Panasonic interview by Imaging Resource

Imaging Resource had a short chat with Panasonic managers back at the Cp+ show
Still committed to fixed lens compact cameras:
While attention is being drawn to mirrorless cameras, we will continue to steadily improve compact cameras while keeping an eye on market needs.
On why the Lumix G97 has no PDAF:
To be honest, the biggest factor is cost. Developing new sensors involves significant investment, so it becomes difficult to offer them at a reasonable price for customers. That’s really the main issue.
FF users buying MFT:
We’re also seeing customers who already own a full-frame camera from another brand, and they’re buying a Micro Four Thirds model as a second camera — specifically for use cases where they want to attach a telephoto zoom, for example. We see that kind of user as another important secondary target for the G97, and I think it’s worth mentioning that here.







