Olympus Europe manager Albert Marti confirms focus is now on “high end MFT cameras”

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Photolari had a chat with Olympus Europe manager Albert Marti. Here are some key takeaways:

  • OM Digital will still use the “Olympus” name
  • He confirms to Photolari the commitment to the medium and high range. It is not clear if that means forgetting about the Pen range – focused on simpler models, except the Pen-F – and raising the bar in the field of video, as has been hinted at on occasion.
  • The purchase includes the Olympus factories as well as its repair centers, including the technical service in Coimbra (Portugal) that deals with a large part of the products in Europe.
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Can Pixel Shift Give You the Best High Resolution Images?

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The Slanted Lens:

Does Pixel Shifting really work? Can the Pixel Shifting on the Olympus E-M1 Mark 3 Micro Four Thirds or the Sony a7R4 Full Frame match a Fujifilm GFX 100 Medium Format? Does Pixel Shifting make them comparable? See how the Fujifilm GFX 100, the Sony a7R IV and the Olympus OM-D E-M1 Mark III stack up in this camera comparison.

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