ちなみに12-32mmの作例っぽい写真で話題になってるアレはコレらしい。

EOS 5DsR
428mm F5.3
レンズはタムロン150-600mm G2https://t.co/VxN9pxCrlw https://t.co/sAC1zMPLzY pic.twitter.com/XZXn6jQc0A

— とるなら (@FukuiAsobiWeb) May 27, 2024

FukuiAsobiWeb spotted quite an incredible marketing mistake made by Panasonic. The company used stock photos shot on Canon/Nikon and other Panasonic cameras to promote the new Lumix S9 (see the example above shot on the Canon EOS 5DsR). While Panasonic disclosed that not all images were shot on the S9 this is a major fail. The good news is that Panasonic Japan was quick in responding and issued the following note (google translated at the bottom).

My take, other companies did this ins the past, so this is not an “exclusivity” from Panasonic. But my position on this is clear: Always use images shot on the camera fro two reasons:

1. Rarely somebody reads the notes in a long press text and production page
2. And it damn looks bad if you need images shot on other cameras to promote your new camera!

The Press text from Panasonic (google translated)

About the images on the LUMIX S9 product website
We have received a number of enquiries about the images used on the product website for the new LUMIX S9 full-size mirrorless interchangeable-lens camera.
We have received a number of inquiries regarding the images used on the LUMIX S9 full-size mirrorless camera website.
The images used on the product website to introduce functions and scenes were partially licensed images from a stock photo service.
In addition to insufficient consideration of whether the images were appropriate for the product pages of a camera that generates creativity
In addition, the annotations on the website were in a location and with content that was difficult for customers to understand, as they were not taken with the new product.
We take your comments seriously and have changed our mind,
We will make the content easier to understand and communicate with users in a user-friendly manner.
As a camera manufacturer, we will strive to meet your expectations,
We will discuss a review of the content of the LUMIX website so that we can meet your expectations as a camera manufacturer.
We would like to take this opportunity to express our sincere condolences to our loyal customers and to all LUMIX fans and camera enthusiasts,
We are very sorry for the anxiety and concern this situation has caused to our loyal customers, LUMIX fans and camera enthusiasts,
We are very sorry for the anxiety this has caused to our loyal customers, LUMIX fans and camera fans.
All of us involved promise to face everyone more sincerely and make changes,
We will renew our commitment.

Why this little camera has changed everything…

Today deals at Amazon, BHphoto, Adorama, Amazon DE, Amazon UK, Amazon FR, Amazon IT, FotoErhardt DE, FotoKoch DE.
Best camera for travel – OM System OM-5 or Fujifilm X-T50? (Amateur Photographer)
SmallRig Drops Tripod, V-Mount Battery, and Tool Kit Collaborations (Explora).
Is The Olympus Pen-F Still Actually Worth It In 2024 (Grant Robert).
Travel Photography: How to Capture Compelling Images on the Go (42West).

Plenty of news on the facebook OMD group, Panasonic FF and the GH5 group.
I kindly invite you all to follow me on Youtube, Instagram, Threads for more broader camera talk.

Cammackey and Micro Four Nerds have thoroughly analyzed the new LUTs and believe they are much better than Fuji’s Film Simulations/Receipes. In fact, the only major problem is the branding: ‘LUT’ sounds boring!

Lumix S9 preorder links:
US&CA at Amazon, BHphoto, Adorama, BestBuy, Panasonic US shop
EU at FotoErhardt, FotoKoch, Calumet, WexUK, Panasonic UK shop.

Press text:

OM Digital Solutions Corporation 1 and Panasonic Entertainment & Communication Co., Ltd. jointly announced the Micro Four Thirds System standard in 2008 and have since been working together to promote it. We are pleased to announce today that Guangdong SIRUI Optical Co., Ltd. has declared their support for the Micro Four Thirds System standard and will be introducing compliant products to the market.
The Micro Four Thirds System is currently supported by 61 companies, including companies focusing on B2B operations.
New products will be added to the Micro Four Thirds lineup in the future with the participation of SIRUI, providing innovative optical lens, lighting equipment, and other products that support shooting for filmmakers. The possibilities unique to an open standard will expand the enjoyment of imaging further.
As the companies responsible for initiating both the Four Thirds System and the Micro Four Thirds System standards, OM Digital Solutions and Panasonic will continue to develop and enhance the product line-up to meet the diverse needs of our customers.

Source: Four-thirds.org

As you all know Influencers get early access from companies. The question is how this influences the honesty of their reviews. Gerald Undone shared his “bad” experience with Panasonic.

There is one fact and one speculation: The fact is that there is a worldwide transport delay due to a severe container shortage. There is speculation that this situation may also affect the camera industry and that we can expect some delays in camera/lens shipments and perhaps also in future product releases.

The lens is already in Stock at VenusOptics store (Click here).

Press text:

OOOM Cine Zoom Series showcases the 14-60 T2.9 MFT and 20-85 T4 S35 Cine lenses available in MFT and ARRI PL mounts respectively. These lenses present an affordable yet versatile cine zoom solution tailored for aspiring filmmakers.
With an impressive zoom range of over 4.2x, these lenses offer unparalleled flexibility in a remarkably compact form, seamlessly encompassing a wide array of focal lengths. Filmmakers can effortlessly capture diverse perspectives without the need for lens swaps.
Crafted with precision, both lenses feature a sleek and compact design, making them ideally suited for small-scale productions and the intense demands of documentary filmmaking.