Interview with OM System at the 2025 Paris Photo Show
Phototrend had a chat with Thierry Bourque , product specialist and training manager at OM Digital Solutions.
About the financial situation he says:
OM Digital Solutions is still on track and in line with its growth prospects. Following the acquisition by JIP , there is more fresh money for R&D, while preserving Olympus’ heritage and know-how.
Difference between European and Japanese market:
In Japan, the preference for compact cameras is very strong: the PEN series, for example, has always been very successful there. Conversely, the European market remains more oriented towards larger, more ergonomic cameras.
Another notable difference: the Japanese have never been bothered by the lack of a viewfinder on some models, whereas this is a problem in Europe. Furthermore, the Micro Four Thirds format continues to be extremely popular in Japan, unlike in other markets.
Biggest success in the last 12 months:
The M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO performed exceptionally well and was a real success. The OM-5 Mark II was highly anticipated. But the biggest success at launch was the M.Zuiko ED 50-200mm f/2.8 IS PRO . It’s a flagship product, without a doubt. I’m convinced it will remain a benchmark lens in 10 years and will be a landmark in the brand’s history. If we had to choose just one product from this year, it would be this one.
