did not hit those internal numbers. Indeed, they fell significantly short of them. The CIPA estimates didn’t hit their numbers this year, either ;~).

                As I’ve pointed out from the beginning, Nikon’s biggest problem in mirrorless is pricing. It’s really everyone’s problem, but Nikon in particular was trying to sell less capable cameras than their DSLRs at higher prices than their DSLRs. How ANYONE in their right mind at Nikon could have thought that was possible, I don’t know.

                But Nikon isn’t the only company that’s delusional about expectations. As far as I’m concerned, they all are. Everyone in Japan is slowing lowering their numbers in the whisper sessions prior to financial results shows starting later this month. Even Olympus ;~).

  • Panasonic has been in trouble…

    … since the acquisition of plasma tech from Pioneer.

    Fuji partnership? What for, better video on the X-Trans sensor?

  • Hans

    “I am curious to see what Panasonic will do to recover…”

    Go full frame and concentrate on cheap mFT cameras and lenses?

  • Yun

    Pana still got an ultimate weapon that not yet unveil .
    That could be the winning formula for Pana .
    Likely wait for Organic element sensor combine with global shutter to make a camera called GL .

    GL , GX & GM = Highend Cameras

    • Hans

      You think Sony won’t make rganic sensors?

  • ADK

    Dismal times for m43. Pany plays catch-up, at best. Oly releases flagship cameras with 2 year old sensors. E-M5 was huge, but it’s been pretty stagnant since then. And no one else has been stagnant…

    No we can look forward to a crippled E-M5 or a pro video GH4. Sorry enthusiast stills shooters. I guess I can drop $1600 on a large portrait lens with catseye highlights… Sigh…

    • Paul Latouche

      Up to my knowledge, the only way IQ got better in that time frame is Sony NEX moving to an FF sensor.
      IQ wise, APS-C mirrorless and DSLR, FF DSLR, 1 inch type mirrorless, and m43 are all mostly at the same point right now as 2 years ago.
      Panasonic was worse than the competition at the beginning of 2012. With the GX7, they eventually got IQ comparable to Sony m43 sensors.
      Other than that, m43 bodies are better than 2 years ago, NEX only got FF – not much gain on APS-C bodies, Fuji got better AF, and everybody got some nice lenses.
      Of course, compared to other brands, m43 never looked as good as at the beginning of 2012, when the EM-5 was released.

  • Just a side note. T. Hogan insists correctly that most of the mirrorless camera in Japan is in the 300-350 $ range. So none of the cameras you mention:


    The only exception is Sony’s A7, which importance as I mentioned has been underrated. Panny will probably reposition by becoming even more a video hybrid.

    Hogan also expects C&N to come up with other mirrrorless again.

    Now if we only had the figures for East-Asia…

    • HappyVan

      The overwhelming majority of MILC sales in japan are LCD-only. No EVF. So, they are selling to upgraders ($300 price point). Not that much interest from DSLR users.

      • Yes, but those sales are by quantity. Don’t forget that profit margins is where companies earn. Therefore even if market share drops a company might earn more if it swaps to the hight tier – which is really what O & P declared they’d do.

        GM1, as noted, is a v. good example for P.

  • HappyVan

    It’s significant that M43 share in Japan is down to 42% in just 3 years. With eight brands competing in MILC, it’s very competitive. The entry of ‘Kodak’ means more pressure from the lower end.

    Looks like M43 will be heading for 1/3 market share. Will it be enough for two brands?

    • If I was canikon and I had lost 42% market share to mirrorless in my home market I’d be crying :(

  • ljmac

    I think Panny are already on track here, with the GM1 at the bottom end and the GH4K at the high end. 2014 will be a much better year for them.

  • ljmac

    As for the market share questions, it obviously isn’t just about the share of the pie, but the also the *size* of it. It seems that mirrorless is growing enough for Oly’s sales to grow at least, although I don’t know if Panny was positive or negative last year.

  • it is not the A7 that Sony got share. A7/A7R is selling little in number.

  • One More Thought

    Correct. The Sony A7/A7r is getting a lot of buzz on the internet, but there is no way that something at these price points will move the needle much on overall market share.

    It’s kind of ironic, but on the internet it’s usually the higher end gear that grabs attention. Yet in reality it’s usually the lower to moderately priced gear that really sells, and determines a company’s fortune.

    So it’s not surprising that companies don’t always pay attention to the internet chatter.

  • Anonymoose


    Panonympus = 38.7% + 32.2% + 29.1% = 100%
    m4/3 = 67.8%


    Panonympus = 28.9% + 26.5% + 14.2% = 69.6%
    m4/3 = 43.1%

    Give it another year (tops) and Panasonic will drop out of m4/3, like they dropped out of 4/3.

    This time, Panasonic won’t create Nano Four Thirds for Olympus to tag along.

    • bongbong


      Once again a person with a detachment from reality:

      – Point 1, Olympus created MFT, and Panasonic “tagged along” as you put it. Not are you not correct, you are totally wrong.

      Point 2, the total market share was always expected to change once Canon entered the market, you may have noticed that Canon just dumped a whole lot of EOS M camera’s at sub 300 prices, which artificially changed market volumes. There is no way that Canon made any money of those camera’s.

      43.1% is still arguably a monopoly in some jurisdiction’s, in the UK a firm is said to have monopoly power if it has more than 25% of the market share. the Sherman Act in the US puts the figure at 75%.

      Name any other mirrorless system that comes close and Ill take your argument seriously

      • oluv

        point 1: what was the very first mFT camera to appear on the market? an olympus?

      • Anonymoose

        LOL no.

        m4/3 is Panasonic’s baby.

        • yaa

          Maybe next time look at the facts instead of your silly dreams. Its stupid lies like yours here that make Panasonic users look very bad, and not people to pay any attention to when it comes to photography. Too bad, as Panasonic does have a number of very decent products.

          • Yaa, WTF are you talking about?

            Panasonic had TWO M43 cameras out before Olympus did, as they were still clinging onto 43…

            “The first Micro Four Thirds system camera was Panasonic Lumix DMC-G1, which was launched in Japan in October 2008.[16] In April 2009, Panasonic Lumix DMC-GH1 with HD video recording added to it.[”

            Taken from Wikipedia: http://en.wikipedia.org/wiki/Micro_Four_Thirds_system

            Panasonic were the ones in the Forefront in the creation of Micro Four Thirds.

            Olympus gambled on Four Thirds, lost horribly, tried to hide the fact and were still in denial of the Failure of Four Thirds, until late last year.

            Get your facts straight.

            • yaa

              Which says exactly zero about who contributed what to the standard and who took the initiative for that. just to show the stupidity of your crap, what was the last dslr released by olympus? Whom was it aimed at and why?

      • ronin

        Canon and Nikon dropping prices did not “artificially change market volumes.” It changed market volumes, period.

        The market are what willing consumers will pay at a price point the manufacturer will sell for.

        The market said, hey, this is a good enough price for me to buy up Nikon or Canon mirrorless offerings, they are fine enough for me.

        This is the market SoPanOly have to deal with. The big boys with deep pockets are driving down margins- are willing to take short term hits to a) themselves gain market share, and b) drive the SoPanOly’s out of business.

        All the talk about stablization and other features de jour being the salvation are meaningless if the market says they don’t want to pay what you are asking for your luxury consumer toy.

        Canon and Nikon have established a new level of normal for this segment, bringing mirrorless more into line as a niche between compact and dslr in terms of pricing. This is where SoPanOly now have to play, or go home.

        Features are great, but the market hath spoken, and said that it will not pay DSLR (and especially greater than DSLR) prices for a mirrorless smaller format. You and I may, but we are not the market.

        • @Ronin
          Nikon are not a bottomless pit, the Nikon 1 is a fail, the Nikon DF is not looking promising, the D4 wasn’t the success of the D3 and their compacts are in free fall.

          How can Nikon afford to sell the J1 at a 90% discount???

          Canon can afford to make a few mistakes here and there and have pushed well into video unlike Nikon.

          • ronin

            The J1 is actually a very high seller, hardly a fail.

            Nikon’s price drops are largely a by product of their outrageously high launch prices; once the prices became more realistic the products took off. The market says- price a good product fairly and I will buy. The article discussed market share in Japan only; in other markets the Nikon 1 is in the top 2 or 3 of mirrorless.

            Please provide back up showing the Df is a failure. Indications are that it is selling despite the bloggers. Maybe you can supply sales numbers vs forecasts.

            But all this is immaterial. This is not a Nikon is good and mirrorless is bad discussion.

            This is a discussion about how the big guys can throw their weight around and push out the little guys. Nikon and Canon, as I said, are accepting short term losses to crowd out the smaller competition. They are betting that profitable Nikon and Canon can hold out this segment’s losses longer than Olympus and Panasonic and maybe even Sony can.

            We can condemn Nikon and Canon for unfairly seizing market share by discounting. Which begs the question: Why don’t Olympus and Panasonic and Sony also then discount and seize marketshare back? The answer is an obvious one: sustainability.

            • @ronin
              The only market in the World where Nikon 1 got into the top 3 for market share was the USA maybe Canada too.

              I didn’t say the Nikon DF was a fail, I said it doesn’t look promising.

              You can no longer just use pricing as a strategy,consumers nowadays expect more, with the Nikon 1 and Canon EOS M they have let themselves in for buyers remorse which doesn’t bode well for the future and the buying of additional lenses and upgrades.

              Nikon’s profits are in decline.

              • ronin

                Nikon remains profitable unlike Sony, Olympus, Panasonic in their camera lines. Hence, Nikon is able to buy market share in newer segments it has yet to dominate. Hopefully this is the last time I have to say this: the discussion is about market share, not what corporations are automatically better just because I bought their product.

                Nikon stock is up 15% since the release of the Df.

                • digifan

                  ROTFLMAOWPIP :-)

                • @ronin
                  I’m seeing Niokn’s share price below 14 from 6 months ago it being at 22, that’s about a 40% drop…

    • yaa

      “This time, Panasonic won’t create Nano Four Thirds for Olympus to tag along.”

      It won’t cause a major change, but its fanboys lying and being aggressive towards anything that doesn’t sing the praise of Panasonic isn’t exactly helping Panasonic, rather the opposite.

  • Panasonic’s big problem is that their imaging marketing budget has been pulled in ( not necessarily a bad thing , it looked wasteful at times). With the smaller budget they do have they need to use it in more clever cost effective ways and vastly improve their social media presence….

    • ronin

      And Olympus has essentially given up ANY of their own marketing, distribution and support. Sony will be taking that over for them, as Olympus is more and more in danger of becoming a mere brand name rather than a full line camera company.

      • @Ronin
        it’s evident Olympus have the strongest and most cost effective marketing in the Mirrorless segment.

        The Sony/Olympus deal is more about medical than cameras, Olympus might in the future buy out Sony’s share of the deal.

        • “Cost effective”? You might try looking at Olympus’ SG&A budget line, where all that marketing shows up. They have the worst cost ratio of any of the Japanese camera companies in that respect. It’s one of the reasons why they aren’t making money on cameras: it takes them too much money to sell them.

  • There is also another consideration: the camera market is contracting, unless by some miracle not in Japan. So the total number of cameras sold should fall year by year – some 22% in 2013 – to smart phones.

    This is catastrophic for both dSLR and mirrorless companies, for the former even more because in the meanwhile they are losing to the latter.

    Again this explains why we will see a shift to the upper tier models and a rise in price DESPITE the fall of the Yen.

    Curiously Fuji which sells so little and perhaps Leica, which has so small numbers might be relatively unhurt.

    It is interesting also to see the partial mergers or joint businesses going on. Will we have multibrand devices, where lenses and bodies are made by different companies, or dual name bodies like in smartphones?

    So fanboyzand juveniles beware: you might get rapidly obsolete. Buy a Kodak or a Polaroid for a change :)

    • Anonymoose

      Oh, sweetheart… It’s m4/3 that’s becoming obsolete due to smartphones.

    • ronin

      Good observation, very questionable conclusion, to claim that DSLRs are losing to mirrorless.

      Because these are convenient distinctions that mask what is really going on. The distinctions additionally are pretty arbitrary- I mean, other than viewing, the cameras do the very same things.

      What’s really going on is Nikon, Canon, and everybody else. Nikon and Canon are a) profitable, and b) own the DSLR space. What they are increasingly doing is owning non-DSLRs- in two years going from 0 to a third of the mirrorless market. As this trend continues, the term ‘mirrorless’ will be a quaint anachronism in 5 years.

      This is a shame. Olympus and Panasonic and Fuji and Sony should have been able to lock those big players out. But they have shown zero ability to do so, and are being crushed.

      Everyone loses when competition goes away.

      • @ronin
        18% is not a third in anyones books.

        • ronin

          Don’t know where you are getting the 18pc. I’m getting the 1/3 by the graphic given in this blog.

          SoPanOly went from 100% to the current 69.6%.

          • @ronin
            Ale hasn’t posted 30%, 18% for canikon (9% each) with the other 12% divided up by Fuji and Pentax/Ricoh

            • ronin

              Again, I’m going by the link above showing manufacturers only for the top 3 positions over the last 4 years. Doing so to look at trends. Don’t see anywhere in the link where it lists anything other, including over the last 4 years. Don’t know what Ale means, other than an enjoyable beverage.

      • ronin

        May I add: Nikon is already the dominant player in the compact camera field, and other marques are dropping out.

        micro 4/3 is being squeezed from above, from below, and now in its own mirrorless segment By Nikon and Canon. With Panasonic about to drop out, we have the Kodak label as Olympus’s remaining buddy. Thanks a lot.

        With Olympus shedding its own identity to stay alive (market, distribution, support going to Sony) it is already no longer a full-line standalone camera company. One hopes it doesn’t become another Kodak- a free floating brand name used as a label.

        Olympus just released what most outlets have named the camera of the year. But the EM1 is very expensive, has grown fat and bulky for the micro 4/3 format, and consumers are scratching their heads why to get that instead of a larger format, cheaper, faster DSLR, for not much difference in heft.

        • @ronin
          The average selling price of P&S is less than $100, coupled with higher margins (ie less gross profit) and longer credit terms given to retailers in that segment, the relative more expensive marketing costs, having way too many models on the market in different colours, more frequent release of models, lack of brand loyalty amongst P&S consumers, fast declining sales…

          Where EXACTLY is the profit in the P&S segment???

          • ronin

            Don’t know and don’t care about compact camera margins. This particular blog posting is about market share, as was my comment. Further, said a few times already that vendors are taking profitability hits to gain market share.

          • Using US retail sales:

            Compact Cameras: #1 Nikon, #2 Canon, #3 Sony
            Mirrorless Cameras: #1 Sony, #2 Nikon, #3 Samsung
            DSLR Cameras: #1 and #2 almost tied Canon/Nikon, nothing else above 2%

            The problem is this: you’re either a camera company (Canon and Nikon), or you’re a niche player. What I keep hearing from the mirrorless fan boys is that mirrorless will become the whole camera market at some point. I highly doubt it, and even if it does you know that Canon/Nikon/Sony have to move to dominate it else be rendered pointless.

            The question for Olympus and Panasonic in particular is this: can they live off and be profitable in a niche? Result so far: no. That needs to change, and before too long, in my opinion. You don’t want to give the major players more time to fix their offerings. Note that Sony is already moving up to take Panasonic’s place in Japan, the best market for mirrorless.

            • Rchard

              Canons mirrorless marketshare is what it is, only because they sell their EOS M at 1/5 of the introduction price. Next step is to give the EOS M away for free as an accessory when you buy a memory card. Same for Nikon mirrorless, atleast in Europe.

  • Mark

    I’ve had a Panasonic G6(and have a OM-D), and the only thing missing on the G6 was IBIS, and that’s a big thing. But the G6 had a LOT things I mis on my E-M5(and some of them aren’t even present on the E-M1), namely focus peeking, better grip(without having to add a grip), fully articulating screen, electronic shutter, pretty good build in flash(without adding bulk), wifi(remote control/trigger), time lapse, panorama, MUCH better video capabilities, and a better menu system(although with less options). It’s also more compact then a E-M5(and MUCH more compact then a E-M1), due to the “humb” on the OM-D’s(it fits more easily in small bags).

    If Panasonic would bring out a G7 with a slightly better sensor then the GX7, IBIS at least as good as the GX7 and all the features the G6 has, it would have a winner. At least for me.

    Bottom line is, I think Panasonic should bring out more higher end stuff for the pro-sumer. That the market Olympus is doing very well. GH3 is old and is to big for me(and I think for a lot of people). GH4 is more of a video monster, and is going to be a success for that reason, but probably not very good for stills.

    • GH4K not very good for stills?! Why?
      Presumable it will have far the highest IQ M43 sensor to date, and even the GH3 ergonomics is still the clearly best among all M43 bodies. What we should definitely expect is a brilliant (3+ Million dot EVF) and an even better focus speed. I suspect it will have IBIS as well.

      So where is the problem.

      • Mark

        Time will tell(really hope they can boost image quality), but even if it has IBIS(would be a blunder if it’s not going to have it) it still is too big and heavy for my taste. It’s almost DSLR sized.
        For me m43 has to be reasonably small and light. E-M5(+grip) and G6 have the perfect size and weight for me, and are still are very usable in terms of dials and buttons.

      • I think the GH4K will have a heavy AA filter for the video, that will take away from stills sharpness, compared to the Em1, GX7 stills.

  • “Sony is now pretty close thanks to their A7-A7r cameras…”

    Not so.
    I believe A7 was way to late to the marked to influence even a decimal in these stats. Moreover, it will not sell to the masses either, but to enthusiasts and a few pros maybe. Which in the bigger picture are quite few, so again the A7 have very little impact on these overall mirrorless sales statistics. But I’d wager that mirrorless high-end cameras coming into play in pro use will gradually have a positive effect on MILC sales to the public in the long run. It’s a heavy stone to turn for sure, but a corner is off the ground now at least… :)

    • Using figures according to gut feeling is what you see here. Some use the known reactionary pattern giving C&N a never ending advantage, but the simple truth is that people might get tired to buy 300-350 $ VFless cameras, and not be ready yet to buy E-M1 prices.

      So Mirrorless might be going it own bit of saturation but ity predicted still cut a notable slice of the sales IN JAPAN. Americans, which have such a small mirrorless penetration are not reliable for comments. They will always see dSLR predominance.

      Note too that we are what in the fifth year of mirrorless. Oly predicted that they would need *10* years, for mirrorless predominance. The problem for mirrorless companies is to have sustainable profits until then. I think it will happen with an increase in sales, and a reduction in costs by joint ventures.

      A big advantage in mirrorless will be multiformat. Not having the mirror you are not stuck to a format only, and if distance to flange is short enough you can take all sorts of lenses – not only legacy but also new. Sony is showing the way, but of course this clashes completely with senile dSLR mentality and fanboysm.

      Some companies are due to merge or disappear if the whole camera sector keeps shrinking. However Olympus was betting on big numbers from India and China new middle classes after SE Asia. The West won’t contribute enough I am afraid – photography is already declining there.

  • kiki

    GX7 and GM1 only released at end of the year 2013 and maybe Panasonic will recovering the markets.

    Amazed about Olympus stability market, always 30% !

    • safaridon

      Yes it is remarkable to see that in Japan Oly has managed to keep about 30% of this mirrorless market while Pany share has been reduced in half or 14% for 2013 due to increased competition using higher IQ sensors and rock bottom fire sales to reduce inventory and increase market share. I am surprised why GX7 is not doing better until I noticed its price in Japan is $1426 compared to $844 for the NEX6. Also the GM1 is selling for $1150 compared to competing small EPM2 with 2 lenses for $536 and NEX3R for $588 on fire sales. Inspite of this GM1 was doing reasonably well especially initially and I can only imagine how high they would be if its price was only $500!

      Yes Pany has to recover the substantial cost for developing such a small camera as the GM1 but the material cost savings should be significant because of the substantially reduce size and cost of shutter mechanism and small body. I think that will lead to another smaller version of GM with EVF like the patent model to use same innards. Those who want or need faster mechanical shutter and flash speeds or use larger lenses will go for the GX7 very good alternative. As to Pany substantially reducing their prices to that of the competition fire sales I doubt it as Pany indicated they were going to focus on higher end products in the future.

      • Eddy43

        Indeed. Panasonic make excellent cameras. In terms of innovations they have also been excellent, no fault really lies in the engineering team.

        However the people who are letting the company down are those responsible for financial aspects such as pricing and marketing.

        Again I live in the UK.

        Who at Panasonic thought that £900-1000 was a good release price for the GX7??
        That person needs to be fired ASAP. People quite rightly balked at the GX7’s release price – it was absurdly high. Anyone who has been following camera prices over the last 2 years would have known that £1000 was way OTT.

        Panasonic’s marketing/pricing strategy seem to be operating in a a different world.

        I saw £900 and and bought a GX1 + PZ for £300 (New in the sale ).

        Guess what???, just over 3 months later and you’ve guessed it! GX7, NEW, is £599 (including £100 cash-back from Panasonic). So £400 in 3 months, for early adopters, that’s got to hurt right? Same story with the GX1.

        Why didn’t they just price the thing at £599 when it came out?

  • safaridon

    Panasonics more recent drop in m4/3 sales in Japan has been puzzling. A year ago the scales were tipped in Olys favor by using its latest sensor with better IQ from Sony in all its models as well as intro of new EM5 while Pany continued with their older one in most models and still do in the GF and G lines. However to me the biggest factor has been Panasonics marketing practices which have continued their higher prices on their GF,GX,GM lines inspite of the competition slashing theirs to rock bottom prices to gain market share. Note that in most cases the fast selling PENs, NEXs 3&5, Canon EOS were all rock bottom prices 1/3 less cost compared to comparable Pany models. While that may have resulted in higher profit per unit sold by Pany that was more than offset by the reduced sales even if the lens sales by Pany have continued to be good. The GF6 has been Panys highest seller now overtaken by the GM1 selling at $1150 price while the G and GH models do not even show. Rather surprising the compact EVF models like the GX7, NEX6&7,Fuji have not sold as well but remember they do not have as much very bright sunlight in Japan as compared to many other parts of the world.

    I noted the sales of the revolutionary small GM1 were very good in all 3 colors when offered initially for some time then dropped sharply. I attribute that to a run on supply as now these models are coming back.

    As for advertising Pany does need to get their products out in the stores worldwide for people to see and handle and compare with other cameras. I see that Pany is one of the advertisers of this years Winter Olympics and that should help exposure but their marketing practices overall do not do justice to some of the fine cameras produced.

  • Eddy43

    I’m not surprised by these numbers. You have to remember that to the average consumer when they think serious camera they say ask if it’s Canon or Nikon, here in the UK some even say Sony.

    Panasonic has done nothing to advertise their cameras to the average Joe, who wants a decent camera and had $500 to spend. The brand perception is still very poor. When you say Panasonic in Europe most people still think Electric razor, bears trimmer..etc. maybe TV/audio though not so much these days.

    Olympus at least has notoriety of it’s financial scandal and nostalgia of it’s older cameras.

    When you say Panasonic people think..Meh. It’s a shame, because Panasonic has long produced excellent cameras in m43 and even point and advanced point and shoots (LX series) which have been very well reviewed.

    Panasonic have not seemed to have grasped that in Europe/US the consumer group who have the most money are 35-55. On average they don’t use internet reviews or shop online as much as younger consumers so Panasonic would not spring to mind as a suitable alternative. This is evidenced by the fact that even a dog like the Canon EOS has done well. The J1 even gained decent traction.

    I live in the UK. and people often ask, “what type of camera is that?” when I bring out the GX1,

    I reply “It’s a micro-four thirds”

    The answers?

    “What’s that?”
    “Why didn’t you not get a DSLR?”
    “For that money you could have got a proper camera”
    “Is it better/worse than a DSLR?”

    Among non camera people (which is most average consumers) m43 has achieved little traction in terms of technology awareness, it seems.

  • rico

    I’m not really interested in who’s up and who’s down. I just hope they continue this format and make it even better.

    I would like a backlit sensor in the M4/3rds.

    I would like the GM1 to take my viewfinder (for the GX and LX’s) on it’s Hotshoe.

    I would like the image stabilization to work when shooting video.

    bigger and better EVF’s all around.

    Oh and the GX 7 to drop in price to 5 or $600 sooner rather than in 8 months.

    Way I see it Nikon, Canon, Olympus and Pentax are still viewed by many as the pedigree CAMERA companies.

    Panny, Sony, Samsung and others are known as “electronics companies”. They all make great products but maybe the Electronics companies have to do better marketing, (maybe not sony)..

  • Rob

    I had my heart set on a GX7 but the viewfinder is in 16:9 and therefore tiny when set to 3:2 or 4:3. If they can put a decent viewfinder in the next GX (at least as good as their original G1 / GH1), they win me back.

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