As you all know Influencers get early access from companies. The question is how this influences the honesty of their reviews. Gerald Undone shared his “bad” experience with Panasonic.

There is one fact and one speculation: The fact is that there is a worldwide transport delay due to a severe container shortage. There is speculation that this situation may also affect the camera industry and that we can expect some delays in camera/lens shipments and perhaps also in future product releases.

The lens is already in Stock at VenusOptics store (Click here).

Press text:

OOOM Cine Zoom Series showcases the 14-60 T2.9 MFT and 20-85 T4 S35 Cine lenses available in MFT and ARRI PL mounts respectively. These lenses present an affordable yet versatile cine zoom solution tailored for aspiring filmmakers.
With an impressive zoom range of over 4.2x, these lenses offer unparalleled flexibility in a remarkably compact form, seamlessly encompassing a wide array of focal lengths. Filmmakers can effortlessly capture diverse perspectives without the need for lens swaps.
Crafted with precision, both lenses feature a sleek and compact design, making them ideally suited for small-scale productions and the intense demands of documentary filmmaking.

The Japanese journal Asahi reports:

The company announced that it will take drastic measures to eliminate “challenging businesses” with poor growth potential by fiscal 2026, with consideration given to business transfers and withdrawals. While he did not reveal the specific names of “challenging businesses,” he cited home appliances, televisions, and some air conditioning businesses as examples of “challenging” businesses. *Asahi Shimbun Panasonic HD has not achieved its medium-term strategy; President Kusumi says, “Crisis situation”

More specifically:

Any business division that experiences negative growth or has an ROIC that is below WACC+3% will be classified as a “challenging business” and drastic measures will be taken, including improving the ROIC or “transferring the business” or “withdrawing.” *ROIC (return on invested capital)

The good news here is that Panasonic did not cite the camera business. But back in 2022 there were some worrying reports about the camera business. DClife writes:

There have been reports in the past that Panasonic’s camera business will be at a critical juncture in 2022 , so we can only hope that the camera business will not be affected in the future.

In 2022, the overall situation of the camera market was still negative. Now the decade-long decline has stopped and there is a return of interest from the younger generation. Cameras like the Lumix S9 should serve that target well. Let us now hope that there will also be new MFT compact cameras!

Hobolite just announced that portable LED light that looks like a mirrorless camera. You can get it now on Amazon US&EU, Bhphoto. Cute idea, but let’s hope that someone doesn’t buy this thinking it’s a camera :)

Sandisk announced an extremely compact and fast external SSD storage that is in Stock now at Amazon US, BHphoto and Adorama. In Europe at Amazon DE.

On the new Lumix LAB App page you get the confirmation the Lumix G9II will soon be compatible with the new App. Here is the quick overview of the features:

Press text:

ON1, the leading provider of innovative photo editing software applications, is excited to announce the upcoming release of ON1 Photo RAW 2024.5, a new update with huge performance gains and precision masking tools. This exciting update unleashes powerful new features designed to elevate the photo editing experience for photography professionals and enthusiasts.

“We strive to improve performance with every release. Usually, we can eke out a boost here and there which positively impacts your workflow. However, this update is the big one. It is the most pervasive performance boost we’ve had. You will feel it almost everywhere in Edit. Opening photos is faster, brushing is faster, and zooming is faster. If you work with many layers and filters, you will feel the difference,” says Dan Harachler, VP of product.

ON1 Photo RAW 2024.5 underscores ON1’s commitment to developing cutting-edge technologies that support photographers without compromising their creative vision and control.

WHAT’S NEW IN PHOTO RAW 2024.5 

New and Improved Super Select AI – Our innovative point, click, and edit tool just got better. The enhanced Super Select AI tool can now identify and select any object, not just those it recognizes. This makes adjustments to areas like clothing, hair, skin, and individual flowers much faster. Simply click on an object or region, select an adjustment, and you’re done. No more creating layers and adding filters and masks.

New and Improved Quick Mask AI Tool – Similar to the Super Select AI tool, the upgraded Quick Mask AI tool offers point-and-click editing for masks, simplifying the blending of layers and filters.

Optimized Performance – This update brings the most significant performance boosts yet! Almost everything in Edit feels faster. Opening raw files is now up to twice as fast, making it almost instantaneous. Opening .ONPhoto files (your creations from HDR, Pano, or multiple layers) is over twice as fast. Zooming, panning, and brushing are now buttery smooth, even on complex photos with many layers and filters. These improvements result from innovative methods we’ve developed to utilize the GPU and reduce memory usage.

Smaller Installer and More Frequent Updates – This release also includes a re-engineered app and update delivery method. The product installer is now much smaller, making it faster to download and install. Upon launching the app, it automatically checks for updates and downloads any missing or updated components. This allows us to update camera support, AI models, and extra content more frequently, making updates much smaller.

Added Camera and Lens Support – As with all updates, support for new raw formats and profiles for the latest cameras and lenses.

Price and Availability
Version 2024.5, coming this June, will be a free update for all 2024 owners and subscribers. They will be notified via the in-app update when it is available. New customers and those upgrading from previous ON1 versions can get ON1 Photo RAW MAX 2024.3 or Photo RAW 2024.3 at a discount today and will receive version 2024.5 for free once it is available. Anyone can order a non-subscription license or subscribe. ON1 Photo RAW MAX 2024 is also available in the ON1 Everything Subscription Plans.

About ON1 Photo RAW
Elevate your photo editing game with a 30-day free trial of ON1 Photo RAW—no credit card required. Perfect for photographers of all skill levels, ON1 Photo RAW offers an intuitive yet powerful platform that blends speed, versatility, and quality into one AI-powered application. Try ON1 Photo RAW for free and experience why it’s the top Lightroom Alternative, giving you the ultimate control to bring your photographic visions to life.