Dpreview: how Panasonic’s DFD gamble may yet pay off

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Panasonic is getting a lot of criticism for it’s DFD autofocus system. While it works pretty well in stills mode it’s still sometimes frustrating to use in video. But Dpreview seems to be pretty optimistic about the DFD future:

The updates in the S5 show us a couple of things. Firstly, that Panasonic is well aware of the criticisms being leveled at its cameras and is continuing to fine-tune its software to squeeze everything it can out of the current hardware.

But, more significantly, the improvements we’re seeing when shooting stills and when using AF-C during bursts of stills in particular suggest that some of the downsides we’ve seen in the past aren’t necessarily inherent flaws of the DFD concept. Instead they’re aspects that can improve as sensor readout and processing power improve. You don’t need to be a semiconductor physicist to recognize that improvements in those areas are always coming.

In principle, in the long run, staying committed to an AF method that gets better as hardware gets faster may prove to be a better choice than an approach that trades-off light capture for AF performance. But the S5’s performance, particularly in video, shows DFD is not there yet. The risk for Panasonic is whether these fast-readout sensors and powerful processors arrive before the majority of full frame buyers have already committed themselves to other camera systems.

There is also one fact to mention: Not having phase detection pixels on the sensor gets rid of the sometimes annoying “stripe” artifact.

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Interview with JIP manager: We will mantain the Olympus brand and focus on video and high end business

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JIP director Shinichi Inagaki has been interviewed by Toyokeizai. Here are the main takeaways:

JIP will not sell :
They said there have been no cases of bankruptcy in their past 30 investments. They are confident they can regenerate the business and definitely do NOT plan to sell the business to the best bidders. The hope is to achieve a profitability in the first year. After that, instead of selling it to external companies, they will search for a way to revive it under JIP company.
This self-confidence is underpinned by the success of the PC “VAIO” business. It returned to profitability in the fiscal year ended May 2016, and has continued to increase profits every fiscal year. EMS (manufacturing outsourcing) business for robots has also started, and the core of the business is increasing.

JIP will maintain Olympus brand and not withdraw from overseas markets:
The Olympus brand will be maintained for the time being, and the maintenance of the sold products will be continued. Unlike the “VAIO”, there is no plan to ​​withdraw from the overseas market, and they will continue to sell overseas such as in Europe, which is their “main market”.  They also plan to keep using the new fab in Vietnam.

JIP plan to regenerate the MFT business:
Key to success is “focusing on unique features and technologies. They plan to shift from consumer-oriented market to the business-oriented market where “its features can be maximized”. JIP also plans to focus on the “video business” which so far Olympus hasn’t really focused on: “we are considering various markets such as consumer products specialized for video and business such as surveillance cameras

The issue with human resources:
It has not been decided whether all human resources in the video business will move to the new company. JIP is negotiating with Olympus to acquire talent along with acquisition

What do you think about this?

via Digicameinfo

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