Why this little camera has changed everything…

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Best camera for travel – OM System OM-5 or Fujifilm X-T50? (Amateur Photographer)
SmallRig Drops Tripod, V-Mount Battery, and Tool Kit Collaborations (Explora).
Is The Olympus Pen-F Still Actually Worth It In 2024 (Grant Robert).
Travel Photography: How to Capture Compelling Images on the Go (42West).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
I kindly invite you all to follow me on Youtube, Instagram, Threads for more broader camera talk.

Cammackey and Micro Four Nerds have thoroughly analyzed the new LUTs and believe they are much better than Fuji’s Film Simulations/Receipes. In fact, the only major problem is the branding: ‘LUT’ sounds boring!

Lumix S9 preorder links:
US&CA at Amazon, BHphoto, Adorama, BestBuy, Panasonic US shop
EU at FotoErhardt, FotoKoch, Calumet, WexUK, Panasonic UK shop.

Press text:

OM Digital Solutions Corporation 1 and Panasonic Entertainment & Communication Co., Ltd. jointly announced the Micro Four Thirds System standard in 2008 and have since been working together to promote it. We are pleased to announce today that Guangdong SIRUI Optical Co., Ltd. has declared their support for the Micro Four Thirds System standard and will be introducing compliant products to the market.
The Micro Four Thirds System is currently supported by 61 companies, including companies focusing on B2B operations.
New products will be added to the Micro Four Thirds lineup in the future with the participation of SIRUI, providing innovative optical lens, lighting equipment, and other products that support shooting for filmmakers. The possibilities unique to an open standard will expand the enjoyment of imaging further.
As the companies responsible for initiating both the Four Thirds System and the Micro Four Thirds System standards, OM Digital Solutions and Panasonic will continue to develop and enhance the product line-up to meet the diverse needs of our customers.

Source: Four-thirds.org

As you all know Influencers get early access from companies. The question is how this influences the honesty of their reviews. Gerald Undone shared his “bad” experience with Panasonic.

There is one fact and one speculation: The fact is that there is a worldwide transport delay due to a severe container shortage. There is speculation that this situation may also affect the camera industry and that we can expect some delays in camera/lens shipments and perhaps also in future product releases.

The lens is already in Stock at VenusOptics store (Click here).

Press text:

OOOM Cine Zoom Series showcases the 14-60 T2.9 MFT and 20-85 T4 S35 Cine lenses available in MFT and ARRI PL mounts respectively. These lenses present an affordable yet versatile cine zoom solution tailored for aspiring filmmakers.
With an impressive zoom range of over 4.2x, these lenses offer unparalleled flexibility in a remarkably compact form, seamlessly encompassing a wide array of focal lengths. Filmmakers can effortlessly capture diverse perspectives without the need for lens swaps.
Crafted with precision, both lenses feature a sleek and compact design, making them ideally suited for small-scale productions and the intense demands of documentary filmmaking.

The Japanese journal Asahi reports:

The company announced that it will take drastic measures to eliminate “challenging businesses” with poor growth potential by fiscal 2026, with consideration given to business transfers and withdrawals. While he did not reveal the specific names of “challenging businesses,” he cited home appliances, televisions, and some air conditioning businesses as examples of “challenging” businesses. *Asahi Shimbun Panasonic HD has not achieved its medium-term strategy; President Kusumi says, “Crisis situation”

More specifically:

Any business division that experiences negative growth or has an ROIC that is below WACC+3% will be classified as a “challenging business” and drastic measures will be taken, including improving the ROIC or “transferring the business” or “withdrawing.” *ROIC (return on invested capital)

The good news here is that Panasonic did not cite the camera business. But back in 2022 there were some worrying reports about the camera business. DClife writes:

There have been reports in the past that Panasonic’s camera business will be at a critical juncture in 2022 , so we can only hope that the camera business will not be affected in the future.

In 2022, the overall situation of the camera market was still negative. Now the decade-long decline has stopped and there is a return of interest from the younger generation. Cameras like the Lumix S9 should serve that target well. Let us now hope that there will also be new MFT compact cameras!