Preorders are now open at BHphoto, Adorama, Amazon, FotoErhardt. Calumet. WexUk.. Press text at Explora. 

There is an interesting story that might tell us a lot about the future of the camera market. I contacted many well known store managers and asked them to give me an idea of the Fuji X100VI preorder numbers. The camera is selling about 50x times more than the Sony A7cII/A7cR combined and 35x times more than the Nikon ZF.

I thought about the possible reason of this incredible success in my latest video. In some ways I think a future PEN-F successor could appeal to the same young buyers that are longing for the Fuji. My case in short is:

• Nowadays all cameras are good from a tech point of view. Manufacturers should therefore focus on 1) camera style 2) usability 3) film styles
• The younger generation wants to step up from smartphone photography and wants to buy gear they fiend beautiful and easy to use

A PEN-FII could bring back some enthusiasm in the MFT lineup! What do you think?

Testing out OM System`s new 150 – 600mm F5/6.3 lens – Part 2

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Photographing Waxwings in flight using Procapture on the OM-1 with the 150-400mm lens (Mike Lane).
A Camouflage Buying Guide for Wildlife Photographers (Explora).
How to Overpower the Sun with Flash Photography (42West).
OM-1II review at Kitamura.

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
I kindly invite you all to follow me on Youtube, Instagram, Threads for more broader camera talk :)

DC.watch shared some images from the OM Digital CP+ booth.

Panasonic headliner at the CP+ show is “Colors of Lumix“. DC.watch (google translation here) asked about the meaning of this in a long interview with Panasonic managers.

OM System 150-600 F5.0-6.3 IS First Test Results

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
BEST photo equipment for bird photography up to 3500€ (Fabian Fopp).
OM System M.Zuiko Digital ED 150-600mm F5.0-6.3 IS Review (PCMag).
16 Stellar Accessories for Astrophotography (Explora).
Color Space 101: Everything You Need to Know (42West).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
I kindly invite you all to follow me on Youtube, Instagram, Threads for more broader camera talk :)

You can now preorder the new Radiant Mega Sling on Kickstarter (Click here).

Reminder: Asuizo launched their new Card reader case on Kickstarter (Click here). It stores 4x SD cards, 12x Micro SD cards, 4x Nano SIM cards. It protects your data against dust and moisture and fall. This is how it works:

This is the google translated text form the official OM Japan press release:

Notice Regarding Future Firmware Updates for the OM-1

Thank you for your continued support of OM SYSTEM products.
Since the announcement of the mirrorless single-lens reflex camera “OM SYSTEM OM-1 Mark II” on January 30, we have received a number of requests for firmware updates for the “OM SYSTEM OM-1” (released on March 18, 2022).
We have received many inquiries about firmware updates for the “OM SYSTEM OM-1” (released on March 18, 2022) since the announcement of the mirrorless SLR camera “OM SYSTEM OM-1 Mark II” on January 30.
We have received many inquiries about firmware updates for the OM-1 (released on March 18, 2022). We would like to inform you of our current plans for firmware updates for the OM-1 as follows:

Future “OM-1” firmware updates
We are planning to release a new firmware update for the “OM-1” in the fall of this year. We are planning to update the following items:

• AF performance: Some improvements such as making it easier to capture key subjects in S-AF and C-AF all-target mode.
• Optimization of AF performance
• Operability: Menu operation with the trash button during shooting will be supported, and menu operation with the right hand will be made possible.
• Improved operability

–

Curiosity: Yesterday OM-1 owners launched a petition here: firmwarepetition.org/petition/firmware-petition-om-1-mark-i-system-camera/. What a cool timing of OM Digital:)